The Carolinas Golf Association (CGA) has announced a new partnership with Johnnie-O, naming the Santa Monica born brand with a significant presence in Raleigh as the Official Apparel Partner of the CGA. The partnership brings Johnnie-O apparel to the forefront of CGA championships and events, outfitting staff, volunteers, and teams across the association’s tournament calendar. With a shared presence in the Carolinas, the collaboration connects two organizations rooted in the region and is committed to growing the game.

AmbassadorTrack is spotlighting its Shopping Cart Integration feature, a streamlined solution that enhances how brands manage ambassador discounts and affiliate tracking—without disrupting the customer experience. With this feature, brand ambassadors can access their exclusive discounts automatically when shopping, eliminating the need to manually enter a discount code at checkout. 

Mike Hendrix, founder of smbGOLF and host of the Tech Caddie podcast, will appear as a featured guest on a live episode of Club Caddie Chronicles, today April 15, 2026, where he will share practical strategies to help golf course operators get started with artificial intelligence. Golf course owners, operators, and managers are encouraged to attend the live session, which is designed to deliver real-world, immediately actionable ideas for using AI across marketing, operations, and customer engagement—without requiring a technical background.

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Following a thrilling weekend at Augusta, the National Golf Buyers Association (NGBA) and Majors Challenge are celebrating the successful conclusion of a strategic pilot program. The custom, white-labeled NGBA Masters Pool—exclusive to the NGBA’s national network of golf retailers—served as a live demonstration of how digital engagement tools can drive deeper connections within the golf community.

Escalante Golf – a boutique owner and operator of luxury golf properties across 17 states – continues its significant investment in Canyata as the club enters its second full season under Escalante ownership. Widely regarded as one of the most exclusive tee times in American golf, Canyata has been a fixture on Golf Digest’s “America’s 100 Greatest Courses” ranking since 2009. Canyata is redefining the traditional private club model, offering a highly curated, hospitality-driven experience limited to no more than 40 players per day. A hallmark of any visit is the club’s culinary program, led by Chef Gustavo Miranda, whose creative approach departs dramatically from traditional country club fare.

Landscapes Unlimited is 90 days from completing a significant renovation of the golf courses at Wildhorse Golf Club in Denton, Texas, 30 minutes north of Dallas metro. Landscapes Unlimited is the primary contractor under golf course architect Gary Brawley, a longstanding member of the American Society of Golf Course Architects, who praised the company for its “complete collaboration and being very easy to work with.”

Tournament Host and Mizuho Brand Ambassador Michelle Wie West today announced that she has accepted an invitation to play in the fourth annual Mizuho Americas Open as a sponsor exemption when the tournament tees off at Mountain Ridge Country Club in West Caldwell, N.J., May 4-10. Wie West, a five-time winner on the LPGA, will also play in this year’s U.S. Open in her final year of eligibility based on the 10-year exemption from her victory at Pinehurst No. 2 in 2014.

The New Jersey Golf Foundation (NJGF) announced that Rumson Country Club was recognized as the 2025 NJGF “Club of the Year.” Led by Board Member and former NJPGA Jr. Tour Member, Jack Skirkanich and Head PGA Professional, Kelly LaDow, the leadership and membership of Rumson Country Club was recognized for their generous contributions to the NJ Golf Foundation. Rumson CC established a Member Birdie Board, raising $22,000 in support of every birdie and eagle made by Rumson CC Member and PGA TOUR breakout star, Chris Gotterup during the 2025 PGA TOUR season. 

Kohanaiki, a private club community on the Kona Coast of the Big Island of Hawaiʻi, is awarded the Audubon International Gold Signature Sanctuary for its golf course, positioning Kohanaiki as the first course in the state to earn this certification. Additionally, Kohanaiki is now one of 14 Gold Signature Sanctuary courses worldwide within Audubon’s network of over 2,000 certified courses globally.

We visit the Wagner brothers at their home to check out their custom garage golf simulator and gym setup. What was once a storage space has been transformed into a full training and recovery area, complete with a high-end simulator for practice and fun. They share how golf has become a mental escape from basketball, giving them a competitive outlet off the court while staying sharp. Along the way, we break down the simulator build, equipment, and performance—then hit a few shots, play some holes, and see who comes out on top. WATCH

Hear from College of Golf Student Adam Donahue, a Retired Air Force Veteran, as he shares his time and experience with Keiser University College of Golf. And his time at the PGA Show. WATCH

PGA Professional Heather King from Emerald Isle Golf Course explains an easy drill that will help you slow down your swing. PGA Professional Heather King from Emerald Isle Golf Course explains an easy drill that will help you slow down your swing.  WATCH