NEWS

Horseshoe Bay Resort Named No. 3 Best Resort in Texas in Travel + Leisure’s 2026 World’s Best Awards

Horseshoe Bay Resort, part of the Crescent Hotels & Resorts Latitudes collection, has been recognized in Travel + Leisure’s highly coveted 2026 World’s Best Awards, earning valuable third-party recognition from one of the travel industry’s most influential publications and reaching an audience of more than 11 million monthly unique visitors.

The resort was named the No. 3 Best Resort in Texas in this year’s rankings, which are determined by reader votes and celebrate the world’s top travel experiences. Horseshoe Bay Resort earned an impressive overall score of 88.38, reinforcing its reputation as one of Texas’ premier resort destinations.

Industry Trends: As Private Club Philosophy Rapidly Evolves Post-Pandemic, the Culture at Clubs is Thriving Like Never Before

For decades, the private country club business revolved around a relatively simple value proposition: exceptional golf, social prestige, and a predictable roster of mature, established members who used the club primarily for recreation.

That model has changed drastically throughout this decade and, frankly, for the better.

 

BUSINESS

Miura Golf Celebrates the Return of the KM-008 Putter—One of Miura’s Most Distinctive and Timeless Creations

Miura Golf, manufacturer of the world’s most meticulously designed golf clubs, today celebrates the return of one of the most iconic designs from the company’s illustrious past: the KM-008 putter. The classic putter is being produced in extremely limited quantities worldwide, with no additional production planned once the initial allocation sells out.

NBC Sports Delivers Largest Final Round Audience for American Century Championship Celebrity Tournament Since 2004

NBC Sports’ presentation of the American Century Championship celebrity golf tournament – highlighted by Mardy Fish winning for the third time – delivered the largest final round audience for the event since 2004, averaging 1.5 million viewers on NBC and Peacock, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

Summer Jam Extends PGA Buying Summit Experience With an After-Hours Golf Festival at PGA Frisco on July 27

Summer Jam, the PGA Buying Summit’s after-hours festival experience, will bring together buyers, exhibitors, PGA of America Golf Professionals and North Texas golf consumers to the PGA District at PGA Frisco on Monday, July 27, from 7-10:30 p.m. Included with PGA Buying Summit registration and complimentary to the public, the evening combines golf, entertainment and interactive experiences—including the new Good Good Golf Capture the Flag competition—in a setting designed to extend connections beyond the business day.

Gilly Group Named Agency of Record for Staples Golf Design

Gilly Group today announced it has been named agency of record (AOR) for Staples Golf Design. Under the partnership, Gilly Group will lead integrated public relations, strategic communications, media relations, executive thought leadership, content strategy and brand positioning initiatives for the internationally recognized golf course architecture firm.

Celtic Manor and Zen Golf Build New Model for Golf Participation, Performance and Wellbeing

Celtic Manor Resort has acquired a ZEN Golf Green Stage through the Women’s Golf Legacy Fund, marking the start of what ZEN Golf believes could become a first-of-its-kind global partnership model for activating golf technology beyond conventional coaching.

The Women’s Golf Legacy Fund was established to ensure the AIG Women’s Open in Wales delivers long-term benefits, helping address barriers faced by women and girls in golf through more inclusive, family-friendly and gender-equal facilities.

NBC Sports Presents Comprehensive Live Coverage of the 154th Open Championship From Royal Birkdale This Week Across NBC, Peacock, and NBCSN

NBC Sports presents comprehensive coverage of the 154th Open Championship from Royal Birkdale in Southport, England, with live coverage across NBC, Peacock, and NBCSN beginning this Thursday, July 16. Royal Birkdale hosts golf’s oldest championship for the 11th time, as the world’s best players compete for the coveted Claret Jug.

Defending champion and World No. 1 Scottie Scheffler headlines the field as he looks to become the first player to successfully defend The Open title since reigning U.S. Senior Open champion Padraig Harrington, who successfully defended his title at Royal Birkdale in 2008.

Five Iron Golf Expands Global Footprint with Landmark Abu Dhabi Destination at Yas Bay Waterfront

Five Iron Golf, the global leader in indoor golf and entertainment, today announced the upcoming opening of its newest international location at Yas Bay Waterfront in Abu Dhabi, further expanding the company’s growing global footprint and bringing its signature golf and entertainment experience to one of the Middle East’s premier lifestyle destinations.

Expected to open in mid-August, Five Iron Abu Dhabi will span nearly 30,000 square feet with 12 Trackman-powered golf simulators, multiple bars, private event spaces, and entertainment offerings designed for golfers and non-golfers alike. The venue will also feature a 12,000-square-foot waterfront terrace overlooking Yas Bay, complete with lawn games and a terrace bar.

Caesars Republic Lake Tahoe Commemorates a Star-Studded Golf Weekend with Custom Keepsake Money Clips

Lake Tahoe was the place to be this weekend as celebrities and professional golfers came together to compete in one of the summer’s most anticipated events. To celebrate the occasion, Caesars Republic Lake Tahoe partnered with the team at Malcolm DeMille to create custom keepsake money clips presented to participating celebrity golfers and pro-am contestants of all notoriety.

 

PEOPLE

GCSAA Names Craig Cochran As Mid-Atlantic Regional Field Staff Representative

Craig Cochran has been named the field staff representative for the Mid-Atlantic region of the Golf Course Superintendents Association of America (GCSAA).

