Trace Golf Performance has installed a Zen Swing Stage at its new premises in Oslo, bringing Zen’s Active Terrain Technology into a coaching environment designed to understand how technique, biomechanics, equipment and playing conditions combine to influence golfer performance. Located at Skullerud Park, the near-900-square-metre centre represents the culmination of an eight-year vision. The facility includes six simulator bays, a specialist golf gym, custom-fitting and club-building facilities, and dedicated areas for coaching and player analysis.

Future Champions Golf (FCG), one of the world’s leading junior golf tournament organizations, is excited to announce a new international partnership with the Costa Rica Golf Federation (Federación de Golf de Costa Rica), establishing a four-event qualifying series for the prestigious 2027 FCG Callaway World Junior Golf Championship. The new series will take place from January through April 2027, giving junior golfers throughout Costa Rica the opportunity to compete for coveted invitations to one of the world’s premier international junior golf championships.

BirdiLens combines Display Glasses, a golf app, a launch monitor, a smartwatch, and AI-powered tools into one connected golf ecosystem designed to follow the player from practice to the course. And some of its newest features show just how far that ecosystem can go. The current simulation experience runs through the BirdiLens app and Launch Monitor, with even more immersive experiences planned as future BirdiLens Display Glasses introduce full-color display technology.

As more clubs look to technology to answer questions traditionally debated in the clubhouse or committee room, the question is: what’s the best tech for embracing that future? The insights provide data to help answer unknowns around pace of play, course utilization, and who’s playing when and where, which all ultimately improve the member/guest experience and club operations. Technology helps. But does more sophisticated tech always produce better results? Absolutely not.

The Brigham Young University Cougars left no doubt on Kaua‘i, capturing the 30th Rainbow Wahine Invitational with an eight-shot victory on the Ocean Course at Hōkūala. BYU finished at 6-under-par 858, becoming the only team in the 14-team field to finish under par en route to securing their second Rainbow Wahine Invitational championship (2015, ’26).

Enrique Dimayuga was the next man up when he got the call to join the Advocates Professional Golf Association (APGA) Tour’s exclusive 21-player field this week at the Billy Horschel Invitational Presented by Cisco. The APGA Tour rookie made the most of an offer he couldn’t refuse. The Filipino golfer who was raised in London captured his first professional tournament title with a 36-hole score of 9-under-par 135 (68-67) and a three-stroke victory Wednesday at the Evermore Resort’s Grand Cypress Course.

1️⃣ SuperStroke, the No. 1 Putter Grip in golf, announces its special-edition “Day of the Dead” Halloween putter grips and putter headcovers featuring vibrantly colored Sugar Skulls and floral designs.

2️⃣ Bettinardi Golf and Old Rip Van Winkle Distillery have joined forces to create a collaboration rooted in two distinctly American traditions: golf and bourbon.

3️⃣ Uneekor and GSPro launched a new built-in membership that brings GSPro and Uneekor’s AI-powered game improvement tools together starting at $299.

4️⃣ Shot Scope announces the LM1 Launch Monitor has recorded over 1 million shots every month since hitting the market.

5️⃣ Troon and Full Swing announced a strategic multi-year partnership, with Full Swing becoming Troon’s Official Launch Monitor Partner and KIT launch monitors being deployed at select Troon-affiliated properties.