NEWS
PGA of America Names Marissa Bataille Daly Chief Marketing Officer
The PGA of America today named Marissa Bataille Daly Chief Marketing Officer. Daly brings nearly two decades of experience building sports brands, engaging audiences, and creating memorable experiences across live events, digital platforms, and original content. Daly joins the PGA of America from the Los Angeles Rams, where she most recently served as Senior Vice President, Studios & Marketing. She will report to PGA of America Chief Executive Officer Terry Clark, begin October 5, and be based in Frisco.
Five Iron Golf Launches Five Iron Studio, a New Smaller-Footprint Franchise Model
Five Iron Golf today announced Five Iron Studio, a new smaller-footprint franchise model designed to extend the Five Iron experience into markets and real estate opportunities that may not support a traditional Five Iron venue. Five Iron Studio extends the company's existing franchise model into a more flexible format. After nearly a decade of building and scaling Five Iron Golf, the company is applying its brand recognition, operating infrastructure, premium golf technology, hospitality expertise and design DNA to a 3,000- to 5,000-square-foot format built for 24/7 access.
BUSINESS
Lennar Southwest Florida Launches Play for Pink Initiative to Support Breast Cancer Research
In recognition of Breast Cancer Awareness Month, Lennar's Southwest Florida division has announced the Play for Pink initiative, a month-long campaign aimed at raising awareness and funds for breast cancer research through golf. Throughout October, pink flags will adorn the 9th and 18th greens at three participating Lennar golf facilities, symbolizing solidarity and hope for those affected by breast cancer. As part of this initiative, Lennar Southwest Florida will donate $1 for every round of golf played in October 2026.
Good Lies Only: Amy Sport Gives Women's Golf a Playful New Look
Amy Sport, known for its confident, modern and slightly irreverent take on women's golf apparel, knows golf has plenty of rules. With Good Lies Only, its Spring/Summer 2027 collection, the brand is having a little fun with one of them: what to wear. Expressive prints, confident color, and thoughtful fit come together in looks designed to move from the first Tee to whatever follows the round. Behind the collection's playful prints is the attention to fit that has shaped Amy Sport from the start. The brand designs around the proportions of the majority of women in the market, paying close attention to how each piece looks and moves.
Birdie Balou Returns to the PGA Show for Its Sixth Year With an Expanded Sport & Lifestyle Collection
Birdie Balou, the women-owned Texas sports and lifestyle accessories brand, will return to the PGA Show for its sixth year, showcasing an expanded collection of golf, racquet and lifestyle accessories at its new location, Booth #5359. Designed for women who want their sports accessories to be as stylish as they are functional, Birdie Balou combines fresh color, distinctive prints and thoughtful details with products made to move easily from the golf course to the clubhouse, car, travel and everyday life.
E-Z-GO Introduces New Third-Generation Samsung SDI Battery in Select ELiTE Lithium Vehicles
Textron E-Z-GO LLC, a Textron Inc. company, announces the introduction of the next-generation Samsung SDI lithium battery technology in select model-year 2027 E-Z-GO ELiTE lithium vehicles. Model-year 2027 E-Z-GO RXV units with the third-generation battery are more than 75 pounds lighter than competing fleet golf cars.
PEOPLE
Applications Open for 2027 KW88 Gift Award
Applications are now open for the 2027 KW88 Gift Award, which will provide five aspiring women professional golfers with gifts of $5,000 each to help them continue pursuing their careers. The KW88 Gift Award honors legendary golfer Kathy Whitworth and her desire to help young women who have demonstrated a commitment to professional golf, a need for financial assistance, and the determination to pursue their dreams.
COURSES
Fall Golf in Paradise at JW Marriott Marco Island Beach Resort
Make the most of fall in Southwest Florida with an unforgettable golf getaway at JW Marriott Marco Island Beach Resort. Surrounded by the beauty of Marco Island, the resort offers access to two resort-private 18-hole golf courses designed for an exceptional day on the links. Enjoy pristine greens, scenic fairways, and a stunning setting as you experience two distinct courses, each offering its own rewarding round. Whether you’re planning a dedicated golf trip or simply looking to add a few rounds to your island escape, JW Marriott Marco Island provides the perfect setting to play, relax and enjoy the best of Southwest Florida.
Hunting Creek Country Club Unveils the Overlook
Hunting Creek Country Club has opened The Overlook, a sophisticated new poolside facility designed to bring an elevated level of comfort, hospitality and style to one of the Club's most popular gathering places. The Overlook features a dramatic vaulted roofline, exposed structural beams, and stone accents, creating a natural connection to the Club's existing architecture. The open-air design lends the pool complex a distinctive personality, while a consistent palette of neutrals ties the property together. An increased use of blues reflects the surrounding water, bringing a fresh, resort-inspired quality to the space.
🎙️ FEATURED PODCASTS
Networking on the Golf Course: Where Relationships Are Created Between the 1st Tee & the 18th Green
In this episode of The Traveling Golf Diva Podcast, host Doris Muscarella welcomes Rich Rogers of 6 Degrees Golf to explore the powerful connections among golf, business networking, relationship-building, and professional growth. Discover how bringing business owners, executives, entrepreneurs, and decision-makers together on the golf course creates time for authentic conversations, stronger professional relationships, and new business development opportunities. LISTEN
Be The Right Club Today Podcast- Bill Rosinski Joins the Show
Check out the new episode from Be The Right Club Today presented by Makefield Putters. This week, Mark and Todd are joined by longtime PGA Tour Radio Broadcaster and former NFL Play-by-Play man Bill Rosinski. WATCH
Americans Stage Historic Rally, But Did It Mask Their Larger Issues?
In this edition, the guys, live from Medinah, discuss all of the biggest storylines from the Americans' comeback win at the Presidents Cup, where the U.S. dominated singles, and captain Brandt Snedeker made a series of "mistakes”. Plus, they give out grades for the captains and players! WATCH