Welcome to February and the pre-season of professional golf (although TGL is trying hard to change that; still not feeling it here though).  By all accounts, and our observation from our 24^th consecutive Orlando visit, a very successful PGA Show and Golf Business Conference are in the rearview mirror.  We had just over 75 attendees to our GBC “preview” State of the Industry (SoI) followed by our 23^rd annual PGA Show “full Monty” version attended by ~150 attendees (both in-person and the livestream).  Once again, Jim and Stuart teamed up to run the (broadly positive) numbers, outline key trends and offer forecasts for ’26 and beyond.  LEARN MORE

Greenlight Advisors, developer of GolfClubBenchmarks.com, announced the release of its 2025 Municipal Golf Study and Ongoing Benchmark Report, the industry’s most comprehensive, data-driven analysis of financial and operational performance across U.S. municipal golf courses. Now in its third consecutive year, the national study aggregates anonymized financial and operational data from hundreds of municipal golf courses across every major region of the United States.

To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2025. This year’s list includes 388 winners from around the United States, a mix of highly accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than six decades ago.

Civil rights pioneers Bill Spiller and Maggie Hathaway will headline a class of six luminaries that will be inducted into the SoCal Golf Hall of Fame on Mar. 5 at Industry Hills GC at Pacific Palms Resort. In addition to Spiller and Hathaway, this year’s inductees include a legendary collegiate coach, a longtime golf executive, a visionary golf journalist and a prolific course architect, all who helped shape Southern California golf. The SoCal Golf Hall of Fame is honored to welcome the Class of 2026.

Two of San Diego’s most iconic brands, AleSmith Brewing Company, and Sunday Golf, have teamed up to release Golf Beer, a limited-edition collaboration beer. The American Light Lager, brewed “Fore the Weekend,” will be available for a limited-time at AleSmith’s tasting room on draft and in cans. AleSmith recently celebrated their 30-year anniversary in the fall and has been a San Diego staple with their award-winning and category leading .394 Pale Ale, Speedway Stout and AleSmith IPA. The company has done several collaborations to date, namely with Tony Gwynn and his family for the .394 Pale Ale and San Diego State for the State Ale.

Golf Waiver and CourseRev.ai are proud to announce a new strategic partnership designed to modernize the golfer journey and dramatically improve operational effciency for golf facilities. This partnership leverages the combined power of AI-driven guest engagement and digital waiver technology, fully integrated with Lightspeed and other leading point-of-sale (POS) systems.

Golf Business Network (GBN) is pleased to announce the renewal and continued partnership with FLAGD Golf as a valued GBN Partner Company for 2026. Since 2021, FLAGD has been a key ally in helping GBN Member Clubs modernize their practice facilities by delivering precise, user-friendly yardage solutions for ranges, short courses, Par-3s, and beyond.

At the recent Carolinas PGA and Tennessee PGA Shows, Unknown Golf announced a major platform advancement designed to redefine how private clubs communicate with their members. The release introduces a fully integrated, AI-powered messaging system that brings intelligence, automation, and reliability together in one unified experience.

Nugevia, a leader in high-performance sports supplements, and the ANNIKA Women’s All Pro Tour (ANNIKA WAPT) have announced a multi-year partnership. Under this agreement, Nugevia is designated as the Official Supplement of the ANNIKA WAPT. This collaboration underscores the Tour’s commitment to providing its athletes with comprehensive resources vital for their professional growth and physical optimization.

This year marks the 100th playing of The Genesis Invitational, which returns to Riviera Country Club for 2026. The tournament marks the second-straight Signature Event on the PGA TOUR, featuring a limited field competing for an elevated purse and points. Defending champion Ludvig Åberg will tee-it-up this week, looking to defend his one-stroke victory over Maverick McNealy in 2025.

Bernhard and Company is pleased to announce a new distribution partnership with Turf Equipment and Supply Company, marking the beginning of a new chapter in a valued relationship. Under the new agreement, Turf Equipment and Supply Company will once again represent Bernhard and Company’s world-leading grinding solutions across its territory, delivering industry-leading service and technical expertise to golf courses and turf professionals.

The third annual Arcis-HBCU Golf Championship takes place Saturday, Feb. 21 to Monday, Feb. 23, at The Club at Weston Hills in Weston, Fla., owned and operated by Arcis Golf, the owner and operator of 88 private, resort, and daily fee golf clubs in the United States. The tournament brings together 17 men’s and women’s teams from Historically Black Colleges and Universities (HBCUs) to compete over 54 holes, offering student-athletes opportunities to compete, network, and explore career paths.

Spring unfolds beautifully at The Ritz-Carlton Naples, Tiburón, where sunlit fairways, refined luxury, and thoughtfully curated experiences define the season. Home to two acclaimed Greg Norman–designed championship courses, Tiburón offers pristine playing conditions, early morning tee times, and relaxed afternoons overlooking the greens. Whether perfecting your approach shot or enjoying the rhythm of the round, the resort delivers a golf experience worthy of its setting—and its name.

Troon^®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage Westbrook Country Club in Mansfield, Ohio located halfway between Columbus and Cleveland. Troon Privé, the private club division of Troon, will oversee club operations, agronomy, food & beverage, retail, lodging and membership sales and marketing.

CAVU Golf Club today announced its official transition to a fully private golf club, marking a defining new chapter for the storied Naples property formerly known as Naples Grande Golf Club. The move follows unprecedented demand for membership and the successful completion of a comprehensive renovation of the golf course and clubhouse—an investment underscoring the club’s long-term commitment to quality, playability, and a truly member-first experience.

Tournament officials announced today the return of Atlantic City’s kickoff professional sporting event of the summer with new dates and a new name that honors the past while looking ahead to the future. The ShopRite LPGA powered by Wakefern, entering its 38^th year in 2026, will take place May 29-31 at Seaview Hotel and Golf Club in Galloway, N.J., where 144 of the world’s best female professional golfers will compete for a share of the $2 million purse, a $250,000 increase from 2025.

The Atlanta Athletic Club (AAC) has unveiled details of the upcoming transformation of its Highlands Course. Noted architect Andrew Green of AH Green Design, Green Golf & Turf, has prepared a significant redesign of the 55-year-old course. In the proposed course transformation—particularly on the back nine, which sits in a floodplain and currently requires lengthy walks between greens and tees—Green’s plan reflects a careful balance between the natural constraints of the property and what he believes Bobby Jones would value in the game today.  

Tournament officials announced today the return of Cincinnati’s premier women’s professional sporting event, the Kroger Queen City Championship presented by P&G on the LPGA Tour, taking place May 11-17 at Maketewah Country Club in Cincinnati and celebrating its fifth anniversary in 2026. A field of 144 of the world’s best female professional golfers will compete for a share of the $2 million purse.

Get ready to upgrade your wardrobe game! In this lively episode of The Traveling Golf Diva Podcast, host Doris Muscarella chats with Louise Boffice, Founder and President of Skort Obsession LLC — the South Florida-based brand that’s redefining women’s skorts with style, comfort, and personality. Louise shares her “eureka moment” on the golf course that sparked the creation of Skort Obsession: spotting a colorful skort on a cyclist and realizing the potential for fun, fashionable alternatives to traditional golf attire. LISTEN

In this week's edition, the guys discuss Tiger Woods' press conference at Riviera, diving into the likelihood of a Masters appearance, where he stands with the U.S. Ryder Cup captaincy and if the proposed Tour schedule changes are going to be delayed. WATCH