Hireko Golf is excited to highlight the Intech Trakker KX Putter Series, a collection of five modern putters offering a range of head shapes and hosel designs at an exceptional value. With a sleek silver-and-black bi-color finish, the Trakker KX Series delivers modern looks and practical performance designed to inspire confidence on the greens. Across the series, alignment features and reduced-friction grooved faces provide a clean setup and smooth roll, while oversized synthetic putter grips offer a comfortable, secure feel throughout the stroke. Each putter also includes a synthetic leather headcover for protection between rounds. The Intech Trakker KX Putters are available at Hireko Golf, Intech Golf, and through authorized retailers worldwide.

KBS Golf Shafts proudly introduces the new KBS TOUR V-X, a high-performance steel iron shaft engineered for golfers seeking a stable, controlled profile with the feel and performance expected from KBS. Designed with a firm butt section, responsive mid-section, and stable tip profile, the KBS TOUR V-X provides a balanced combination of stability and playability throughout the swing. The profile is engineered to help golfers maintain control through impact while promoting consistent launch, trajectory, and tighter dispersion. Available from 105g-130g, the TOUR V-X gives golfers and club fitters the ability to find the weight and profile that best matches their swing and performance needs. The next generation of performance is here.

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA TOUR Champions The Ally Challenge, held at Warwick Hills Golf & Country Club in Grand Blanc, Michigan, was playing a Graphite Design Tour AD GC-6 X-Stiff flex wood shaft in his Titleist GTS-3 Driver. The champion claimed his victory after posting a 3-day score of 68, 65, 68 and winning the tournament by 3 strokes to claim his 13th PGA TOUR Champions title. Additionally, on the Ladies European Tour, the winner of the KPMG Women’s Irish Open, held at The K Club – Palmer South in Straffan, County Kildare, Ireland, was playing with Graphite Design Tour AD’s.

Alphard has introduced the Fusion Cart, a versatile new golf cart that combines the convenience of a traditional pushcart with the power assist of an electric cart. According to Tom Cox, Alphard Director of Sales, the Fusion delivers a best-in-class walking experience, allowing golfers to push or power the cart as needed. Features include dual wheel-mounted motors, a rechargeable lithium battery capable of up to 27 holes, remote/removable controller, auto parking brake, USB charging port, built-in storage and accessory holders, whisper-quiet 240W motors, and a two-year warranty. Designed for stability, convenience, and easy storage with its foldable frame, the Fusion Cart is available in black or white and retails for $899. Fusion Cart

GOLFZON, the world leader in golf simulator technology, today announced GOLFZON Tour Season 3’s individual qualifying for golfers over the age of 18 is now open through September 30th. The third iteration of the GOLFZON Tour features the largest number of operator sites in the competition’s history as 127 facilities across 31 states and 14 countries have signed on to participate in Season 3, a 74% increase from last season.

Whoosh, Inc. announced the general availability of Whoosh Lottery, a tee time lottery feature built natively into the Whoosh platform for private golf clubs. Tee time lotteries have been a staple of private club operations for decades, and Whoosh has supported similar workflows to manage tee sheet compaction — requests, waitlists, booking restrictions by membership type — in response to consistent demand from its club customer base. What launches today is the formalized, full-featured expression of that capability: a standardized weighted lottery algorithm that gives clubs a configurable, points-based draw built directly into their existing Whoosh environment. WHOOSH

When Duininck Golf breaks ground on a project, its teams bring decades of golf-specific construction experience supported by a century of civil construction expertise from Duininck. In 2026, Duininck is celebrating its 100th anniversary, a milestone built on the family values, craftsmanship, and reliability that have made Duininck Golf a trusted partner to golf clubs and architects across the country. Duininck’s story began in 1926, when brothers Amos, Henry and Wilbur Duininck started grading roads with horse-drawnequipment in Prinsburg, Minnesota. 

Williams Athletic Club, the women’s apparel brand built at the intersection of quiet luxury and high-performance design, will be attending Coterie New York this September 9–11 at the Javits Center (Booth 5175). The appearance marks the brand’s entry into the fashion and lifestyle retail market — a natural next chapter for the brand created by apparel industry veteran Susi Proudman, who built her career at Nike, Lululemon and Aritzia before launching her own label. 

GOLFTEC, the world’s largest golf coaching and technology company, today announced it has been named to the 2026 Inc. 5000, ranking No. 4,533 on the annual list of America’s fastest-growing private companies. This marks the 15th year — and 14^th consecutive — GOLFTEC has earned a place on the prestigious list.

This September, the Association of Golf Merchandisers (AGM) continues to deliver timely, practical education designed to help golf retail professionals work smarter and make more informed decisions. From leveraging AI and simplifying open-to-buy management to strengthening visual merchandising and evaluating prebooks and vendor programs, this month’s lineup provides actionable strategies that can be applied directly to the golf retail environment. Together, these sessions offer a balanced blend of technology, financial management, merchandising, and operational best practices to help golf retail professionals improve their businesses and better serve their customers. The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. WEBINAR SCHEDULE

Five Iron Golf, a global leader in indoor golf and social entertainment, is putting a fun spin on celebrating this year’s TOUR champion. Following Scottie’s victory at East Lake Golf Club in Atlanta, Five Iron Golf is giving anyone who shares the champion’s name a reason to feel like a winner, with complimentary simulator time available at participating locations nationwide now through September 7.

