APPAREL

Puma Golf Unveils 30904 Collection to Celebrate First Major of the Season

PUMA GOLF today introduces the new 30904 Collection, an apparel, headwear and footwear capsule honoring the first major golf tournament of the season. The collection features items for both men and women in a stunning Luso Green and signature Puma Warm White with nods to the most storied venue in golf—such as the first major of the year’s iconic zip code and Georgia peaches—subtly positioned throughout. After learning that less than one percent of people win the lottery to experience the first major of the year in person, PUMA Golf was inspired to bring the “Aw Man Corner” to life. Paying homage to the second-best seat of the week, the 30904 Collection celebrates everything that the “aw man corner” is about, capturing the energy of watch parties everywhere—from living rooms to local courses.

In addition to the 30904 Collection, PUMA Golf is also releasing a video series on all its social platforms celebrating the 10th anniversary of PUMA Golf ambassador Danny Willett’s monumental major victory.

Galvin Green Launches Advisory Board Initiative

 Premium high-tech golf apparel brand Galvin Green has launched the Advisory Board initiative involving 13 key retail partners from across the UK & Ireland, Europe, the U.S. and Canada.

The new initiative is designed to combine the voices of the brand’s top retail venues across markets worldwide to help the Swedish apparel brand gain a more complete understanding of consumer needs and shape future golf apparel collections using feedback from its leading retail partners.

 

WOMEN’S GOLF

TMRW Sports Announces Alexis Ohanian Leading WTGL Team Ownership Group With Los Angeles Golf Club

TMRW Sports announced Alexis Ohanian with Los Angeles Golf Club as the second team ownership group for WTGL, the upcoming women’s team golf platform featuring global stars from the LPGA Tour. Ohanian and his wife, Serena Williams, have been avid supporters of women’s sports, including Ohanian backing a portfolio of sports teams and events, and are owners of LAGC, which won the 2026 season of TGL presented by SoFi. Preparing for a launch later this year, WTGL will feature a season of fast-paced team match play at SoFi Center in Palm Beach Gardens, Fla. 

Golf Elevated Consulting Named Official Career Services Provider for the LPGA

LPGA Professionals today announced a strategic partnership with Golf Elevated Consulting to power the organization’s Job Board and provide personalized career coaching services. This collaboration offers LPGA members exclusive access to industry-wide job postings, professional development tools, and individualized guidance to navigate career advancement. By combining the LPGA’s global network with Golf Elevated’s career expertise, the initiative will create the tools needed by professionals to chart their career course, secure leadership roles and ensure long-term success in the industry.

International Women’s Golf Day Week Is Just 60 Days Away 

With just 60 days remaining until the start of International Women’s Golf Day Week, organizers are calling on golf courses, clubs, and facilities around the world to secure their place in one of the fastest-growing global movements in sport. Women’s Golf Day (WGD) is a weeklong celebration that unites women and girls of all ages and skill levels through golf, community, and empowerment. Spanning hundreds of locations across more than 80 countries, WGD has become a powerful platform for growing the game while creating meaningful connections both on and off the course.

BUSINESS

NGCOA Honors Four Golf Industry Advocates with 2026 Champion Award

The National Golf Course Owners Association (NGCOA) is honored to recognize the recipients of its 2026 NGCOA Champion Award. Each year, the association recognizes the most outstanding members of the past year, as well as the individuals and organizations that have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business.  The NGCOA Champion Award recognizes individuals or organizations that have successfully advocated for a group of owners, whether locally, regionally, nationally, or internationally, and have achieved notable victories for our members and the industry.

The Stage Is Set: First International Indoor Golf Trade Show and Conference

The indoor golf industry is preparing for a landmark moment as the First International Indoor Golf Trade Show and Conference debuts at the iconic Bellagio Resort & Casino in Las Vegas, Nevada. This history-making event will bring together industry leaders, innovators, and entrepreneurs from around the world for three days of education, networking, and business development. With indoor golf experiencing rapid global growth, this inaugural conference is designed to serve as the premier destination for professionals looking to build, scale, or enhance their indoor golf businesses.

Opus Organization Announces Strategic Collaboration with the National Association of Black Golf Merchandisers to Advance Black-Owned Businesses in the Golf Industry

Opus Organization, a national network dedicated to connecting and advancing Black business owners and the National Association of Black Golf Merchandisers announced a strategic collaboration to launch a first-of-its-kind initiative focused on accelerating the growth and visibility of Black entrepreneurs within the $102 Billion golf industry. This collaboration was facilitated by Jim Beatty Golf Ventures LLC.

This collaboration will introduce The Black Golf Business Collective, a dynamic platform designed to provide Black golf merchandisers and entrepreneurs with access to real-world business insights, peer networks, and strategic resources. 

COURSES

La Réserve Golf Links in Mauritius surges into Top 30 International Courses

La Réserve Golf Links, the flagship course of Heritage Resorts & Golf in Mauritius, has ranked 28th in Golfweek’s Best Top 100 International Courses (outside the US) for 2026.

Recognising the finest golf courses beyond the United States, these prestigious rankings place the Mauritian course ahead of renowned venues in traditional golfing heartlands, firmly cementing its status as the premier golf destination across Africa as well as the Indian Ocean, and a true must-play for discerning golfers worldwide.

 

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