Imperial, a CPC company, a market leader in the design, marketing, manufacturing, and distribution of headwear and apparel, has appointed Jane Smith as Vice President of Marketing. Smith brings more than 25 years of global marketing leadership across digital transformation, omni-channel strategy, and brand growth. She joins Imperial from Wolverine Worldwide. In her role at Wolverine Worldwide, Smith managed a $35M+ media budget, oversaw lifecycle marketing and consumer journey optimization, and partnered closely with executive leadership to drive long-term growth

Dominant in 17 countries across Europe, AM GOLF has launched in the U.S. and Canada as the first, new and only one-stop, all-inclusive app for golfers, and affordable, robust management software for golf courses and clubs, and other golf businesses. Each product is surgically designed to effortlessly manage all aspects of professional and personal golf lives.

Wittek Golf Supply, the world’s leading manufacturer and distributor of range equipment and golf course supplies, is proud to announce a historic milestone: its 80th Anniversary. To kick off this celebratory year, the company has released its highly anticipated 2026 Product Catalog and invites industry professionals to explore the future of golf facility management at the 2026 PGA Show, Booth #2843.

smbGOLF, a golf-industry consultancy focused on data, discovery, and digital clarity, today announced the launch of the Golf Course Truth System, a new, structured approach designed to help golf courses ensure their business is accurately understood by golfers, Google, and AI-driven discovery platforms. The Golf Course Truth System addresses this challenge by combining discovery management, website structure, and ongoing operational execution into a single, practical system built specifically for golf courses.

GT Golf Supply (“GT”), a leading national distributor of golf accessories and facility supplies, announced today the acquisition of Jack Jolly & Son, Inc. (“Jack Jolly”), a historic regional distributor based in Cinnaminson, New Jersey. The transaction strengthens GT’s presence in the Northeast and creates a dedicated distribution hub that complements the company’s existing business. GT will continue operating from the Cinnaminson, NJ, facility, ensuring that customers in the region continue to receive next-day delivery of essential items.

Debuting as a fully integrated “show within a show,” Racquet Sports at the PGA Show reflects the rapid evolution of club and facility models, where golf, pickleball, tennis and padel increasingly coexist to attract new audiences, boost utilization and drive year-round revenue. At the 2026 PGA Show, Racquet Sports at the PGA Show expands to its largest footprint to date, featuring more than 60 exhibiting brands, two active pickleball courts, a full padel court and live demos, coaching clinics and athlete-led sessions running throughout the week. Reflecting the continued growth of racquet sports at golf facilities, the Racquet Sports Stage delivers complimentary business content focused on pickleball, tennis and multi-sport programming. Sessions explore facility design, community engagement, staffing and revenue strategies, with presentations from leading racquet industry organizations and brands.

Proponent Group’s continuing-education agenda and speaker lineup at the PGA Show has been shared with its nearly 500 member golf coaches, to whet their interest for live presentations of cutting-edge information on best practices in the instruction space. Proponent Group members who are also PGA or LPGA members can earn continuing education credits for attending. Agenda and details are listed here.

LATFORM Golf will return to the PGA Show in January 2026, showcasing its award-winning TrueSlope™, TrueBreak™ and TruePR™ technologies following a standout debut at the 2025 event. PLATFORM Golf will demonstrate its Singularity for Simulated Golf (SSG) solution, a powerful integration and data aggregation solution bridging the gap between putting, full swing and golf performance technologies within a single environment. Fully integrated with Science & Motion technology, PLATFORM Golf will also be presenting at the show with other partners such as TruGolf.

Clarity.Golf Inc., a Waterville, Ohio-based indoor golf simulator design, integration, and support company, today issued a leadership update as it prepares for a major year of expansion and industry-facing announcements. More news will follow beginning next week. Visit Clarity.Golf at the PGA Show Booth ETC-5 in the front end of the indoor range.

AyrSupport will officially debut its patented inflatable club protection system, a first-of-its-kind innovation designed to reduce the risk of golf club damage during travel. The company’s booth will showcase the full AyrSupport system along with live product demos and media opportunities throughout the week. Attendees can participate in live demos and see exactly how AyrSupport helps prevent club damage.

Reach Golfers, the connected golf ecosystem for courses, players, and brands, will be in Orlando throughout PGA Show Week 2026, showcasing a modern GPS and course operations platform designed to improve the golfer experience while driving measurable financial outcomes for golf facilities. Reach Golfers is built for modern golf operations, helping courses do more with every round, every cart, and every tee time. 

Harlestons is proud to announce its participation in the 2026 PGA Show, where the brand will debut and exhibit its highly anticipated Fall 2026 collection. The Show will serve as a key moment for Harlestons to connect with retail partners and industry leaders while unveiling a seasonal direction that reflects the brand’s continued evolution within premium men’s golf and lifestyle apparel. Harlestons will be debuting and exhibiting its Fall 2026 collection at their booth, #7273, throughout the duration of the week. 

Golfers looking to sharpen their skills while enjoying a premier vacation experience now have two compelling reasons to visit the Marriott Golf Academy at Grande Vista. Take the traditional golf school experience and make it a true getaway. For a limited time, book a 2- or 3-Day Golf School at Marriott Golf Academy in Orlando and enjoy complimentary lodging at Marriott’s Grande Vista Resort.

With 59club USA’s third annual Service Excellence Awards Ceremony due to take place in Orlando, Florida, later this month, the global leader in Customer Service Excellence has today named the leading Clubs and Resorts across the United States who have made it into their annual nominations list. Full list of Service Excellence Award Nominations here.

Balsam Mountain Preserve, a premier resort-style private residential community nestled high in the Blue Ridge Mountains between the charming mountain towns of Sylva and Waynesville, received its first Platinum Award from the Association of Golf Merchandisers (AGM). The award recognizes clubs and facilities for their superior skills and innovative approaches in the golf retail sector.

Premier Golf, the Official Golf Vacation Partner of the PGA of America, is proud to announce its partnership with the Costa del Sol Tourism Board at the 2026 PGA Show. This collaboration highlights Spain’s “Coast of Golf” as a premier destination for PGA Professionals and their members. Premier Golf invites all PGA Professionals and attendees to visit Booth #3972 to explore luxury travel opportunities across the globe and bespoke group packages.

The Quiet Please Golf Podcast is proud to announce Episode #108, featuring special guest Mark Bradley, PGA, a 26-year PGA Member currently serving at Jackson Hole Golf & Tennis Club in Jackson, Wyoming, and father of 2025 U.S. Ryder Cup Captain Keegan Bradley.

The episode, titled “Ryder Cup Talk, Insider Stories, and Orlando Preview with Mark Bradley, PGA,” offers listeners an exclusive behind-the-scenes look at one of golf’s most accomplished families and the preparation surrounding the upcoming Ryder Cup matches.

In this conversation, Frank Halpin, co-founder of GolfNow and current CIO of Sagacity Golf, shares insights into his journey through the golf technology industry. He discusses the evolution of GolfNow, his transition into real estate, and the founding of Sagacity Golf, which focuses on integrating AI into golf operations. The conversation explores the future of AI in the golf industry, emphasizing the importance of technology in enhancing customer experiences and operational efficiency.