
NEWS
Graphite Design Tour Ad Di-6 X-Stiff Flex Wood Shaft Wins Liv Golf Korea Event at Asiad Country Club in Busan
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Korea event held at Asiad Country Club in Busan, South Korea was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid, claiming his 8th LIV Golf individual career win.
KBS Captures Victories on the LPGA Tour and Korn Ferry Tour
KBS continued its winning momentum this weekend with victories on both the LPGA Tour and the Korn Ferry Tour, showcasing the performance and versatility of KBS shafts across multiple levels of professional golf.
At the LPGA ShopRite Classic, the tournament champion trusted KBS throughout the bag to deliver under pressure against one of the strongest fields in women’s golf. Displaying exceptional control and consistency from tee to green, the winner relied on a combination of KBS Tour Lite in the sand wedge, PGI 80 shafts in the pitching wedge through 5-iron, and a KBS Tour Proto 75 in the 4-hybrid.

BUSINESS
The Perfect Gifts for Father’s Day
Make this Father’s Day one to remember with the perfect gifts from BIG MAX. With the most advanced push cart technology for the tech loving dad, a bag designed to deliver every father’s favourite thing – silence – and the perfect bag for dads that love to both walk and ride the course, BIG MAX has something for every golfing dad. The BIG MAX Blade IP 2 folds down flat to the depth of a soda can, making it the most easily stored and transported push cart on the market. Add in a spacious storage compartment in the handle, dual footbrakes, aerospace-grade aluminum construction, and a 5-year warranty, and dad will remember this Father’s Day for a long time to come!
Flightscope Announces Father’s Day Savings on Cutting-Edge Technology
FlightScope, a global leader in sports performance technology, is celebrating Father’s Day with savings across its range of launch monitors, rangefinders and software add-ons. This limited-time promotion allows golfers of all levels to elevate their game with cutting-edge technology at affordable prices. The Father’s Day promotion runs through June 21, with the final day of savings also coinciding with the final round of the 2026 U.S. Open at Shinnecock Hills.
June with the AGM: Building Stronger Teams and More Engaging Shops
This June, the Association of Golf Merchandisers (AGM) is bringing together industry leaders, retail innovators, and creative thinkers for a summer webinar lineup focused on leadership, member engagement, and elevated retail experiences. Designed to help golf retail professionals strengthen their teams, refine their shop strategy, and create more meaningful connections with members, each session offers practical insights that can be applied immediately within today’s evolving golf retail environment. From building a lasting leadership legacy to creating magnetic team cultures, June’s webinars highlight the people-first strategies that drive both operational success and long-term loyalty.
Proponent Group Summit Dates Are October 26–28, With Agenda Set, Member Signups Commenced
Proponent Group’s traditional gathering of member instructors for three days of unique education and networking will happen this year on October 26-28 at Heathrow Country Club in Lake Mary, Florida. The agenda and speaker lineup have been finalized and the organization’s weekly video newsletter, the Member’s Minute, has been sharing details of the planned activities and presentations. The theme of this year’s Summit is “The Future of Coaching: AI Tools + Human Skills.” Multiple presenters will take a deep dive into how top coaches are already using AI tools to manage their businesses, coach students, create promotional content and save hours on admin every week.

PEOPLE
Club Pelican Bay Names PGA of America Golf Professional Michael Steele Director of Golf
Club Pelican Bay, a private club located in Naples, Florida, today announced PGA of America Golf Professional Michael Steele as the new Director of Golf. ExecuSearch, powered by the PGA of America, a premium executive placement service for the golf industry, assisted with the search and placement. Club Pelican Bay is home to 27 holes of championship golf, a state-of-the-art spa & fitness center, and a 50,000 square foot clubhouse. In his new role, Steele is responsible for management of all golf operations, including tournaments, instructional programming, maintenance, merchandising and member services.
Kota Kaneko Captures First DP World Tour Title Playing Elite Grips
Elite Grips, a leading manufacturer of golf grips and a top Japanese grip company in Japan, extends its congratulations to Elite Grips Ambassador Kota Kaneko on his impressive victory at the Austrian Alpine Open presented by Kitzbühel Tirol. The 23-year-old Japanese standout secured his first DP World Tour title using the Y360 Star / M58. Kaneko carried a one-shot lead into the final round and answered with a composed performance on a dramatic Sunday in Austria. In one of the tournament’s defining moments, he chipped in for birdie at the par-3 16th to reclaim sole possession of the lead, then closed with a final-round 67 to capture the title. The win also moved him up on the “Race to Dubai“ standings.
PGA of America Golf Professionals Chris Johnson & Mike Johnson Earn PGA Master Professional Designation
The PGA of America has announced Chris Johnson, PGA Lead Teaching Professional at Kalamazoo Country Club in Kalamazoo, Mich., and Mike Johnson, PGA Director of Golf at Lake Hickory Country Club in Hickory, N.C., (no relation) have achieved PGA Master Professional status, the highest educational designation available within the Association. The newly named Master Professionals join a distinguished group of PGA of America Members as the 482nd and 483rd, respectively, to achieve the designation.
BooYaa Launches New Bomb Squad Drop With Malcolm Marx and Steven Kitshoff
South African golf and lifestyle apparel brand BooYaa Golf has launched its latest Bomb Squad collection, bringing fresh energy to one of the brand’s most recognizable collaborations. The new Bomb Squad drop builds on BooYaa’s partnership with Springbok stars Malcolm Marx and Steven Kitshoff, taking the attitude, pride, and noise of South African rugby into a golf and lifestyle range made for people who do not believe sport should be quiet.

