GOLF TECH

Full Swing Introduces New Connected App-Simulator Experience, Enhanced Performance Tracking, and Addition of Victory Ranch Golf Club

Full Swing, the leader in immersive golf simulation and performance technology and a new addition to Versant’s comprehensive portfolio of golf businesses, today announced a major software update that transforms how golfers interact with the Full Swing Simulator, headlined by a new integration that seamlessly connects the Full Swing App and the Simulator experience.

The connected App and Simulator experience allows players to automatically capture, analyze, and review every practice session and round directly from their smartphone, giving golfers more timely and in-depth information to help better understand and advance their game.

Golf Genius Launches Club App to Turn Sim Facilities into Golf Communities

Golf Genius announced the launch of the Club App as part of Golf Genius Tournament Management Premium for sim facilities. The Club App is a customized mobile platform that connects venue management and player engagement in a single digital experience. The Club App gives operators a dedicated, customizable platform that connects players to every aspect of the venue experience. Included as part of Tournament Management Premium for sim facilities, the app gives golfers a single mobile experience to register for leagues and events, manage their profile and sim facility membership, book simulator bays and coaching appointments, and connect with fellow players.

AVA Golf Introduces Proprietary Visualizations That Give Golfers a New Way to Understand Their Performance

AVA Golf™ has introduced a series of proprietary performance visualizations that turn shot data into powerful, interactive representations of how golfers actually play. Unlike traditional platforms that primarily present performance data through individual shots, statistics and round summaries, AVA Golf brings multiple data points together to reveal patterns that can be difficult to otherwise identify. AVA Golf then takes that information a step further by delivering personalized instructional video playlists focused on those areas. Its three-step philosophy is summed up as: Activities. Performance. Improve.

 

BUSINESS

Full Turn Custom Apparel Connects RepSpark to AIMS360 Apparel ERP, Ending Manual Order Entry

Full Turn Custom Apparel has reclaimed hundreds of hours each year and grown a high-customization apparel business without adding additional staff, the result of connecting RepSpark’s digital selling platform with the AIMS360 apparel ERP. The connected platforms also let Full Turn run three distinct lines of business: a year-round Evergreen Core of stocked products, a seasonal Fashion Pre-Book launched through RepSpark as time-windowed presales, and Custom Design Work for customer-specific colors, fabrics and branding programs.


The Club Foundation Announces the Sharon and Jay DiPietro Scholarship

The Club Foundation announces the Sharon and Jay DiPietro Scholarship. The fund was initiated in 2025 through an endowed gift from Sharon DiPietro to honor a life and legacy defined by service, generosity, and shared purpose. Created in memory of her late husband, Jay DiPietro, CCM, the fund reflects the values Jay and Sharon lived and continue to live every day—a deep commitment to the club industry, to the Club Management Association of America (CMAA), and to lifting others through education and opportunity.

Ralph Stokes Honored by National Association of Black Journalists With Sam Lacy Pioneer Award

The National Association of Black Journalists (NABJ) has honored Ralph Stokes, Vice President of Social Impact Partnerships and Community Relations at PGA TOUR Superstore, with the Sam Lacy Pioneer Award powered by Major League Baseball and PGA Tour. Stokes was presented the award by the NABJ Sports Task Force at a ceremony in Atlanta on Friday, Aug. 14, in recognition of his lifelong commitment to expanding access, opportunity, and representation in sport and culture. The Sam Lacy Pioneer Award is one of NABJ’s highest honors, named after the legendary multimedia journalist whose remarkable career in advocacy and reporting spanned nearly nine decades. 

 

MEDIA

Babygrande Golf to Livestream ANNIKA Intercollegiate presented by 3M

Babygrande Golf is proud to announce that it will provide live coverage of Rounds 2 and 3 of the ANNIKA Intercollegiate presented by 3M on September 8-9, continuing its commitment to showcasing the highest level of collegiate golf. Fans can watch the action live on babygrandegolf.com as one of the nation’s premier women’s collegiate tournaments brings together many of the top programs in the country, including Auburn, Houston, Kansas State, Minnesota, Missouri, North Carolina, Oregon, South Carolina, USC, UCLA, Virginia, and Wake Forest.

Scottie Scheffler Headlines PGA Tour’s BMW Championship in Second Week of Fedexcup Playoffs on Golf Channel

The BMW Championship is the second event of the PGA TOUR’s FedExCup Playoffs, with the top 50 players in the FedExCup standings after last week’s FedEx St. Jude Championship earning a spot in this no-cut, 72-hole event. The event is being played at Bellerive Country Club in St. Louis for the third time. Golf Channel commentator Smylie Kaufman will host the final “Happy Hour with Smylie presented by Michelob Ultra” of the season during Friday’s Golf Channel coverage of the BMW Championship.  

DAY

ESPN

Golf Channel

CBS

Thursday

10 a.m.-12 p.m.

3-7 p.m.

 

Friday

10 a.m.-12 p.m.

3-7 p.m.

 

Saturday

 

1-3 p.m.

3-6 p.m.

Sunday

 

12-2 p.m.

2-6 p.m.

*All times ET

 

 

 

COURSES

Baylands Golf Links Recognized for Environmental Excellence

Baylands Golf Links in Palo Alto has been recognized as a “Certified Audubon Cooperative Sanctuary” through the Audubon Cooperative Sanctuary Program for Golf Courses, an Audubon International program. Baylands Golf Links Superintendent Patrick Tuttle led the effort to obtain sanctuary designation on the property. Baylands is now one of over 900 courses in the world to hold the “Certified Audubon Cooperative Sanctuary” honor. Golf courses from the United States, Africa, Australia, Canada, Central America, Europe, South America, and Asia have also achieved certification in the program.

Keswick Hall Touring Pro Lauren Coughlin, Keswick Club Member Dr. Bob Rotella Named to Virginia Golf Hall of Fame 2026 Class

Keswick Hall, the distinguished 600-acre luxury boutique resort in Virginia Wine Country, announced today that its official touring professional Lauren Coughlin and esteemed Keswick Club member Dr. Bob Rotella have been named to the Virginia Golf Hall of Fame 2026 Class. The Virginia Golf Hall of Fame will officially introduce its four-member class on October 27 at The Omni Homestead Resort during the organization’s 10th anniversary celebrations.

Orchard Valley Golf Course To Reopen September 5 Following Extensive Renovation

Orchard Valley Golf Course in Aurora, Illinois, will reopen for public play on Saturday, September 5, after completing a 22-month, $8.8 million renovation project aimed at modernizing the 31-year-old facility.  The comprehensive renovation, funded through bond proceeds and the Fox Valley Park District’s existing capital development fund, began in November 2024. 

 

🎙️ FEATURED PODCASTS

Strokes & Jokes Blending Comedy & Golf with Michael Petit on The Traveling Golf Diva Podcast

This week on The Traveling Golf Diva Podcast, host Doris Muscarella welcomes comedian Michael Petit, the creative force behind Strokes & Jokes. With more than 35 years in comedy, Michael shares how humor brings people together, creates memorable golf experiences, and makes the game even more fun—on and off the course. LISTEN


The Baseball to Golf crossover

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd are joined by former MLB Pitcher and Head Baseball Coach at Rock Hill High School Baseball Coach Jason Ryan to talk about the Baseball to Golf crossover WATCH


Goodbye LIV 1.0?: On the ground at LIV's 2026 finale

Rex is live from the LIV Indianapolis regular-season finale to offer his perspective on the ground, share what he's heard from players and CEO Scott O'Neil, and discuss the possible path forward for some of the league's biggest stars. WATCH