Pro’s Choice Golf Shafts, Inc. announced today that the winner of the  LPGA Tour Hilton Grand Vacations Tournament of Champions event, held in Orlando, FL, was playing a Graphite Design Tour AD FI-6 Stiff flex wood shaft in her TaylorMade Qi4D Driver.  The champion claimed her 16^th career win with a 13-under par score after the tournament was shortened to 54 holes. The second-place finisher was playing a Graphite Design Tour AD VF wood shaft in her Callaway Driver; the third-place finisher was playing a Graphite Design Tour AD FI wood shaft in her TaylorMade Driver.

The Red Label found itself in the winner’s circle once again after a dominant week at the Farmers Insurance Open. This time, the champion trusted KBS C-Taper 125 S+ shafts in his Miura irons, a setup that delivered precision and confidence throughout all four rounds. Sunday’s final round saw him close out with a steady 2-under 70, finishing at a tournament-record 23-under par 265. Key iron play with the KBS C-Taper 125 S+ shafts in his Miura Irons helped him stay dialed in approach after approach, giving him the accuracy and feel needed to capitalize on scoring opportunities week in and week out.

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 45-year-old Englishman and 2013 U.S. Open winner Justin Rose on earning his 13th career victory at the Farmers Insurance Open while using a SuperStroke Zenergy Claw 1.0 putter grip and a SuperStroke REVL Player grip on his driver.   

Malcolm DeMille proudly celebrates the outstanding achievements of Justin Rose, Nelly Korda and Mardy Fish, who each secured memorable victories while lifting handcrafted trophies created by the Malcolm DeMille team. Justin Rose set a tournament record at 23 under at Torrey Pines to secure his second Farmers Insurance Open victory. Rose was awarded the event’s iconic Malcolm DeMille trophy—a realistic bronze cast and patina sculpture of the endangered Torrey Pine perched atop the cliffs overlooking the Pacific Ocean. The piece serves as a striking tribute to the natural beauty of Torrey Pines Golf Course .

A record-setting performance at Torrey Pines delivered one of the most emphatic victories of the season on the PGA Tour, with the champion closing the week at a tournament-record 23-under par, the lowest winning score in the history of the Farmers Insurance Open. Achieved through a dominant wire-to-wire display, the performance rewrote the tournament record books on one of the most demanding venues on the PGA Tour schedule.  An overwhelming 37 of the top 42 finishers chose replaceable spikes over spikeless or tennis-style footwear, reinforcing their continued importance when the margins are tight and conditions demand total confidence from the ground up.

The Association of Golf Merchandisers (AGM) is pleased to release highlights from its 2025 AGM Membership Survey, a comprehensive annual study using data for sales in 2024 and conducted with the support of Circana. This annual survey captures valuable insights across shop operations, compensation, technology adoption, and retail trends within the golf industry. This year’s report once again affirms the strength and adaptability of AGM members. Despite broader market challenges, 74% of AGM respondents reported higher sales in 2024, with 18% experiencing significant growth (11% or more).

After their busiest PGA Show ever, Shot Scope, an industry leader in performance-driven golf technology, traveled back to the Home of Golf with unprecedented momentum. Retail orders and media attention surrounding the LM1 Launch Monitor and H50 GPS Handheld exceeded forecasts, reinforcing Shot Scope’s position at the forefront of golf technology. The main attraction at the Shot Scope booth was undoubtedly the LM1 Launch Monitor. LM1 is designed to be portable, easy to use, and to deliver accurate digestible data to golfers without overcomplicating the game.

Club Champion, the nation’s leading premium club fitting and building company, is helping golfers upgrade their bags this month. For a limited time, Club Champion is offering a 50% bonus on all club trade-ins. The promotion is available now through February 28, 2026 at all Club Champion locations and is powered by Club Champion’s trade-in partner, Next Round. With major golf brands rolling out their latest equipment for the season, February is an ideal time for golfers to trade in older clubs and put that added value toward new, custom-fit gear.

For the first time ever, golf fans everywhere can go inside the PGA Show—the industry-only event where the game’s newest equipment, apparel and technology debut—through UNLOCKED: The PGA Show. This three-episode shoppable video series is now fully available on demand. The series extends the reach and energy of the 73rd PGA Show, held Jan. 20-23 at the Orange County Convention Center, where more than 34,000 industry professionals from 90 countries gathered across 1.1 million square feet of exhibit space to launch the year ahead. While the PGA Show remains exclusively open onsite to industry professionals, UNLOCKED delivers unprecedented behind-the-scenes access to golf enthusiasts eager to see what’s next—and get it first.

