L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today introduced DF3i, the latest addition to its revolutionary lineup of putters. Milled from 6061 aircraft aluminum and bonded to a fly-milled, stainless-steel insert, DF3i is ideal for golfers who love the form of the DF3 but prefer more responsive feedback at impact. DF3i delivers faster ball speeds without sacrificing the Lie Angle Balance performance the brand is known for.

Callaway Tour Fitting, a premium, coach-led club fitting experience developed by Five Iron Golf in partnership with Callaway Golf, is now offering golfers fitting access to Callaway’s all-new Quantum equipment line, with complimentary custom fitting included on same-day Callaway equipment purchases of $250 or more at participating locations. Each session is led by expert golf coaches who guide players through a data-driven evaluation of their swing, equipment needs, and long-term development—creating a more informed, pressure-free approach to equipment selection. The Quantum launch marks the first full-line equipment rollout delivered through the platform.

As the 2026 PGA TOUR Champions season gets underway this week at the Mitsubishi Electric Championship in Hawaii, Tour Edge enters with a familiar group of veteran professionals continuing to trust Exotics equipment in tournament play. Tour Edge recently announced a multi-year contract extension with longtime staff player Bernhard Langer, who remains one of the most accomplished players in professional golf history and a cornerstone of the Tour Edge brand.

The Association of Golf Merchandisers (AGM) is thrilled to unveil the 2026 recipients of the Best of the Best award, presented during this year’s AGM Platinum Awards ceremony. This elite recognition is reserved for the top ten golf retail operations that exemplify innovation, creativity, and excellence in golf merchandising. Each year, the AGM Platinum Awards honor the top 100 golf shops across public, private, resort, and off-course categories, acknowledging exceptional achievements in visual merchandising, customer experience, operational success, promotional strategy, and social engagement. 

New England dot Golf, a digital golf newsletter and website that has been delivering in-depth coverage of all-things-golf since 2016, is pleased to announce that acclaimed golf and travel writer Larry Hall has joined its team of writers. Larry Hall, based in Jacksonville, Florida, has written for scores of golf publications over a 10-year career, including Golf Heritage Society, Budget Golf Trips, and Historical Writers of America. He is a member of the Golf Heritage Society, the Golf Writers Association of America, the International Network of Golf, and the Golf Travel Writers of America.

The Club Management Association of America (CMAA) announces the 56 newest club management professionals to attain the designation of Certified Club Manager (CCM). This diverse group of individuals represents professionals working in the US, Canada, Australia, and New Zealand. First established in 1965, the CCM designation is the hallmark of professionalism in club management. It is a valuable, internationally recognized, and widely respected mark of an individual’s commitment to professional development and the club industry.

Tharanco Lifestyles, an innovator in technical active apparel, today announces its 2025 Salesperson of the Year awards: Jacob Longoria for Dunning, Chrissy Nield for GN Collection, and Tourney. Nield and Longoria, both multi-year Sales awards recipients, were honored during the company’s Fall 2026 sales meeting. Tharanco Lifestyles offers a range of good, better, and best technical brands to the golf market through Tourney, GN Collection, and Dunning.