Five Iron Golf, the global leader in indoor golf and entertainment with locations across more than 25 major U.S. cities, is reviving one of golf’s most storied traditions with the launch of The Bing Crosby Clambake x Five Iron Golf, a nationwide indoor tournament that brings the spirit of the original Bing Crosby Clambake back to life, culminating in a Pebble Beach Pro-Am–style playing experience and golf getaway. Beginning January 12, golfers at Five Iron Golf locations across the country can compete on Pebble Beach Golf Links via Trackman simulators, turning one of golf’s most iconic spectator moments into a participatory tournament with real stakes.

Shot Scope, an industry leader in performance-driven golf technology, is significantly growing its foothold in the United States. Having spent the past decade developing an ecosystem of game improvement products, the brand has become a leader in the category, offering subscription-free technology to golfers worldwide. Shot Scope continues to expand its ecosystem of game-improvement technology. The 2026 lineup will continue to help golfers measure, manage, and improve their games. The company also sets itself apart by providing a comprehensive ecosystem for every golfer, without any subscription fees.

Golf Channel’s new morning programming schedule begins next week, with three new shows debuting and two fan-favorites returning to the lineup as Golf Channel tees-up the 2026 golf season. Beginning Monday, Jan. 12, Golf Channel’s morning slate will be led by returning favorites 5 Clubs with Gary Williams Monday-Wednesday at 8 a.m. ET and the Golf Channel Podcast with Rex and Lav on Mondays at 9 a.m. ET.

Golf Genius announced another year of record growth for its flagship product, Golf Genius Tournament Management (TM). The platform continues to attract new customers across major golf markets, including North America, the UK, Ireland, Europe, and Australasia, while experiencing strong growth in Japan, South Africa, France, Spain, the Middle East, and Southeast Asia. In 2025, Golf Genius Tournament Management powered 41 million rounds of golf across 1.33 million events at nearly 11,000 golf facilities worldwide, a scale unmatched in the industry. On the busiest single day of the year, June 7, the platform concurrently managed 6,270 tournaments and 293,900 rounds of golf, underscoring its ability to perform reliably under peak demand.

GMS Agency, a global and full-service marketing agency specializing in golf, announces a new partnership with J.Lindeberg, the Scandinavian apparel brand that bridges high-performance golf wear with premium fashion.  In 2026, J.Lindeberg will be celebrating their 30th anniversary and unveil a refined lifestyle vision that bridges sport, fashion and culture. The brand will strengthen its connection between style and high performance functionality across golf, ski, racket sports and everyday life.

DrinkTanks®, a company specializing in adventure-friendly beverage products like premium vacuum-insulated growlers, CO₂ dispensers, and drinkware accessories, has announced an exciting partnership with Read the Greens. This collaboration aims to increase awareness within the golf community. DrinkTanks introduced the Craft Growler and Personal Keg. The company may not have set out to revolutionize the growler industry, but that is precisely what happened.

Bobby Jones Links (BJL), one of the industry’s fastest growing club management companies, is pleased to announce that it has been selected to manage Meadia Heights Golf Club, a historic private club in Lancaster, Pennsylvania. BJL will implement culture-based staff training and development, along with BJL standard operating procedures, to ensure smooth operations and foster creativity in programming member engagement at the highest level.

As Raymond Hearn Golf Course Designs enters its 30th year, I find myself reflecting on a season that reminded me why I fell in love with this profession in the first place. Last year, I had the privilege of diving into several remarkable historic archives. At the Crestmont CC in New Jersey, I worked with original Donald Ross sketches, plans, historic photos, and material from the Tufts University archives. At the Midlothian CC in Illinois, the Pottawatomie CC in Indiana and the Aurora in Illinois, I studied century-old plans and aerials that showed how the courses evolved over time. In other sectors of the golf spectrum, I took equal pride in helping revive the Three Fires GC, a public course in my hometown of Holland, Michigan, and in seeing Doon Brae, a new short course in Northern Michigan that I designed for Boyne Golf.  

The 2026 Future Champions Golf (FCG) National Tour Series officially launches this weekend as 137 of the nation’s top junior golfers tee it up across two iconic Southern California venues — Twin Oaks Golf Course (San Marcos) and Pala Mesa Resort (Fallbrook) — on January 10–11, 2026.

SNYDER GOLF USA will make its first-ever appearance as an exhibitor at the 202G PGA Show in Orlando. This presence confirms the company’s strong momentum, as it kicks off its second year in US market, with a strategy built around clarity, consistency, and on-course activation. Its PGA Show debut signals a focused expansion into the North American B2B market, with an emphasis on green-grass retail, academies, tournaments, and event-driven partnerships.

StrackaLine, the industry leader in greens guides, yardage books, and automated hole-location technology, announced the launch of its new revenue-sharing Partner Program in 2025, created exclusively for facilities. The program is designed to support facilities through revenue generation, event enhancement, and added member value, at zero cost to the partner. Facilities interested in enrolling in the StrackaLine Partner Program or claiming their complimentary books are encouraged to contact StrackaLine or visit Booth #2419 at the PGA Show.

MGI Golf, global leader in technology for the walking golfer and maker of America’s No. 1 electric golf caddy, will unveil its next wave of innovation at Demo Day and at Booth #3201 during the 2026 PGA Show in Orlando, Florida, from January 20 – 23. This year marks a defining moment for the brand as MGI debuts a lineup of advanced electric caddies engineered to elevate performance for golfers at every level. Among the most anticipated introductions is E-BOOST, a revolutionary lightweight pushcart featuring a concealed motor that delivers on-demand power.

 The Low Speed Vehicle Dealer Association (LSVDA) today announced it will exhibit at the PGA Show, reinforcing its role as the leading trade association dedicated to the high growth golf car and low-speed consumer and commercial vehicle markets. LSVDA’s presence at the PGA Show reflects the association’s continued focus on building awareness of its purpose and value, anchored in three strategic pillars: Policy & Safety Leadership, Dealer Performance & Profitability, and Market Growth & Industry Alignment.

Unknown Golf, the all-in-one golf event and tournament management platform, is proud to announce its return to the 2026 PGA Show, taking place January 20–23 in Orlando, Florida. Building on strong momentum and industry recognition, Unknown Golf will once again demonstrate how its platform continues to reshape the tournament and event management experience for golf professionals, clubs, and players.

he Cart Locker announces that it will once again exhibit at the 2026 PGA Show, January 20–23, at the Orange County Convention Center in Orlando, Florida. This marks the third consecutive year The Cart Locker will present at the world’s largest business event for the golf industry. The Cart Locker will showcase its game-changing locker and charging system for electric motorized carts and trolleys, which is now installed in 40+ premier private and member clubs across North America.

Jim Beatty, founder of the African American Golf EXPO and Forum announced today that he is seeking individuals to compete in the First EXPO History Challenge. The History Challenge will test the individual’s  knowledge in areas such as  locations, people, rules, accomplishments. These will be general knowledge questions that most golf enthusiasts would know. Questions will cover all aspects of golf

Ebony Greens, a Black-owned golf apparel brand redefining modern golf culture, proudly participates in the African American Golf EXPO & Forum during PGA Show week. The brand introduces a bold vision for the future of golf—one rooted in heritage, representation, and performance-driven design. What Makes Ebony Greens Unique: Authentic cultural representation inspired by African heritage and Black golf history; performance-first construction designed for comfort, mobility, and modern athletes; and inclusive storytelling that connects underserved communities to the game.