SRIXON® introduces its second generation ZXi Irons, the next evolution of the company's pursuit of feel. Developed through advancements in forging technology, AI-assisted design, and tour-driven shaping, the new lineup delivers enhanced feel, stability, speed, forgiveness, and consistency while preserving the performance characteristics that have become synonymous with Srixon Irons. The family includes four models: ZXi7 Players Irons, ZXi5 Players Performance Irons, the all-new ZXi5+ Players Distance Irons, and ZXiU Utility Irons.

Sun Mountain Sports has introduced the TQR Waxed Canvas Stand Bag, a carry bag that combines a traditional waxed-canvas exterior with the organization and carrying features of a modern stand bag.

TQR stands for Trust, Quality and Reliability, a standard that has been part of Sun Mountain’s product philosophy since the company was founded in 1981. Waxed canvas was also used for Sun Mountain’s limited-edition Hometown USA Stand Bag, released earlier this year to commemorate the 250th anniversary of American independence.

ellesse, an Italian sportswear brand blending performance, tailoring, and retro-inspired design, is available to order on RepSpark, the golf industry's leading B2B wholesale eCommerce platform. As part of the Catapult Brand Group portfolio, ellesse on RepSpark gives retailers a streamlined, digital-first way to discover and order its collection.

B. Draddy and Zero Restriction today revealed the Official Uniforms the U.S. Solheim Cup Team will wear at the 2026 Solheim Cup, September 7–13 at Bernardus Golf in Cromvoirt, Netherlands. The reveal follows the brands’ November 2025 announcement naming B. Draddy and Zero Restriction the Official Uniform Suppliers of the U.S. Solheim Cup Team for the 2026 and 2028 competitions.

The Omega European Masters champion secured a historic third title at Crans-sur-Sierre Golf Club wearing Softspikes Pulsar spikes, completing a remarkable final-round comeback before prevailing in a four-hole playoff. Starting Sunday six shots off the lead, the champion produced a sensational eight-under-par 62 to set the clubhouse target at 18 under.

Fall College Golf Line-Up Begins This Week with the Folds of Honor Collegiate, Airing Live through Wednesday on Golf Channel. Golf Channel’s Collegiate Coverage Has Reached Nearly 6 Million Viewers in 2026, Up Nearly 10% vs. Last Year. St Andrews Links Collegiate and East Lake Cup Stand Out as Golf Channel’s Owned and Operated Premiere Events. Golf Channel is the Home of College Golf, with 11 Events and More Than 200 Hours of Tournament and Studio Coverage in 2026

JumboMax Golf Grips, the industry leader in golf grip innovation, released its updated JumboMax Grip Fitting App with a new weight fitting feature to take the guesswork out of grip fitting. The JumboMax Grip Fitting App, available online and on iOS devices, allows golfers to choose the best grip for their game based on size, shape and now weight.

The partnership brings together two organizations committed to making golf more accessible, engaging, and rewarding for golfers of all skill levels. Through the collaboration, Women’s Golf Day and Shot Scope will highlight the role technology can play in helping women better understand their games, build confidence, and enjoy their time on the course.

“Golf Inc. has always focused on providing owners and operators with the ideas, information and perspectives that can help them build stronger golf businesses. Our partnership with Greenlight Advisors and GolfClubBenchmarks.com gives the industry another valuable resource for understanding performance, identifying best practices and making better-informed business decisions. We encourage golf owners and operators to participate in the 2026 U.S. Golf Study and help expand the intelligence available to the entire industry.”

Play Golf Myrtle Beach (PGMB)  –  the premier content platform and definitive resource for The Golf Capital of the World®  – is excited to announce that Michael Fincham from New Bern, N.C. is the official World Amateur golf champion. Fincham defeated 60 other golfers in the Flight Winners Playoff of the 2026 Play Golf Myrtle Beach World Amateur Championship, played Friday at Grande Dunes Resort Course in Myrtle Beach, S.C.

Royal Poinciana Golf Club, a private club located in Naples, Fla., today announced PGA of America Golf Professional Danny Butts as the new Director of Golf. ExecuSearch, powered by the PGA of America, a premium executive placement service for the golf industry, assisted with the search and placement.  

Trained in England, Michell has been a resident of the island for several years and is ideally aligned with Apes Hill philosophically.  The property’s commitment to wellbeing for its members and guests has always been inspired by the world around it – fresh air, pristine spaces, wholesome food and a lighter, more considered way of living. Michell shares that wisdom. Her cooking is rooted in seasonality, sustainability and a deep appreciation for ingredients grown and sourced close to home – an ethos she has brought to life in Barbados through Local & Co, the farm-to-table restaurant she co-founded after making the island home.

Pinehurst Resort announces today that Pinehurst No. 11 will debut on March 29, 2027, marking another milestone in the longtime relationship between Bill Coore, Ben Crenshaw and the Cradle of American Golf. Guests can begin making reservations and inquiring about tee times on No. 11 today.

Staples Golf Design has recently completed renovations at two historic golf courses in the Northeast, Arcola Country Club in Paramus, New Jersey, and Garden City Country Club in Garden City, New York, taking Staples Golf to a new region of the country while bringing renewed life to these Golden Age classics.

Oakcreek Country Club, home of Combine Golf’s Sedona Golf School, has been recognized by USA TODAY 10Best as one of the Top 10 Public Golf Courses in the United States, further establishing Sedona as one of the country’s most distinctive golf destinations.

PGA Professional Sergio Sarmiento from Black Gold GC teaches a fun way to simplify your wedge distances. PGA Professional Sergio Sarmiento from Black Gold GC teaches a fun way to simplify your wedge distances. WATCH

Returning to the College of Golf as an instructor, Patrick will teach Business of Golf and Club Management both online and on campus. He explains why he considers business education an essential foundation for anyone pursuing a career in the golf industry, whether their goals include golf instruction, course management, or working at a private, public, or resort facility. WATCH