Audubon International – the environmentally focused non-profit organization offering members numerous certifications and conservation initiatives to protect the areas where we all live, work, and play – announces that effective immediately, Ken Benoit, a longtime member of the Golf Course Superintendents Association of America (GCSAA), will serve as interim CEO. Benoit was named to the position after serving as director of Audubon International’s Signature Sanctuary Certification Program since August 2025.

Full Swing, the industry leader in pioneering sports technology, announces that Kihei Akina, standout freshman for Brigham Young University (BYU), has joined Full Swing as a player ambassador, strengthening the brand’s commitment to rising golf talent and next-generation performance innovation. Since arriving at BYU, Akina has emerged as one of the nation’s most impressive players. During the 2025-26 season, he has posted a team-leading 68.95 scoring average through 13 events and 40 rounds, recording two individual wins, seven top-5 finishes and 10 top-10s, while shooting a career-low 63 during competition.

Greenlight Advisors announced today the expansion of its Regional Golf Advisor Network to support the continued growth of the 2026 U.S. Golf Study™ and the national expansion of its GolfClubBenchmarks.com Performance Intelligence Platform. As participation continues to grow across Municipal, Public Daily Fee, Resort, and Golf Management organizations, Greenlight Advisors is seeking experienced golf industry professionals to help support regional relationship development, study participation, and member success efforts across key U.S. markets.

Motocaddy, the world’s leading electric caddy brand, announced today that all five players from Grand Canyon University, including the individual winner Nixon Lauritzen, used its electric caddies en route to victory at the Golfweek Men’s National Golf Invitational (NGI) over the weekend. Motocaddy’s sponsorship of the NGI offered participants the unique opportunity to experience an electric caddy, with 40% of players using an electric caddy to play without the strain of carrying a golf bag over the three days. In the women’s event, 70% of the field used an electric caddy.

Europe’s #1 golf bag and push cart brand BIG MAX is delighted to have three of its standout products recognized in Golf Monthly’s prestigious Editors’ Choice Awards, with the Blade Trio push cart, AQUA IPX Tour cart bag and the Aqua Eight H stand bag (U.K. only) all earning top honors. One of the game’s leading golf publications, the Golf Monthly Editors’ Choice Awards celebrate products that deliver exceptional performance, innovation and value for golfers. The BIG MAX products were selected following extensive testing by Golf Monthly’s expert equipment team, highlighting BIG MAX’s continued commitment to functional design and premium quality.

TRGT, the rapidly growing performance nutrition brand founded by PGA Tour professional Vince Whaley, has officially partnered with RepSpark to accelerate its B2B wholesale expansion. By joining the No. 1 B2B eCommerce platform in the golf and active-lifestyle industries, TRGT aims to build meaningful relationships and accelerate its traction with the right retail partners.

Concert Golf Partners has added a third private club in the Lone Star State to its nationwide portfolio with the addition of Pebble Creek Country Club near Texas A&M University in College Station. Concert Golf was selected by owner Triumph Golf as Pebble Creek’s new successor, reflecting Concert’s strong reputation in the private club industry for its longstanding commitment to exceptional member experiences and consistent reinvestment across its portfolio of 40+ upscale clubs nationwide.

The Westin Rancho Mirage Golf Resort & Spa in Rancho Mirage, Calif. recently welcomed Aaron Garcia as the Pete Dye Resort Course’s new golf course superintendent. Garcia will oversee the agronomy operations of the resort’s 18-hole Pete Dye-designed course, practice facilities and clubhouse landscape maintenance. Garcia is an accomplished superintendent with more than 12 years of experience and a proven track record of delivering high-quality playing conditions through strong agronomic expertise, disciplined operational management and a commitment to environmental stewardship.

Old Westbury Golf & Country Club has unveiled the total renovation of its 27-hole golf course, a major capital project designed to elevate playability, modernize infrastructure, and preserve the character of one of Long Island’s most distinctive private club golf experiences. The project, led by golf course architect Brian Silva, included the reconstruction of 28 greens to USGA specifications, the rebuilding of all tees, the modernization of bunkers with the installation of the Better Billy Bunker system, new irrigation and pump station, and targeted architectural refinements to the Woods, Bluegrass, and Overlook nines.

1️⃣ Tour Edge Golf introduces the all-new Exotics Mini Driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game. The Exotics Mini combines a titanium face with a stainless-steel body to balance ball speed with stability and control, creating a versatile option at the top end of the bag.

2️⃣ Duca del Cosma has been acquired by Howsam Capital, following a sale by Chairman Frank van Wezel. The founder and chairman of Staysure Insurance, Ryan Howsam is one of the UK’s leading entrepreneurs. He is also a significant figure in golf business as the majority shareholder and chairman of the Staysure Legends Tour

3️⃣ The PGA of America has named Jason Soucy as Championship Director for the 2028 PGA Championship, which will be played May 18-21 at The Olympic Club (Lake Course) in San Francisco, California. This appointment marks Soucy’s second stint as a championship director for the PGA Championship.

4️⃣ Srixon is making it easier for every player to find their ball and stock up on it. From May 21 through June 21, golfers can take advantage of a Buy 2, Get 1 Free offer across the entire lineup of Srixon golf balls, reinforcing one simple truth: “It’s Good When It’s Srixon.”

5️⃣ Bridgestone Golf launched its new limited-edition capsule entitled “Walk It In.” The nostalgic collection, which comes in packaging reminiscent of an old VHS tape from the year 2000 when Tiger Woods captured the “Tiger Slam,” is decorated with a profile of Tiger’s famous “walk it in” moment during the decisive playoff that he won in dramatic fashion.