At the show, Uneekor offered attendees an early look at two upcoming software developments within its platform. First, AIMY, a conversational, voice-activated AI assistant introduced as a new component of Uneekor’s AI Trainer, demonstrated how golfers can interact with swing data through guided analysis and coaching over time. Second, Global Online Tournaments, an upcoming competitive feature within GAME DAY, previewed how players will be able to compete in real time on a global scale. Both offerings are slated for release later this year.

MGI Gol is proud to announce a multi-year strategic partnership with the Golf Fitness Association of America (GFAA), naming MGI the category-exclusive electric golf caddy partner of the GFAA. Built on a shared commitment to health, performance, and the future of the game, the partnership positions walking as a cornerstone of modern golf. Together, MGI and the GFAA will advocate for active participation and innovation that empowers golfers of all ages and abilities to move more, play better, and stay in the game longer.

True Spec Golf, the premium brand-agnostic club fitting company, takes a closer look at the new Titleist Vokey SM11 wedges and what sets them apart, breaking down how cleaner contact, consistent spin, and a full range of grind options are designed to sharpen your short game. The True Spec fitters then take five different SM11 grinds out to the practice green to test real turf interaction and shot versatility.

Youth on Course – the nonprofit organization providing youth with access to life-changing opportunities through golf – is proud to announce the appointment of Nicole Knox, General Counsel of Breadcoin Foundation; Suzanne Norris, General Partner at Visible Ventures; and Ramesh Ragineni, Executive Vice President at Salesforce, to its 2026 Board of Directors.

The Middle Atlantic Section of the PGA of America (MAPGA) has announced their 13 Special Award Winners for 2025, headlined by MAPGA Golf Professional of the Year, Lynne Hunter and MAPGA Teacher & Coach of the Year, John Scott Rattan. The 2025 MAPGA Awards recipients will be honored on Sunday, March 15th, 2026, at the MAPGA Hall of Fame & Awards Banquet, at Lansdowne Resort & Spa, in Leesburg, Va. 

Unknown Golf, the modern tournament and event management platform built for today’s golf professionals, unveiled EventCentral, a breakthrough feature that eliminates the industry’s reliance on spreadsheets, email threads, and manual file sharing. EventCentral significantly reduces setup time while eliminating errors and miscommunication before the first tee shot is ever hit.

Caliber Golf is proud to announce Professional Hockey Star Ryan Leonard as an official Caliber Golf Brand Ambassador, marking the next chapter in a partnership built on performance, authenticity, and a shared passion for innovation. Leonard, widely recognized for his elite skill set, competitive edge, and commitment to excellence at the highest levels of hockey, has long been a believer in Caliber Golf’s unconventional approach to putting.

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker and Pierceson Coody. Twin brothers from Plano, Texas, Parker and Pierceson are third-generation professional golfers following in the footsteps of their grandfather and 1971 Masters champion, Charles Coody.

Women in the Golf Industry (WIGI) is hosting the first of 2026 WIGI-pedia webinars on February 11th, 4:30 – 5:30 pm (EDT), inviting all guests to “Three Men & a Perspective”. The panel features three distinguished male golf industry leaders: Derek Sprague, Former CEO of the PGA of America, Tom Addis III, a former PGA of America National Pres. and former CEO of the Southern California PGA, and John Glozek, Publisher of NY Golf Magazine and Pres. of the International Network of Golf (ING), flips the lens to hear their perspectives.

Circling Raven Golf Club improved by 15 places from last year’s ranking of America’s “Top 200 U.S. Resort Courses,” an annual compilation of the finest places to play in the U.S. that is published jointly by Golfweek and USA TODAY.

Tournament officials announced today the return of six past champions and several major champions in the latest early commitments for the 2026 Chubb Classic presented by SERVPRO, taking place Feb. 13-15 at Tiburón Golf Club in Naples, Fla. Stephen Ames (2024), Joe Durant (2018), Lee Janzen (2015), Scott Parel (2020), Kenny Perry (2012) and Kirk Triplett (2014) join Miguel Angel Jimenez (2019), defending champion Justin Leonard and five-time champion Bernhard Langer as past champions committed to the tournament.

Lansdowne Resort—located on 500 picturesque acres in Loudoun County, Virginia’s famed wine country—has unveiled its schedule of “Swing & Serve” Summer Camps for 2026. Each four-day camp, designed specifically for juniors aged 7 to 12, combines an expert instructional experience in both golf and tennis with other outdoor activities, including daily pool time. Camps, which begin on Monday, June 15, are open to both boys and girls, and run every week until August 10. 

There are few golf destinations in the U.S. as patriotic and family-friendly as Branson, an award-winning vacation sweet spot that is known for its lively entertainment theatres, scenic beauty, family-friendly attractions, and its 10 golf courses (with an 11th currently being constructed). Branson is ideally suited for families and proud Americans thanks to the array of vacation options and themed events to choose from. 

Twelve Troon-affiliated golf retail shops were recently named 2026 Platinum Award recipients by the Association of Golf Merchandisers (AGM), recognizing the Top 100 golf shops across the world. The AGM Platinum Awards are celebrated globally, spotlighting the top 100 golf retail outlets, including public, private, resort, and off-course locations, recognized for their superior skills and innovative approaches in the golf retail sector.

1️⃣ Shot Scope debuted three new products at the PGA Show. The launch of the all-new portable LM1 Launch Monitor, its first GPS Speaker, the LoopOne, and showcased ‘Shot Scope 6’, providing golfers with key statistics, scoring milestones, and a framework for lower scores.

2️⃣ Introducing GENIUS, the only regulation-size, regulation-weight smart golf ball that looks, feels and rolls like a premium, Tour-quality ball.  Its core contains a sophisticated sensor array that identifies the moment of impact, plus skid and roll of the ball, resulting in precise data that external devices cannot reliably detect. 

3️⃣ Signature Sports Group (SSG) announced the next phase of its growth as the company continues its evolution into an operator of owned media, content, and live experiences. As part of this next phase, SSG has appointed Eric Gibson as President to help lead and scale the company’s platform-led strategy.

4️⃣ Penfold Golf, one of Britain’s most storied golf brands, proudly announces the signing of professional golfer Matt Wallace as its newest brand ambassador for bags and accessories.

5️⃣ A record-setting MOI for a PING driver makes the new G440 K the company’s straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance. The G440 K driver joins the G440 family of drivers (MAX, SFT, LST), each custom fit and custom built to fit a variety of skill levels.