WTGL, the new women’s team golf league created by TMRW Sports in partnership with the LPGA, today announced the complete rosters for its five founding teams: Atlanta Drive GC, Boston Common Golf, Los Angeles Golf Club, Motor City Golf Club and New York Golf Club. The rosters bring together 25 players from across the globe, including an LPGA Hall of Fame member, major champions, Solheim Cup winners, Olympians, established stars, and emerging talent who are ready to showcase women’s team golf and bring new fans to the game. WTGL begins this November at the custom-built, tech-infused SoFi Center in Palm Beach Gardens, Fla.

The Board of Directors of Women In the Golf Industry (WIGI) on behalf of our membership feel it is important to add the organization’s voice to the recent Callaway/Good Good ad that depicted a man tackling a woman to the ground over a golf club.  The ad has drawn swift, widespread criticism inside and outside the industry, including within our ranks.  This type of decision making and marketing is more than a mistake and continues to add to an unacceptable undercurrent culture. WIGI

This week’s Women’s PGA Cup will present a new challenge for the United States Team: competing overseas for the first time. The five PGA of America Golf Professionals representing the United States will travel to Chester, England, this week to compete in the Women’s PGA Cup, September 3-5, at Carden Park Golf Resort. The U.S. Team is led by playing captain Ashley Grier (Port St. Lucie, Fla.) and includes Sandra Changkija (Daytona Beach, Fla.), Stephanie Connelly Eiswerth (Fleming Island, Fla.), Allie Knight (Knoxville, Tenn.) and Kim Paez (Frisco, Texas).

MET Marketing & Media Founder, Meredith Otero, will curate and moderate a special Women in Golf Leadership panel at the 2026 Sports Innovation Forum produced by Informa Connect, taking place October 28–30, 2026, in The Woodlands, Texas.
The executive session will bring together three accomplished women representing distinct areas of the golf industry to examine the evolution of women in leadership, the influence women are having on the business of golf today, and where opportunities for greater impact exist moving forward.

COURSES

For the second time, Audubon International has received a significant grant from Wadsworth Golf Charities Foundation to support its Monarchs in the Rough program. The organization’s first such grant was in 2019. Monarchs in the Rough promotes monarch butterfly conservation by transforming out-of-bounds areas and other underutilized spaces on golf courses into vibrant pollinator habitats.  Audubon International provides technical guidance and other resources to plant milkweed and other nectar plants essential for monarch survival, the restoration of monarch populations and biodiversity, and the enhancement of the natural beauty of golf courses.

Back when Pointe Royale Golf Village opened in 1986, superstar performers such as Andy Williams and Mickey Gilley called the community home and the golf club their own. Now, the gated, resort destination and semi-private venue welcomes owners and nightly-rental guests; to enjoy the club’s many amenities including 18-hole golf course, three pools (one indoor), Tiki Bar, fitness center, tennis/pickleball/basketball courts, Lake Taneycomo access, and lakeside hiking trail. BRANSON GOLF

Autumn is an exceptional time to experience the fairways and flavors of Tuscany at Argentario Golf & Wellness Resort, Autograph Collection. Set among the rolling hills of the Maremma, the resort is home to the PGA National Italy golf course, offering a memorable round surrounded by Mediterranean landscapes and the natural beauty of the Tuscan coast. After your round, embrace the season with local wines and the distinctive flavors of Maremma. From championship golf to exceptional food and wine, Argentario offers a relaxed and refined way to experience Tuscany this autumn.

Expanded your product mix and reach new clients with these Golf and Apparel Brands who are now higing independent reps. See the latest openings and opportunities from: AndersonOrd Life Leisure Apparel, The Green Needle, Solbari UPF Apparel and more. APPLY

COBRA PUMA Golf is hiring a Design Engineer to help develop next-generation golf clubs, from concept through production. The role involves creating 3D CAD models using NX software, managing product development projects, collaborating with suppliers and manufacturing teams, conducting testing and prototyping, and contributing to new product innovation and patent opportunities. APPLY

Riverview is seeking a motivated, customer-facing professional with landscaping sales experience to become our Landscape Construction/Enhancement Design Sales Representative. This is a full-time position with a compensation mix of base pay plus commission. You will be expected to work from our Branch office location while also traveling to meet potential and existing customers. This role will report directly to the local Branch Manager. APPLY

The Golf Course Superintendent is responsible for the construction, maintenance, and repair of the greens, trees, landscaping, and plant life throughout the assigned golf course. Working closely with the maintenance team, the Superintendent ensures all fertilizers and pesticides are applied in full compliance with local, state, and federal environmental regulations. This role maintains accurate records and communicates effectively with managers, members, and guests regarding course conditions, maintenance activities, and safety standards. APPLY