NEWS

New Graphite Design Tour AD EK ‘Extra Kick’ Graphite Wood Shafts

Pro’s Choice Golf Shafts, Inc. announces that the new Graphite Design Tour AD EK ‘Extra Kick’ graphite wood shafts will be available beginning September 4, 2026, through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.

The 2027 Graphite Design Tour AD EK – “Extra Kick” graphite wood shaft is engineered to deliver a mid/high launch with controlled low/mid spin, providing golfers with the ideal combination of increased carry distance, exceptional accuracy, and responsive feel. Constructed from premium aerospace-grade carbon fiber, the Tour AD EK incorporates new Toray T1200G carbon fiber technology in the tip section, along with Graphite Design’s exclusive AD Shield technology.

Brand Asset Partners Named Title Sponsor of 2026 ANNIKA WAPT Colorado Championship

The ANNIKA Women’s All Pro Tour (WAPT) Colorado Championship today announced Brand Asset Partners as its Title Sponsor for the 2026 edition of the event.

As the premier developmental event on the ANNIKA Women’s All Pro Tour schedule, the Colorado Championship provides rising stars with a high-level competitive platform on their path toward the Epson Tour and LPGA Tour. 

 

BUSINESS

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GolfGrade.com Solves Golf’s Real Bottleneck: Getting Discovered by the Golfers Ready to Buy

Every year, hundreds of golf brands launch a product they believe in. Most never get in front of the golfers who would actually buy it. That gap, not product quality, is the real bottleneck in golf right now. GolfGrade.com was built to close it. GolfGrade has grown into a review and discovery platform reaching more than 500,000 golfers, with a base of 95,000 active customers who buy through the site. Recent product activations on the platform have shown what that reach can do for a brand that’s struggling to get noticed in a crowded category.


NGCOA Canada Welcomes Golfmanager as Official Golf Management Software Partner

The National Golf Course Owners Association (NGCOA) Canada is pleased to announce a new partnership with Golfmanager, welcoming the company to the Golfmax Purchasing Program as its Official Golf Management Software Partner. As golf facilities continue to modernize their operations, NGCOA Canada recognized a growing demand from members for a best-in-class golf management platform that could deliver greater innovation without sacrificing the industry-best payment processing rates available through the association’s Moneris program.

APPAREL

Branded Bills Reaches No. 2 in Golf Headwear Dollar Share During Peak Season

Branded Bills has become the No. 2 golf headwear brand by dollar share for the first time in company history, according to the latest June Golf Datatech results. The milestone comes during golf’s peak selling season and follows 43% year-over-year growth, reflecting the brand’s strength across green grass, resorts, and golf retail.

SQAIRZ® Debuts Spikeless Model of Its Championship-Winning ProS2™ Men’s Performance Golf Shoe

SQAIRZ, the performance footwear company redefining athletic movement from the ground up, today announced a spikeless version of its top-of-the-line ProS2™ spiked men’s golf shoe for golfers looking for spikeless footwear with a competitive edge. The ProS2™ Spikeless is built on the same biomechanical platform trusted by PGA TOUR winner Kris Reitan during his victory at the Truist Championship and worn by Tour professional Davis Chatfield, delivering the same stability, balance and power generation through a series of engineering innovations built on the principle that performance starts where you stand.

INTERNATIONAL

Over 100 Clubs in Scotland Take Part in First Year of Junior Home of Golf Competition

A total of 105 golf clubs from across Scotland are taking part in a new competition for aspiring junior golfers, which culminates in a grand finale at St Andrews Links, the Home of Golf, in October.

The Road to the Home of Golf is an event for youngsters aged 18 and under with handicaps between 8.5 and 54, launched by St Andrews Links Trust, in collaboration with Scottish Golf, to offer these players a pathway to competitive golf.

Donald and Lowry set for DP World India Championship return

European Ryder Cup Captain Luke Donald and Major winner Shane Lowry, who has triumphed twice as part of Team Europe, are set to return to Delhi for the second edition of the DP World India Championship.

The duo will once again be part of a stellar field – including a host of fellow European Ryder Cup heroes as well as newly-crowned Open Champion Ryan Fox – in the highly-anticipated $4,000,000 event at Delhi Golf Club from October 15-18. Fans can now register their interest in tickets here.

 

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