
NEWS
PGA of America and Folds of Honor Unite for Patriot Golf Days to Support Veteran and First Responder Families
This Memorial Day weekend, PGA of America Golf Professionals and golfers nationwide will unite for Patriot Golf Days, an initiative dedicated to providing educational scholarships for the families of Veterans and First Responders. Golfers around the country are encouraged to round up their green fees at participating locations, play in special golf tournaments or participate in Hero100 Golf Marathons. Golfers who book a tee time in May through GolfNow will have the opportunity to round up their green fee or make an incremental donation.
Stewart Golf’s Q Follow Reinforces Flagship Trolley Status With Double Editor’s Choice Honors
Stewart Golf’s award-winning Q Follow has secured dual Editor’s Choice honors from two of the UK’s leading golf publications, further cementing its position as one of the most innovative electric trolleys on the market. Recognized by Golf Monthly and Today’s Golfer for its category-defining Follow technology, premium design, and ability to transform the walking experience, the Q Follow was singled out by both titles as a standout performer in the electric trolley category.

BUSINESS
Five Iron Golf Returns With Its Annual Women’s Golf Month Program, Presented With Golf Digest
Five Iron Golf, the global leader in indoor golf and entertainment, today announced the return of its annual Women’s Golf Month initiative, a month-long national campaign focused on making golf more welcoming, social, and accessible for women of all experience levels. Now in its third consecutive year, Women’s Golf Month has become one of Five Iron Golf’s largest annual community-driven initiatives, helping introduce thousands of women to the game through free play opportunities, beginner-friendly programming, instruction, leagues, and social events across the company’s growing network of locations.
Grass League Names Blue Tees Golf Presenting Sponsor Of Match Series
Grass League today announced a multi-year partnership with Blue Tees Golf, naming the California-based technology company the presenting sponsor of its Match Series and the league’s official distance-measuring device partner. The Grass League Match Series powered by Blue Tees is a season-long, single elimination competition featuring 2v2 matchups between Grass League franchises. As Presenting Sponsor, Blue Tees will power Grass League’s broadcast and live competition experience through its portable launch monitor.
Wine Not: Sunday Golf Launches Collab With Sunday Red Wine
In a collaboration nobody saw coming, Sunday Golf, the fastest growing golf bag manufacturer west of the Mississippi and south of Carlsbad, has partnered with world famous Adkins Family Vineyards to officially release SUNDAY red wine. A 2023 red blend variety that is crafted to be enjoyed on or off the course.
PGA of America REACH Foundation and Arthur M. Blank Family Foundation Award Grants to 32 First Tee Chapters
The PGA of America REACH Foundation, in partnership with the Arthur M. Blank Family Foundation and PGA TOUR Superstore, announced 32 First Tee chapters to be awarded funding to create PGA Jr. League programming. The funding, which comes from a previously announced $7.6 million grant to the PGA of America REACH Foundation by the Arthur M. Blank Family Foundation, will provide 6,000 PGA Jr. League Scholarships and expanded access to the sport for First Tee participants over the next three years.

PEOPLE
FireFly Automatix Welcomes Todd Litton as VP of Service and Customer Operations
American robotics company FireFly Automatix announces the addition of Todd Litton as Vice President of Service and Customer Operations. Todd brings more than 18 years of leadership experience in field service, customer operations, and process optimization across multiple industries, including gaming, janitorial, and industrial cleaning applications. Throughout his career, he has successfully led large, customer-focused teams spanning field technicians, autonomous deployment specialists, ustomer success managers, and traditional call center operations.
SQAIRZ Signs Rising PGA TOUR Professional Davis Chatfield to Partnership Agreement
SQAIRZ, the performance footwear brand redefining balance, stability, and ground-force production in golf, is proud to announce a new partnership with rising PGA TOUR professional Davis Chatfield. One of the game’s most compelling emerging stories, Chatfield earned his PGA TOUR card following a breakthrough Korn Ferry Tour season highlighted by a remarkable 59 at the 2025 Compliance Solutions Championship, becoming just the 16th player in Korn Ferry Tour history to shoot in the 50s.
Ecco® Golf Ambassador Aaron Rai Wins Maiden Major Title at Aronimink
ECCO® Golf ambassador Aaron Rai produced a career-defining performance at Aronimink Golf Club, capturing his maiden major championship title with victory at the PGA Championship. Rai, wearing ECCO BIOM TOUR shoes, delivered a stunning final round five-under-par 65 to secure the Wanamaker Trophy by three shots, sealing the biggest win of his career in style.
MEDIA
Babygrande Golf and Golf Channel Partner for Expanded Coverage of the 2026 NCAA Division I Men’s and Women’s Golf Championships
Babygrande Golf and Golf Channel today announced a partnership surrounding the 2026 NCAA Division I Men’s and Women’s Golf Championships, expanding live coverage across multiple digital and broadcast platforms during one of the premier events in collegiate athletics. As part of the collaboration, Babygrande Golf will produce and distribute live coverage of the opening three rounds of stroke play competition for both championships, as well as pre-linear coverage windows during the final round of stroke play and the quarterfinal rounds of match play prior to Golf Channel’s televised broadcasts.
PGA Tour’s the CJ Cup Byron Nelson Headlines Live Programming This Week on Golf Channel
The PGA TOUR heads to TPC Craig Ranch in McKinney, Texas, where Scottie Scheffler won the 2025 THE CJ CUP Byron Nelson wire-to-wire, defeating Erik Van Rooyen by eight strokes, and finishing with a 31-under 253 to match the PGA TOUR record for lowest 72-hole aggregate total.

