NEWS
Rascal Flatts to Debut “Tahoe Nights” as Official Theme Song of the American Century Championship
Country music icons Rascal Flatts will bring a new soundtrack to Lake Tahoe this summer with the release of “Tahoe Nights,” a golf-inspired reimagining of their fan-favorite hit “Summer Nights,” as the official theme song of the American Century Championship.
The new track captures the atmosphere of the American Century Championship: elite golf, celebrity camaraderie and a one-of-a-kind summer celebration on the shores of Lake Tahoe. The 37th edition of the tournament will be contested July 8-12, at Edgewood Tahoe Golf Course in Stateline, Nevada.
July Is Troon Family Golf Month
July is “Troon Family Golf Month” and Sunday, July 26th is Family Golf Day at Troon-managed and affiliated facilities worldwide. Throughout the month, Troon will celebrate golf's ability to bring families together through fun, learning, and shared experiences with courses hosting family-focused instructional programs, events, and tournaments designed to encourage participation across all ages and skill levels.
BUSINESS
The GBT Podcast Season 5, Episode 9 - Interview Between Josh Segal/Golf District and Golf Business Technology
Golf District is the leading prepaid tee time technology for golf courses, bringing the proven booking models of major sports, airlines, and hotels to the game of golf.
In this week's episode, the Golf Business Technology team sits down with Josh Segal, Co-CEO of Golf District, to talk about how his company is bringing a 100% prepaid, non-refundable booking model to golf. LISTEN
The Sifford Golf Academy, August 4–8, 2026, at Game Above Performance Center, Located at Eastern Michigan University (EMU) in Ypsilanti, MI.
The Sifford Golf Academy proudly announces the launch of its inaugural academy, an immersive, invitational golf and leadership experience designed to identify, develop, and inspire talented young golfers from diverse backgrounds while honoring the extraordinary legacy of Dr. Charles L. Sifford, the pioneering golfer who forever changed the game.
Eight elite junior golfers have been selected to participate in the inaugural Sifford Academy - Four young women and Four young men - all between ages 12-17, each bringing their own unique skills and talents to be further developed. We will officially announce their commitment in the coming weeks.
Ian Woosnam Makes Guest Appearance As Costa Navarino Celebrates Landmark Edition of the Aegean Messinia Pro-Am
European legend Ian Woosnam was on hand to join in the fun as professionals and amateurs from all over the world gathered at Costa Navarino from June 24-27, to celebrate a landmark edition of the AEGEAN Messinia Pro-Am.
The event provided a moment to reflect on the tournament’s evolution. First established in 2006 as the AEGEAN Airlines Pro-Am, it was inspired by Theodore Vassilakis, founder of AEGEAN, and Captain Vassilis Constantakopoulos, founder of Costa Navarino. Hosted at Costa Navarino since 2010, where it has grown alongside the destination, it joined forces with the Messinia Pro-Am in 2022 to form today’s AEGEAN Messinia Pro-Am, reaching its landmark edition in 2026.
APPAREL
TRUE Linkswear Limited-Edition Patriot Pack
TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, releases a limited-edition Patriot Pack — a special collection with red, white, and blue colorways across two of the brand’s most popular silhouettes: the OG3 Pro and Knit Four.
Designed to stand out on the course while embracing the spirit of summer, the Patriot Pack pairs classic Americana styling with TRUE’s signature comfort-first performance. Featuring clean white bases accented with rich navy detailing and striking red highlights, each model delivers a fresh take on patriotic golf style without sacrificing functionality.
SQAIRZ Named Exclusive Official Footwear Partner of the 2026 High School Baseball National Championship Series
SQAIRZ, the performance footwear company behind the belief that Performance Starts Where You Stand, today announced that it has been named the Exclusive Official Footwear Partner of the 2026 High School Baseball National Championship Series (HSBNCS).
The prestigious championship, taking place July 1–5 at Charles Schwab Field in Omaha, Nebraska, brings together many of the nation's top high school baseball programs and elite prospects to compete for a national championship on one of the sport's most iconic stages. Throughout championship week, the tournament will receive national television exposure, giving players, coaches and fans across the country an opportunity to experience the next generation of baseball talent.
📈 TRENDING
1️⃣ Escalante Golf – a boutique owner and operator of luxury golf properties across 17 U.S. states – has acquired GreenGolfBall Ltd, an Ireland-based golf tour operator specializing in bespoke golf travel experiences.
2️⃣ J.LINDEBERG ambassador Viktor Hovland claimed his eighth PGA Tour title by edging out the No.1 player in the world in a Monday morning sudden-death playoff at The Travelers Championship.
3️⃣ Tributer Resort, a premier golf and residential destination by Reef Capital Partners along the shores of Virginia’s Lake Anna, today announced plans for a new private, 18-hole championship golf course by Tiger Woods’ TGR Design.
4️⃣ Sun Mountain Sports has introduced the limited-edition Hometown USA Stand Bag, created to honor the 250th anniversary of American Independence through timeless craftsmanship and trusted golf performance.
5️⃣ PUMA GOLF released the SHOWTIME Ignite Elevate 2 golf shoe. Rickie Fowler, Gary Woodland and reigning U.S. Open champion J.J. Spaun debuted the SHOWTIME Ignite Elevate 2 Tour at the recent U.S. Open.