More people are playing more golf in more ways than any time in history.  The metrics of our game are getting their own “mic drop” moment. Momentum across the recreational side of the U.S. golf industry remained broadly positive in 2025, and indicators continue to point to sustainability in both participation and play. This trajectory, which began even before the pandemic, has now settled into a recalibrated, higher baseline for the game – perspective that’s highlighted in NGF’s newest industry overview. The annual Graffis Report, named after NGF’s founders, is available to members.

The Kendrick B. Melrose Family Foundation has donated $1 million to the GCSAA Foundation, the philanthropic organization of the Golf Course Superintendents Association of America (GCSAA). The official announcement of the gift was made Feb. 2 during the Opening Session of the 2026 GCSAA Conference and Trade Show (CTS) in Orlando, Fla. This is the third such gift to GCSAA from the Melrose Foundation. In 2012, the first $1-million gift endowed the Melrose Leadership Academy, which focuses on professional development for golf course superintendents through opportunities to attend the annual CTS.

Soil Scout, a global leader in underground wireless soil monitoring, has announced the launch of Happi100 for turf professionals across North America, the world’s first wireless sensor capable of measuring soil oxygen alongside moisture and temperature. Designed for the demands of North American golf courses and sports facilities, Happi100 provides real-time insight into soil conditions below the surface, allowing superintendents and turf managers to identify oxygen stress before turf quality declines.

Hosting Golf Leagues for Indoor Golf Facilities | How to Create Consistent Revenue, Community & Retention. Join us Feb. 11th Thursday (11am ET, 10am CT, 9am MT, 8am PT) for another IGA Free Webinar. Hosting Golf Leagues for Indoor Golf Facilities
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The Southern California PGA Foundation announced it has received a $120,000 grant from Ability Central to support PGA HOPE (Helping Our Patriots Everywhere), the flagship military program of the PGA of America that introduces golf to Veterans to enhance their physical, mental, social, and emotional well-being. The grant will support the SCPGA Foundation’s initiative, “Serving Our Veteran Community with PGA HOPE”.

Imperial announced its 2025 award winners at the company’s sales meeting leading into the 2026 PGA Show. Imperial named Andy Glick, Sales Representative for Illinois, as the 2025 Sales Representative of the Year.  Imperial also recognized Andrew Lamie as the 2025 Customer Service Award winner, honoring his accuracy, responsiveness, and commitment to customer intimacy. Andrew consistently communicates quickly and reliably, and builds trusted relationships that help ensure smooth production and an exceptional customer experience.

Golf Space Collective (GSC), a creative and production agency serving modern golf brands, athletes, and properties, today announced that Alexis Hay has joined the company as Head of Player Content and Media. Hay brings more than 15 years of experience spanning sports, television, and talent-led digital strategy. 

Ryan Snyder, PGA of America Director of Golf at Shangri-La Resort + Golf Club, Oklahoma’s premier waterfront golf and outdoor recreation destination, has been named the 2025 PGA Merchandiser of the Year for the Resort category in the South Central PGA Section.  The shop sells apparel labels like Donald Ross, Peter Millar and Under Armour, and club brands like PXG, Callaway, and Titleist. 

SQAIRZ, the performance footwear company known for biomechanically engineered design and independent clinical validation, announced today that Dr. Patrick A. DeHeer, DPM, President Elect, American Podiatric Medical Association, has joined the company’s Medical Advisory Board. A double board-certified podiatric surgeon and internationally recognized leader in foot and ankle medicine, Dr. DeHeer is widely regarded for his work in reconstructive rearfoot and ankle surgery, pediatric podiatry, and sports medicine. He is the inventor of the Equinus Brace™, a frequent international lecturer on modern podiatric care, and a trusted clinical partner to professional athletes, including work with the NBA’s Indiana Pacers. He brings elite-level medical authority to the SQAIRZ Medical Advisory Board.

Perfectly positioned for a classic California golf getaway, Courtyard by Marriott Sand City Monterey offers golfers a seamless stay just minutes from Monterey’s most respected fairways. This exclusive golf escape includes two rounds at Bayonet and Black Horse, paired with comfortable accommodations and a $15 food & beverage credit at the on-site restaurant, The Bistro—ideal for fueling up before or unwinding after a day on the course.

The Athletic Field Manager oversees daily operations, maintenance, report, and agronomic programming of athletic properties. Manages the preparation, layout, and painting of all field markings and decorations in accordance with NCAA and SEC rules. Communicates with operations and coaching personnel to coordinate field maintenance schedule. APPLY

We are looking for a dynamic individual will strong communication skills and the ability to meet and effectively converse with new people on a daily basis. The right candidate should have experience operating various types of aerification equipment, driving pickup trucks, and pulling trailers. You will be hired to sell any and all new work, primarily, you will be hired to sell 2-3 man jobs.

This sales representative will be required to learn how to effectively operate all of the different equipment in our fleet. You will be required to operate equipment as needed on all contract work. APPLY