GOLFZON, the world leader in golf simulator technology, today announced the launch of the GOLFZON Concierge Program, an initiative that assigns participating commercial golf simulator operators a named GOLFZON employee dedicated to that account’s success. Each GOLFZON concierge is focused on building relationships and trust with a small number of indoor golf businesses, with the goal of creating a higher level of operator connection and engagement with GOLFZON. Concierges provide advanced training, field product suggestions, brainstorm tournament programming and mitigate problems before they arise.

Golfmanager, the AI-Core Golf Operating System redefining how golf clubs operate, optimize, and grow, is taking another step in bringing artificial intelligence to golf with the launch of a new AI-powered phone service, developed in partnership with GolfPilot, a specialist in AI virtual receptionists for the sector. Clubs that use Golfmanager can now add an AI Agent to their front desk, capable of answering phone calls and WhatsApp messages 24 hours a day, 365 days a year, in more than 20 languages.

Landscapes Golf Management continues its leadership in tee time demand generation through a new partnership with RapidTee Golf focused on creating a dynamic loyalty rewards system that prompts repeat play among first-time golfers. This innovative automation, exclusive to Landscapes Golf Management, will soon be rolled out at several daily-fee golf courses operated by the company. In addition to increasing the lifetime value of golfers, courses benefit from AI-leveraged data and demand insights to price, manage and sell unsold tee time inventory even more intelligently.

Divots Sportswear is celebrating its 50th anniversary in 2026, marking five decades in the golf apparel business since the company was founded in 1976. Today, the Divots family of brands includes Divots Sportswear, Byron Nelson Golf, Carnoustie Sportswear, Cotton Bros and Tour Play, serving golf shops, resorts and specialty retailers with apparel designed for both performance and everyday wear.

Dolcezza Golfwear announced today plans to exhibit at the 2027 PGA Show, January 26 – 29, at the Orange County Convention Center in Orlando, FL. Dolcezza Golfwear will launch 3 brand new art-inspired prints in the SP27 collection. They will be showcasing this fashionable golf wear selection for buyers interested in bringing vibrant designs to their women’s offering. They will also offer tools for new customers to support balanced displays anchored with solid color pieces that complement each group, curated to their desired budget.

Black Clover, the active lifestyle brand, donated $12,000 to PINK SYNC, a Utah-based nonprofit dedicated to supporting women during and after breast cancer treatment. The contribution comes from the brand’s October Breast Cancer Awareness campaign, which dedicated 30% of proceeds from its pink ribbon-embroidered headwear and apparel to the organization. The collection includes six hats and four polos, each featuring a pink ribbon embroidered in-house, to offer customers a meaningful way to raise awareness and show their support year-round.

Johnnie-O, the premium lifestyle apparel brand rooted in East Coast tradition, West Coast casual and Midwest grit, today announced the appointment of Connor Crail as Senior Vice President of Wholesale. Over nearly two decades, Crail moved into sales and commercial leadership roles at Puma, Callaway Golf, and most recently Stanley 1913. At Stanley, Connor led the North American Sport & Custom business.

David Reid Branon, a highly respected golf industry executive, entrepreneur, author, and mentor whose career spanned more than three decades, passed away October 31, 2026, in Greenville, South Carolina. He was 86. Widely respected by colleagues and industry leaders, he was perhaps best known for bringing the storied Slazenger Golf brand to the United States and building it into a significant presence in the American golf marketplace.

SiteOne has appointed Ken Hutto, Ph.D., as director of agronomic research and development, a new role focused on advancing innovation across its LESCO brand. Hutto will identify opportunities for new products, strengthen research supporting LESCO products and help address emerging agronomic challenges. He will collaborate with SiteOne’s supply partners, land-grant universities and other independent researchers to evaluate product performance, validate claims and explore new solutions to evolving market needs.

