NEWS
Landmand Golf Club & 5 Clubs Golf Announce The Heartbeat
Landmand Golf Club and 5 Clubs Golf have announced they are collaborating on a new event, The Heartbeat, to be held at Landmand from August 2-5, 2026. The uniqueness of The Heartbeat is that the tournament field will be comprised of 52 two-man teams, one two-man team representing all 50 U.S. States, the District of Columbia and one wild card entry from all teams that register. Teams competing in the event will be drawn at random, per state, in early February with a wait list created on a per state basis. The event logo is based off the club’s iconic windsock which is used on each hole instead of standard flags.
Five Iron Golf Introduces “Drop 5,” a Performance-Driven Membership Initiative Focused on Real Improvement
Five Iron Golf, an indoor golf training and membership platform built around structured practice and coaching, has introduced Drop 5, a new performance-driven initiative designed for golfers who understand that lower scores are earned through repetition, feedback, and accountability. Timed to the start of the New Year, Drop 5 encourages golfers to use the winter months to build real momentum through structured training, with year-round access serving as the foundation for lasting improvement, reduced injury risk, and sustained gains once outdoor play returns.
BUSINESS
RAD Golf Expands Independent Sales Rep Network Ahead of PGA Show
RAD Golf is entering 2026 with strong momentum, announcing the expansion of its independent sales representative network ahead of the PGA Show (January 20–23) while continuing to roll out new product innovation across its growing ecosystem of golf technology and lifestyle products.
Headlining RAD Golf’s early-2026 product push is the launch of the Lazer Pro, the company’s most advanced rangefinder to date. Building on the success of the original Lazer, the Lazer Pro introduces cellular technology—an industry first for rangefinders—delivering enhanced accuracy, faster performance, and a platform designed for long-term innovation beyond traditional laser-only devices.
7-Eleven, Inc. and Sunday Golf Re-Release Limited-Edition Collaboration Golf Bag
Sunday Golf is re-teeing its golf bag collaboration with 7-Eleven, Inc., the world’s largest convenience retailer, to re-release the limited-edition 7-Eleven x Sunday Golf El Camino Golf Bag. Launching on 7Collection™, the retailer’s online merchandise, the limited-edition bag is now available for pre-sale from January 8-16. The viral bag originally made headline news in the golf world in 2024, as part of 7-Eleven’s “The Always Open, Open” line of golf gear.
EQUIPMENT
Is 3D printing the future? | 2026 COBRA 3DP Iron Testing
True Spec Golf, the premium brand-agnostic club fitting company, takes a deep dive into the new COBRA 3DP irons. COBRA’s VP of Product Architecture breaks down the tech and design while True Spec fitters put them to the test in the bay.
KZG Introduces the IQ Series Putters: A Modular, Fit-Driven Putter Platform
KZG has introduced the IQ Series Putters, a four-model platform designed to deliver precision, consistency, and true customization through a fit-driven approach. Rather than offering a single design intended to suit every golfer, the IQ Series was engineered as a cohesive system that allows golfers and club fitters to dial in performance based on stroke type, balance preferences, and feel.
The IQ Series consists of four distinct models—IQS-1, IQS-2, IQS-3, and IQS-4—spanning classic blade designs through a high-MOI mini-mallet. Each putter features CNC-milled face grooves designed to enhance feel while promoting a consistent roll across a variety of impact locations.
Favorite Putting Drills from SAM Ambassadors
Welcome to the fourth edition of Voices of Putting – our ongoing series featuring insights from top SAM Ambassadors around the world. In this issue, we asked: What’s your favorite putting drill of all time? From visualization exercises to data-driven routines, these drills are designed to sharpen skills and build confidence. Science&Motion is renowned for its cutting-edge technology in the golf industry, especially in putting. For over 20 years, SAM PuttLab has been the industry standard for professional putt analysis, training, and putter fitting.
COURSES
Lighthouse Kids Co. to Open this Week in Harbour Town
The Sea Pines Resort will open its newest boutique, Lighthouse Kids Co., on January 9 in the shops at Harbour Town. The new store promises to be a must-visit destination for both locals and resort guests and will feature a curated selection of apparel and gifts for infants, children, and teens, as well as special items for parents. Shoppers will find The Sea Pines Resort-inspired logo apparel, unique gifts, accessories, and gear for young adventurers from national and regional brands. In addition, special collections such as “Mommy & Me” and “Dads & Lads” will make it easy to coordinate outfits for golf outings, beach days, or exploring the resort’s many amenities.