Cochran joins the GCSAA staff from his position as superintendent at Susquehanna Valley Country Club in Selinsgrove, Pa. His more than 30 years in the golf industry also includes stints as superintendent at Van Patten Golf Club in Clifton Park, N.Y., and as territory sales manager for Five-Star Golf Cars/E-Z-GO.

GOLFTEC Expands to Thailand, Bringing Broadcast-Grade Swing Technology to Bangkok

GOLFTEC, the world leader in golf improvement, announces the opening of GOLFTEC Bangkok — its first location in Thailand — at W District, Phra Khanong. The opening extends GOLFTEC’s presence across Asia, joining existing locations in China, Japan, Hong Kong, and Singapore, and bringing the company’s more-than-30-year history of golf instruction to a fourth market in the region.

SQAIRZ Congratulates Tristan Peters on 2026 American League All-Star Selection

Peters has been part of the SQAIRZ athlete family for the past two seasons, trusting the brand’s performance footwear throughout his rise to the Major Leagues and now to baseball’s biggest stage. Along the way, he delivered one of the sport’s rarest individual accomplishments by hitting for the cycle before earning his first All-Star selection.

Six Club Management Professionals Achieve Certification

The Club Management Association of America (CMAA) announces the six newest club management professionals to attain the designation of Certified Club Manager (CCM). First established in 1965, the CCM designation is the hallmark of professionalism in club management. It is a valuable, internationally recognized, and widely respected mark of an individual’s commitment to professional development and the club industry.

 

COURSES

Youth on Course, Cincinnati Recreation Commission and Troon Join Forces to Expand Affordable Golf Access in Cincinnati

Youth on Course – the nonprofit organization providing youth with access to life-changing opportunities through golf – is proud to announce a new partnership with the Cincinnati Recreation Commission (CRC) to expand access to affordable youth golf at 11 courses throughout the Greater Cincinnati area. With an active Youth on Course membership, juniors can play 9 holes for $3 or 18 holes for $5 at CRC golf courses anytime Monday through Friday, and after 3 p.m. on weekends and holidays.

KemperSports Selected to Manage The Florida Club

Designed by Dick Gray, The Florida Club offers a distinctive golf experience set among the natural beauty of South Florida with greens that golfers have come to expect from a private club experience. Gray played an integral role in working on several projects with renowned architects Pete Dye and P.B. Dye, including the construction of Loblolly Golf Club (Hobe Sound, Fla.) and Crooked Stick (Carmel, Ind.)

 

EQUIPMENT & APPAREL

SQAIRZ Named Official Shoe Partner of the KC Diamonds and Florida Vibe, Equipping Elite Fastpitch Athletes with Performance-Enhancing Footwear

SQAIRZ, the performance footwear brand redefining balance, stability and ground-force production in sports, today announced partnerships with the KC Diamonds and the Florida Vibe, both members of the Professional Softball League. The agreements bring the benefits of SQAIRZ’ patented, biomechanics-driven footwear to both elite fastpitch teams, helping players generate more power, move more efficiently, and operate at peak levels throughout their demanding 30- to 40-game seasons.

Bridgestone Celebrates Golf’s Original Major with Exclusive Leaderboard Edition Kit

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the launch of its Leaderboard Edition kit. Designed to celebrate golf’s most storied championship, the capsule is inspired by history, prestige and the iconic yellow leaderboards associated with the oldest major tournament.

BooYaa Golf Tees Up Custom Player Kits for 2026 Sunbet Challenge Series

South African golf and lifestyle apparel brand BooYaa Golf is bringing its on-course energy to the 2026 Sunbet Challenge Series, supplying custom player kits for selected VIP and Pro-Am experiences during Sunshine Tour tournament weeks.

The involvement gives BooYaa a direct presence at some of the country’s most recognisable professional golf events, where guests, sponsors, VIPs, and Pro-Am players can share the course with professional golfers before the tournament pressure fully takes over.

Spikes Continue To Dominate As PGA Tour Streak Extends to 27 Consecutive Weeks Ahead of the Open

One of the strongest fields of the season once again delivered the same result, with another PGA TOUR victory for a player wearing replaceable spikes as the remarkable winning streak extended to 27 consecutive weeks.

With many of the world’s best players making their final preparations before The Open at Royal Birkdale, the Genesis Scottish Open provided another compelling reminder that, when the game’s biggest names tee it up, they continue to trust the traction and stability of replaceable spikes.

 

🎥 FEATURED VIDEO

Zack Anderton – College of Golf Alumni Testimonial

Zack reflects on arriving at Keiser with a passion for golf but little understanding of the industry. Through the College of Golf’s hands-on curriculum, he gained the knowledge and confidence needed to build a career in golf instruction and youth development. After working in junior golf programs and private clubs, he discovered his passion for helping young golfers grow through the game. WATCH


Swing Tip: Jackie Riegle, PGA – Set Up for Success in Bunkers

PGA Professional Jackie Riegle from Monarch Beach Golf Links demonstrates how to set up for a successful bunker shot. WATCH


Sketching The VZN.1i

By now, you've seen the VZN.1i, with its unique look and enhanced alignment features. But we're certain you've never seen it like this. Watch as SVP of Product Cameron Day puts pen to paper and gives a fresh perspective on the VZN.1i design. WATCH

Keep Reading