Bob Searle, golf course superintendent at the Abenakee Club in Biddeford Pool, Maine, has earned the 2027 Excellence in Government Affairs Award from the Golf Course Superintendents Association of America (GCSAA) for his steadfast advocacy for the golf course management profession. The award recognizes an individual, chapter or coalition/alliance that demonstrates outstanding advocacy or compliance efforts in government affairs. The recipient is selected by the GCSAA Government Affairs Committee.

The honors keep rolling in for the Grand Cypress Golf team at Central Florida’s Evermore Orlando Resort with two members of the golf staff earning distinction from the North Florida PGA Section. Director of Golf Jeremy Craft was named Merchandiser of the Year in the Resort category for both the North Florida PGA Section as well as the East Central Chapter of the Section. Grand Cypress Head PGA Professional Sean Stewart took home honors for the Player Development Award for the East Central Chapter.

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates 31-year-old North Carolina native and Wofford University standout Andrew Novak on earning his second career PGA TOUR victory at the VidantaWorld Mexico Open by a staggering five strokes. Novak, who plays with a SuperStroke Zenergy Pistol 1.0 putter grip, led the field in Strokes Gained: Putting (8.191) and Strokes Gained: Total (16.438), averaging 1.57 Putts Per Green in Regulation on his way to holing 23 birdies and three eagles.

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Ladies European Tour Wiston Ladies Open, held at Sunrise Golf and Country Club in Taoyuan City, Chinese Taipei was playing a Graphite Design Tour AD GC-5 Tour X-Stiff (TX) flex wood shaft in her Titleist GTS-2 Driver, and a Graphite Design Tour AD GC-6 Tour X-Stiff (TX) flex wood shaft in her Titleist GTS-2 #3 Fairway metal wood, and a Graphite Design Tour AD GC-7 Tour X-Stiff (TX) flex wood shaft in her Titleist GTS-2 #5 Fairway metal wood. The champion won her 4th LET title after shooting a 4 day score of 64, 71, 68, 64 to win with a score of 21-under-par.

The University of Hawaiʻi at Mānoa and Hawaiʻi Pacific University will co-host the Pearl at Kalauao Invitational Nov. 4-5, bringing an 18-team men’s field to Oʻahu for 54 holes of stroke play. The tournament returns to Pearl at Kalauao for the second consecutive year and will close out the fall schedules for all participating teams. The field includes collegiate programs from across the country, giving Hawaiʻi’s players a chance to compete against teams they don’t typically see during the season.

With the PNC Championship Stay & Watch Package, enjoy an exceptional combination of championship golf and luxury accommodations. The package includes an overnight stay, grounds tickets for two adults and two children, a $50 daily resort credit, and parking, making it easy to turn tournament weekend into a memorable family getaway. For an extra special experience, Friday grounds tickets for December 18 also include an exclusive meet-and-greet with a participating PNC Championship player.

PGA Professional Kevin Magoon from Arrowood GC gives two tips on how pizza visuals can help you hit better shots. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/KevinMagoon to learn more about instruction from Kevin Magoon. WATCH

How is artificial intelligence changing the golf industry? In this video, Patrick Ronayne, a Faculty Member at Keiser University College of Golf, explores how AI and other emerging technologies are becoming increasingly important across the business of golf. Patrick explains how golf course operators are using AI and technology for course maintenance, irrigation and drainage planning, revenue forecasting, staffing, asset management, and analyzing weather and historical data. He also discusses how technology is influencing golf equipment research and development and helping facilities improve the overall player experience. WATCH

Kokopelli Golf Club’s range floor has been completely transformed. PTI Golf spoke with Armanda Najera, General Manager of Kokopelli, about the completed range floor development and what this project means for the golf club and its members. Before the renovation, rain could force the driving range to close, resulting in up to 40 potential days of lost revenue each year. The solution: reconstructed drainage, a brand-new irrigation system, and 5 acres of new green sod designed to create a more reliable, playable practice environment. WATCH