Pelecanus: Welcome to Colombia
In the 1990s, the Colombian Association of Professional Golfers (ACPG)—also known as PGA Colombia—was founded to strengthen professional play and support the development of local talent through national and international tournaments. The activity and prestige of the Bogotá Country Club inspired other clubs to follow, such as the Club Campestre de Cali, where the Colombian Golf Federation was eventually founded. A key milestone came in 2007 with the first Colombian Open, which drew players from around the world and positioned Colombia as a rising golf destination in Latin America.
PGA SHOW
PGA Golf Exhibitions and NBTV Announce UNLOCKED: The PGA Show
NBTV, the creators of the patented Buy Bar video commerce technology and premium entertainment production, and PGA Golf Exhibitions announced the launch of UNLOCKED: The PGA Show, a highly-engaging shoppable video series that opens the doors of the industry-only PGA Show to golf fans and consumers everywhere through online access.
Powered by NBTV’s Buy Bar™ technology, UNLOCKED: The PGA Show spotlights breakthrough equipment, emerging technology, fashion-forward apparel and the trends shaping the year ahead.
Alphard Golf Celebrates Its 10th PGA Show Exhibition
Alphard Golf proudly marks its 10th appearance at the PGA Show Exhibition in Orlando, showcasing its award-winning and next-generation electric and manual golf cart solutions designed for the modern golfer. Golf retailers and pro shops view the CYBERPUSH+ as an ideal entry-level option for customers seeking Alphard’spremium features at a lower initial investment. The optional upgrade kit allows golfers to later convert to a full electric CYBERCART, creating both immediate and future sales opportunities for retailers.
Abacus Sportswear Unveils New 2026 Collection at the PGA Show
Premium golf apparel brand Abacus Sportswear will showcase its new 2026 collection at the PGA Show in Orlando, featuring innovative designs engineered to elevate comfort and performance in all conditions. Leading the lineup is the acclaimed Pitch rainwear series, recognized as 2025 Most Wanted by MYGOLFSPY.
Made for golfers who demand performance without compromise, Pitch rainwear incorporates cutting-edge 37.5® Technology, which actively regulates body temperature for optimal comfort. Fully waterproof, highly breathable and built with four-way stretch, Pitch delivers unrestricted movement and an exceptionally lightweight feel — so comfortable you’ll barely notice you’re wearing it.
Belttric to Exhibit at 2026 PGA Show
Belttric will debut the Belttric Golf Clip at the 2026 PGA Show, with a dedicated exhibit featuring hands-on demonstrations, personalized customization consultations, and buyer engagement opportunities. The exhibit will highlight the clip’s multifunctional purpose as a belt clip, ball marker, and divot repair tool, made with premium materials and designed for individual personalization. The booth will also feature video highlights that bring the product experience to life.
📈 TRENDING
1️⃣ Imperial headwear and apparel manufacturer acquired Winston Collection, a distinguished accessories brand headquartered in Rochester Hills, Michigan. Imperial will continue to operate the business under the Winston Collection name.
2️⃣ COBRA Golf’s 3DP Iron family grows to three sets that cover the full range of handicaps. The two new models join the 3DP TOUR are the 3DP MB and 3DP X.
3️⃣ Golf Live and Topgolf, the modern golf entertainment leader, announced a strategic alliance. Together, aim to create a unified, tech-forward ecosystem that seamlessly blends in-person instruction, virtual coaching, community and breakthrough performance technology.
4️⃣ Tour Edge announced the launch of its new Hot Launch golf balls, expanding the company’s growing presence in the golf ball category. At the center of the Hot Launch golf ball is a high-speed AccuSonic™ Core engineered to maximize ball speed at impact.
5️⃣ ECCO GOLF announced the addition of PGA TOUR star Aaron Rai to its tour ambassador lineup. Rai joins a diverse and world-class group of ECCO GOLF ambassadors, including Thorbjørn Olesen, Thomas Bjørn, Erik van Rooyen, Lydia Ko, Lin Xiyu, and Freddy Schott.