Alma Mater, the footwear company using innovation to create a profound impact in the golf community, is pleased to announce a robust, dynamic list of athlete investors that is reshaping the conversation around the construction of a golf shoe. This announcement comes in advance of the opening of a new round of fundraising for the growing footwear brand.

Future Champions Golf (FCG) proudly concluded the 19th Annual FCG International Championship presented by Babygrande Golf, crowning 10 new international champions after an exciting week of world-class junior golf competition.

The championship welcomed more than 750 players from over 40 countries, making it one of the largest and most internationally diverse open junior golf tournaments in the world. Competitors battled across premier San Diego-area golf courses while showcasing exceptional talent, sportsmanship, and perseverance throughout the week.

The National Golf Course Owners Association (NGCOA), the only trade association dedicated exclusively to golf course ownership and operations, is pleased to announce a special AI-focused webinar, Measure What Matters: AI-Informed Tee Time Strategy.

Mike Hendrix, President at smbGOLF and Technology and Data Advisor for both the OH Golf Course Owners Association and PA Golf Course Owners Association, and a panel of guest experts, will explore how operators are harnessing the power of AI to optimize availability, pricing and demand to better understand the tee time sales process and ultimately sell more rounds.

The Golf Course Superintendents Association of America (GCSAA) has awarded 20 college scholarships as part of its Legacy Awards program. To be eligible, applicants must be a child or grandchild of a GCSAA member. Each grant is for $1,500 and is funded by the GCSAA Foundation.

The PGA of America today named Scott Kmiec the Executive Director of the PGA of America REACH Foundation, the Association’s 501(c)(3) charitable organization. Kmiec will be based at the Home of the PGA of America in Frisco, Texas, and will report directly to Chief Operating Officer Phil Anderson, PGA.

Longtime J.LINDEBERG ambassador Viktor Hovland claimed his eighth PGA Tour title by edging out the No.1 player in the world in a Monday morning sudden-death playoff at The Travelers Championship.

Hovland, who has been wearing the Scandinavian apparel brand that bridges high-performance golf wear with premium fashion since 2019, birdied the first playoff hole to capture victory in Connecticut. Hovland’s winning moment came in the Heath Polo, a lightweight, breathable golf shirt allowing comfort and ease of movement for active play.