Wedge Guys is a PGA Professional-owned golf company built around a straightforward idea: make professional-quality golf grips and regripping supplies more accessible without asking golfers or golf businesses to compromise on choice. The company’s grip families are offered in Standard, Midsize and Oversize, with more than 30 color options across the lineup and consumer prices below $10 per grip. Wedge Guys products are structured to provide participating dealers with margins exceeding 35%, depending on model and program.

Today, golfers have access to more information than ever before. The web is full of putting tips, YouTube offers endless instruction, and AI can answer almost any question in seconds. SAM PuttLab, Science & Motion’s putting analysis and training system, provides that measurable foundation. By analyzing parameters such as putter face angle, stroke path, timing, and consistency, it helps coaches identify individual patterns that can be difficult to detect with the naked eye.

Zen Management Group, the operator behind a growing number of golf facilities across Florida, USA, has chosen Inrange to power three of its new venues: ZenSwings, ZenSprings and ZenOaks. All three will open with Inrange ball-tracking technology, with go-lives rolling out over the coming months. It also marks a change of technology supplier for the group to Inrange. Inrange already powers just under 100 driving ranges worldwide.

AVA Golf, the first platform designed to transform golfers’ performance data into personalized improvement plans, has incorporated a new feature that allows users to connect their AVA Golf accounts with compatible AI assistants, including Claude and ChatGPT. Golfers ask questions in their own words via text or voice about their rounds, practice sessions, performance trends, handicap history, bag composition and swing profiles to identify patterns in their games. Rather than navigating multiple data screens, they have the option to use an AI assistant.

Turtleson, based in Bristol, Tenn., will outfit attendees of the ING Fall Forum and will co-sponsor the 33rd Annual ING Media Awards at the 2027 PGA Show in Orlando. Since its founding in 2011, Turtleson has built a reputation for creating apparel that works across seasons and occasions without compromise. Turtleson’s approach centers on relaxed refinement: versatile, easy-to-wear pieces that deliver an effortlessly elevated look.

The suite follows the philosophy ORKAI™ has held since its first bag: the best bag is the one built for the person who carries it. Four ready-to-order golf bags lead the launch: The Walker and The Caddie stand bags at $1,250, and The Rider and The Tourer cart bags at $1,550, in the house colors of Estate Blue, Cognac and Ivory, shipping in February. The suite extends to hand-woven headcovers and golf accessories, The Voyager weekender and travel pieces, the Laptop Carry and business cases, and two new gifts: The 19th, a case fitted for a decanter, two glasses and three cigars, and its companion cigar case, The Turn.

SGLAB Inc. is addressing this gap with the global Kickstarter launch of G·GRIP Pro, introducing an intelligent golf club with embedded sensing technology that measures grip pressure and 3D club motion without external attachments. By integrating pressure and motion sensors directly into the grip, G·GRIP Pro brings grip pressure mapping, 3D club motion tracking, and AI-powered analysis together in the G·GRIP app. Golfers and coaches can review data after each swing, compare swings, and track changes over time—connecting what players feel with what the club actually measures.

The Golf Course Superintendents Association of America (GCSAA) has launched the Spray Technician Certificate, a new workforce development program designed to provide golf course management professionals with the knowledge and skills needed to safely, accurately and effectively apply pesticides and fertilizers. The program provides spray technicians, assistant superintendents and other developing professionals with foundational education in chemical behavior, environmental responsibility and golf course-specific best practices. GCSAA members can enroll in the program for $150.

The Big Swing Wedge combines an oversized head with 55 degrees of loft and added bounce to help beginners learn chipping and pitching. Its built-in training grip guides hand placement, while a flexible graphite shaft is designed to encourage rhythm and tempo. Both versions of the Big Swing Wedge are available for preorder at littlelinks.golf, currently priced at $59.99 for both the kids and adult models.

Premium high-tech golf apparel brand Galvin Green has today announced the signing of highly rated English golfer Eliot Baker, with the rising star set to wear the latest performance-driven golf clothing as he embarks on the next chapter of his career. Baker joins Team Galvin Green following a standout performance in the recent Walker Cup at Lahinch, where he played a key role in Great Britain & Ireland’s dramatic 13½-12½ victory over the United States.

A longstanding Invited Clubs’ tradition, the Chef and Mixologist of the Year competition brings together more than 400 talented culinary and beverage professionals from across the company’s nationwide portfolio of private clubs, giving members the opportunity to sample their creations and vote for their favorites. Invited Clubs’ annual event puts the decision directly in the hands of its members — the very people who experience the company’s culinary and beverage offerings throughout the year. Chef Mark Samson brings more than 15 years of experience across fine dining, high-end catering, innovative restaurants and private clubs.

Rees Jones, American Society of Golf Course Architects (ASGCA) Fellow and founder of Rees Jones, Inc., has been named the inaugural recipient of the ASGCA Foundation’s Lifetime Achievement Award. A past president of the ASGCA and one of the profession’s most respected architects, Jones has been an active and dedicated member of the society for decades. Since founding Rees Jones, Inc. in 1974, Jones has designed or renovated more than 300 golf courses throughout his career.

The Senior PGA Professional Championship heads west this week to Superstition Mountain Golf & Country Club in Gold Canyon, Arizona, where a 264-player field of PGA of America Golf Professionals age 50 and older will compete Thursday through Sunday, Oct. 22-25, on the Lost Gold and Prospector Courses. The top 35 finishers in the four-day, 72-hole Championship will earn a spot in the field as members of the Corebridge Financial Team in the 2027 Senior PGA Championship, scheduled for April 15-18 at The Concession Golf Club in Bradenton, Florida.

BYU and Eastern Michigan opened with team scores of 4-over to share the first-round lead on the Ocean Course at Hōkūala. Appalachian State sophomore Zoe Duval finished at 3-under to share the individual lead. Sacramento State, which won the Rainbow Wahine Invitational in 2013, 2016 and 2019, was led by freshman Emilia Schneider. She carded five birdies to also finish at 3-under and share the individual lead.

Troon®, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage White Plains Golf Club, a daily-fee course in Pageland, South Carolina. Indigo Sports, a Troon company, will oversee golf operations, agronomy, food and beverage, as well as sales and marketing. Located approximately 40 miles southeast of Charlotte, White Plains Golf Club features an 18-hole, par-72 championship course designed by Eddie Riccoboni.

At Hensol Golf Academy in the United Kingdom, the combination of TrackMan Range and Power Tee automated teeing systems has helped create a premium practice environment while driving significant increases in range usage and customer engagement. Comparing October–December 2024, before Power Tee, with October–December 2025, after Power Tee, the academy recorded substantial increases across every tracked metric.

PGA Professional Roger Gunn from Golf Development Complex walks through the reason why the ball hooks and how you can correct it. WATCH

In this video, Steve Barney from Keiser University College of Golf explains how swing weight measures the balance of a golf club in relation to the weight of the clubhead. WATCH

Five years ago, Ian Gilligan borrowed his dad’s driver shaft because it had a JumboMax grip on it. He loved it, put JumboMax grips on all his clubs — and won the first tournament he played with them. He never went back. WATCH

Augie Pizá of Pizá Golf walks the build at Jupiter Country Club, showing how each shaping decision affects how the course will play and feel. The short video is a behind-the-scenes look at how an architect’s vision comes to life on the ground. WATCH