PUTTING TECH

Platform Golf Installation at Sky Sports Studio To Enhance Tour Coverage

PLATFORM Golf, a market leader in immersive golf technology, has installed their TrueSlope™ system, a full-swing and putting platform, inside the Sky Sports studio in Isleworth, marking a significant step forward in how golf is analysed and presented across broadcast coverage. The platform made its on-air debut during Sky Sports’ Masters Breakfast coverage from Augusta National. Following this successful first deployment, the installation is set to play a key role in Sky Sports’ ongoing coverage of both the DP World Tour and PGA Tour. The full-swing TrueSlope™ configuration allows presenters and analysts to replicate uneven lies, stance challenges, and real-world course conditions, delivering deeper storytelling and more technically rich analysis during live broadcasts.

SAM PuttStudio Elite – Where Vision Meets Precision

The SAM PuttStudio Elite Edition combines premium technology with a modern coaching philosophy to create the ultimate learning environment for putting performance. The all-in-one solution features a central tower that houses all the required technology.

By integrating augmented reality projection, high-precision ball tracking, and a statically tilted putting surface, it transforms a simple indoor green into a fully interactive putting performance studio – delivering tour-level feedback, stronger player engagement, and measurable results at a highly attractive investment level.

Importantly, most of the benefits described below apply not only to the SAM PuttStudio Elite Edition – with its inclined green and optional dual-plane setup – but also to customized SAM PuttStudio installations using an existing flat green or a movable putting platform.


COURSES

2026 PGA Professional Championship Begins Sunday at Bandon Dunes Golf Resort

The 2026 PGA Professional Championship presented by Club Car, Corebridge Financial and Rolex will be played at the iconic Bandon Dunes Golf Resort along Oregon’s stunning coastline April 26-29. The 58th PGA Professional Championship is set to deliver a standout chapter in the event’s nearly 60-year history, as the national championship for PGA of America Golf Professionals will be contested on the Bandon Dunes and Pacific Dunes courses for the first time.

Tyler Collet Returns to Defend PGA Professional Championship Title at Bandon Dunes Golf Club with New Apparel Sponsor, MESSY TEDDY

Tyler Collet, PGA Assistant Professional at John’s Island Club in Vero Beach, Florida, will return to competition next week at Bandon Dunes Golf Resort, where he will look to defend his title at the PGA Professional Championship. Collet enters the week as the reigning champion, following a historic performance during the 2025 PGA Professional Championship at PGA Golf Club with a final score of 15-under par, beating Houston’s Jesse Droemer by 10 shots to claim the Walter Hagen Cup. It’s the largest margin of victory for a Champion since Matt Dobyns in 2012, who won by eight strokes.

Cincinnati Recreation Commission Golf Courses Launch “Better Golf in Progress” Improvement Initiative Across Six Facilities

A major reinvestment in public golf is underway across the six Cincinnati Recreation Commission (CRC) golf facilities as part of a new initiative focused on enhancing course conditions, operational efficiencies, and the overall guest experience. The capital improvements at the six CRC courses are being self-funded by each golf course, with no tax dollars or outside donations used to fund the projects. The Cincinnati Recreation Commission golf courses are managed by Indigo Golf, a Troon Company. The multi-million investment into the golf courses is part of the CRC’s “Better Golf in Progress” campaign which will take place over the next three-plus years.

Champions Retreat Golf Club Reimagines the Club Experience with Multi-Million-Dollar Transformation

Champions Retreat Golf Club—the only property in the world featuring individually designed courses by Jack Nicklaus, Arnold Palmer, and Gary Player—has completed the first phase of a multi-million-dollar campus transformation. Phase One delivers reimagined dining, social, and hospitality spaces. including three newly conceived venues within the Grille House. Phase Two golf course and practice facility upgrades are underway and targeted for completion this fall.

 

2026 Marilynn Smith Scholarship Fundraising Underway

The Marilynn Smith Scholarship Events, presented by Golf It Forward®, tee off April 26-27, 2026, at the Westin Kierland Golf Club in Scottdale, AZ, a Troon managed facility. The events, bearing LPGA co-founder Marilynn Smith’s name, include: the Sunday Tea and the Scholarship Pro-Am. This year’s tournament honorees are Beth Daniel and Meg Mallon, both members of the World Golf Hall of Fame.


BUSINESS

New Vision for Wholesale: EssilorLuxottica Partners with RepSpark to Accelerate its B2B Goals Across Global Eyewear Brands

EssilorLuxottica, the global leader in the design, manufacturing, and distribution of ophthalmic lenses, frames, and sunglasses, has selected RepSpark as its B2B wholesale ecommerce platform. Through this partnership, EssilorLuxottica will integrate RepSpark’s digital toolkit to improve its wholesale operations and provide its vast network of retail partners with a more seamless, data-driven, and immersive online ordering experience for its iconic portfolio of eyewear brands.

DrinkTanks Presents The Americana Collection

DrinkTanks®, a premier provider of high-quality insulated drinkware and barware, is pleased to announce the launch of its newly crafted Americana Collection, inspired by Nation’s 250th birthday. Patriotic options are available in bold red, white, and blue colors. To offer variety, customers can choose from three distinctive Americana logo designs. Each logo embodies a distinct aspect of American culture, from classic flag motifs to modern interpretations of national pride. Customers can choose a design that resonates with them personally or matches an event theme, such as Independence Day celebrations, parades, or sports gatherings. These selections not only offer style but also help express individuality and a sense of community through shared symbols.

 

 

📈 TRENDING

1️⃣ B. Draddy unveiled its all-new B. Draddy Camper, a purpose-built mobile experience for member-guest tournaments, club outings, and special events. The B. Draddy Camper transforms the traditional event setup into a dynamic social hub.

2️⃣ Troon Partners Network announced Celebrity Greens, a national leader in PGA-caliber custom putting greens, premium artificial grass lawns, tee lines, driving ranges, target greens and other performance turf systems, as the Company’s newest Preferred Partner. 

3️⃣ Original Penguin announced the addition of Kristoffer Reitan to its global golf roster. Reitan, a dynamic two-time DP World Tour winner and one of Norway’s brightest professional golfers, underscores Original Penguin’s expanding commitment to the game of golf around the world.

4️⃣ Wilson Golf has launched its Play Original brand campaign in Times Square, New York, taking centre stage in one of the most iconic destinations in the world.

5️⃣ PUMA GOLF introduced the new 30904 Collection, an apparel, headwear and footwear capsule honoring the first major golf tournament of the season. The collection features items for both men and women in a stunning Luso Green and signature Puma Warm White with nods to the most storied venue in golf.

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