COURSES
GolfNow Expands Partnerships in Myrtle Beach in 2026, Adding 10 New Courses in One of Golf’s Premier Destinations
GolfNow has partnered with 10 new golf courses in Myrtle Beach, S.C., thus far in 2026, expanding its partnerships and assisting courses and operators in one of the country’s premier golf destinations. Often referred to as the ‘Golf Capital of the World’, Myrtle Beach is a premier golf vacation destination housing courses up and down the Grand Strand, stretching 90 miles from Pawleys Island, S.C., to the southern edges of North Carolina.
NGF Consulting Celebrates Re-Opening of South Florida Municipal Course
For the National Golf Foundation’s consulting team, the recent reopening of Hollywood Beach Golf Club in South Florida represents the successful culmination of a years-long collaboration on the restoration of a century-old Golden Age public course – an extensive effort driven by city officials and supported by residents. One of three golf facilities operated by the City of Hollywood, along with 36-hole Orangebrook and the 9-hole Eco Grande executive course, Hollywood Beach closed in spring of 2024 for a comprehensive two-year renovation.
JW Los Cabos: Play 3 World-Class Golf Courses
Where desert landscapes meet the sea, JW Marriott Los Cabos Beach Resort & Spa invites golfers to experience one of the game’s most iconic destinations with access to three premier courses. Available for stays July 1 through October 15, 2026, this package offers the perfect opportunity to explore multiple championship layouts while enjoying the refined comfort and elevated service of JW Marriott. STAY & PLAY
ShopRite Reinforces Commitment to Women’s Golf with “Team ShopRite” and Additional Incentives at the 2026 ShopRite LPGA powered by Wakefern
Tournament officials at the ShopRite LPGA powered by Wakefern and ShopRite announced today new and continued event initiatives to support women athletes with the costs often associated with competing on the game’s biggest stage and chasing their dreams on the LPGA Tour.
🎙️ FEATURED PODCASTS

LIV Golf’s Future, New Titleist GT Launch, AI Ball Fitting & Why Golf Haters Are Dead Wrong | Fits with the Founder
In this episode of Fits with the Founder, Club Champion Founder Nick Sherburne and Brad Syslo break down everything happening in the golf world right now — from the future of LIV Golf and what’s happening on Tour to the launch of the new Titleist GT drivers and fairway woods. Nick and Brad also dive deep into why so many golfers get bad equipment advice online, why “haters” who don’t understand fitting are steering golfers wrong, and how proper club fitting and golf ball fitting can completely change performance. LISTEN
On the Road with the LPGA in Cincinnati: The Road to French Lick, 2026, Ep. 4
On this episode, Ryan Ballengee and Brendan Sweeney are in Cincinnati at Maketewah Country Club for the Kroger Queen City Championship, the LPGA Tour stop where Lottie Woad just won. We're joined by Golf Channel commentator and major champion Karen Stupples to talk LPGA, as well as drone pilot and creator Dave Evenson, who shows off the glamour shots from The Dye Course and Maketewah. WATCH

Be The Right Club Today Podcast – 2026 PGA Championship
Bensalem, PA – Check out the new episode from Be The Right Club Today, presented by Makefield Putters. In this episode, Mark and Todd discuss whether golf needs 1 dominate player, the fan experience at events, and the 2026 PGA Championship. LISTEN

Golf, Growth & Genuine Connection: Building Trust-based Relationships With Debbie O’connell
In this inspiring episode of The Traveling Golf Diva, host Doris Muscarella sits down with renowned golf professional, coach, and author Debbie O’Connell to explore how golf can be a powerful tool for building authentic, trust-based relationships that naturally lead to business growth. LISTEN