COURSES
Pine Royale Sets New Standard for Golf Entertainment in Florida with Successful Opening Featuring Power Tee
Pine Royale, one of Florida’s newest and most exciting golf entertainment destinations, is already making a major impression on golfers and guests alike following its successful grand opening in Callahan, Florida. A centerpiece of the new facility has been the installation of 14 Power Tee automatic golf ball teeing systems, which has quickly become one of the venue’s most talked-about features.
BallenIsles Country Club to Host U.S. Open Final Qualifier on Historic East Course
BallenIsles Country Club in Palm Beach Gardens, Fla., will host the 2026 U.S. Open Championship final qualifier for the first time on its historic East Course on Monday, June 8. The original home to the Professional Golfers’ Association of America and former site of the PGA TOUR Qualifying School, BallenIsles’ East Course has a storied legacy of welcoming many of the game’s greatest players. Over the years, it has hosted premier events including the PGA Championship (won by Jack Nickalus), the World Cup of Golf, the Senior PGA Championship, and numerous other prestigious tournaments. In 2026, the East Course will once again take center stage as 78 competitors vie for a place in the 126th U.S. Open to be played at Shinnecock Hills Golf Club in Southhampton, New York, June 18-21.
Play Where the Pros Played in Myrtle Beach
At Marriott Myrtle Beach Resort & Spa at Grande Dunes, golfers can experience one of the East Coast’s most celebrated destinations while playing the same course that hosted the PGA TOUR Champions OneFlight Myrtle Beach Classic. Guests have access to the legendary The Dunes Golf and Beach Club, where oceanfront fairways, rolling terrain, and Atlantic coastal winds create a golf experience that is both scenic and unforgettable. Known for its natural beauty and championship pedigree, the course remains one of Myrtle Beach’s most iconic places to play.

Equipment
Breakthrough Golf Announces Availability of the All-New FORTA TOUR Wood Shaft
Breakthrough Golf Technology, the company that revolutionized the putter shaft category with Stability, today announced that the highly anticipated FORTA TOUR wood shaft is now officially available and shipping worldwide.
Following the successful spring launch of the FORTA line, the FORTA TOUR is specifically engineered for players with faster tempos and aggressive swings who need to maximize distance without sacrificing control. The shaft is now available for immediate delivery through authorized Breakthrough Golf fitters and retailers.
Can We Kick It? Sunday Golf Releases Limited-Edition Golf Bags Ahead of World Cup
Sunday Golf, the biggest little golf bag brand sweeping the nation, has released a limited collection of World Cup-inspired golf bags honoring eleven football-mad countries to celebrate the global event. The company is releasing bags in USA, Canada, England, Mexico, Brazil, Spain, Korea, Japan, France, Argentina and Ireland editions in the Ryder stand bag design while supplies last.
Softspikes Extends Perfect PGA Tour Streak to 21 Straight Wins
Softspikes has continued its flawless run on the PGA TOUR in 2026, with the winner of the Charles Schwab Challenge becoming the 21st consecutive PGA TOUR champion this season to trust replaceable spikes.
The latest victory came in dramatic fashion at Colonial Country Club, where the champion birdied the final three holes of regulation to force a playoff, before making another birdie at the first extra hole to secure the title while wearing FootJoy golf shoes with a Tour Flex Pro and ProStinger spike combination.

Now Hiring: Independent Golf Sales Reps (1099 Position)
Spirit Jersey® is more than apparel—it’s a global lifestyle brand. From Walt Disney World to premier resorts and major events, our signature silhouette represents pride, place, and unforgettable moments. We’re expanding our national rep team after a standout launch.
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If you’re a relationship-driven closer with a current green-grass book of business—this is a bag builder. APPLY
KBS Golf Shafts Southeast Territory Golf Fitting Technology Specialist
KBS is looking for a Southeast Territory Representative/ Golf Fitting Specialist to join our growing brand in Florida and surrounding areas. Will report directly to all KBS Managers respectively, and be expected to fulfill the following duties and responsibilities. APPLY
Golf Course Superintendent Coral Creek Club – Placida, Florida
Coral Creek Club is seeking a Golf Course Superintendent who can build upon the Club’s strong foundation while helping guide its next chapter of agronomic planning, team development, infrastructure evaluation, and continuous course improvement. The Golf Course Superintendent will oversee all aspects of golf course maintenance operations, including agronomic planning, turfgrass management, irrigation and water management, budgeting, equipment management, daily course presentation, and team leadership. APPLY
Northern California Territory Sales Manager — Golf & Sports Turf Equipment (Baroness)
We're hiring a Territory Sales Manager to grow our Northern California golf and sports turf division. You’ll represent turf equipment lines including Baroness, Redexim, and other leading brands. You'll be the face of Cal Turf to superintendents, sports field managers, and grounds professionals from the Bay Area to the Oregon line and be the person they call when they need new equipment, want a demo, or have a problem on the course or the field. This is a true field sales role. APPLY




