Pro’s Choice Golf Shafts, Inc. announced today that the winner of the New Zealand Open was playing a Graphite Design Tour AD IZ-7 X-Stiff flex wood shaft in his Titleist Mini Driver and a Graphite Design Tour AD IZ-8 X-Stiff flex wood shaft in his Titleist #7 Fairway metal wood. On the LPGA Tour, the winner of the HSBC Women’s World Championship was playing a Graphite Design Tour AD IZ-6 Stiff Regular (SR) flex wood shaft in her Titleist TSR2 #7 Fairway metal wood.

Srixon staffer Hannah Green claimed her first victory of the 2026 season at the HSBC Women’s Championship, finishing at 14-under par to secure a hard fought one-stroke win over the field. The victory marks her first since the 2024 season and the seventh LPGA title of her career.

Armed with a bag full of Srixon and Cleveland Golf equipment, Nico Echavarria delivered a complete performance at the Cognizant Classic in The Palm Beaches for his first win in 2026 and first in two years. He finished at 17-under par, battling to a two-stroke victory and earning the third PGA TOUR title of his career. After a challenging stretch, this win is a powerful rest for Echavarria who earns a spot in the men’s first major of the season next month and is projected to move inside the top 10 in FedExCup Rankings.

The 2026 PGA TOUR season continued its remarkable start as players wearing Softspikes secured a seventh consecutive victory to open the campaign, with five of those wins coming in Tour Flex Pro. The momentum is building, and the pattern is becoming impossible to ignore. Wearing FootJoy Premiere shoes fitted with Tour Flex Pro, he managed his game superbly under pressure, capitalizing on key moments to separate himself from the field.

Original Penguin®, a division of Perry Ellis International, Inc., is thrilled to celebrate Nico Echavarría’s third PGA TOUR victory at the Cognizant Classic. Demonstrating resilience, poise and skill, Nico delivered a bogey-free weekend for a two-shot victory. With the Win Nico earned $1.728 million-the biggest check of his young career. Hailing from Colombia, Nico embodies the spirit of Original Penguin as a true lifestyle brand — one that seamlessly transitions from the course to everyday life.

AmbassadorTrack is a cutting-edge Brand Ambassador and Influencer Management Software, designed to simplify and supercharge influencer marketing campaigns for brands, agencies, and creators in the outdoor industry. Stryde Concepts is a pioneer in influencer marketing, committed to developing innovative platforms that empower businesses and individuals to thrive in the digital age. Their platforms AmbassadorTrack, and AnglerTrack have proven to be powerful tools for managing influencer teams and are trusted by over 25 brands.

WMX Grips, a multilayer grip manufacturer that continues to reshape performance expectations through advanced materials and precision engineering, today introduced the new Hyper+ Midsize and Hyper+ Jumbo. The additions build on the success of the Hyper line and deliver a larger lower-hand profile while utilizing lightweight material science. The Hyper+ Midsize weighs 58 grams and the Hyper+ Jumbo weighs 70 grams.

One of the most discussed and debated elements of our ’25 State of the Industry (SoI) presentation has been a single slide on the post-COVID pricing trend showing the change in weekend greens fees rate card vs. the Consumer Price Index (CPI) annually and summarily (’19-’25).  Further reinforcing the interest in this topic and our visualization, the ’24 version of this slide appeared during the ’26 Golf Business Conference educational sessions in a Supreme Golf presentation (to my surprise, as a non-client) that I sat in on.  The net takeaway is that golf is still trailing the cume CPI for the post-COVID period but we’ve closed the gap the past 2 years by taking larger increases than the moderating CPI.  This generally begs the question, “What pricing should we take in ’26 and how long can we expect to be able to maintain these “super-CPI” hikes?”

Golf Business Network (GBN) is pleased to announce the renewal of its partnership with PuttView Books, the leading provider of premium, highly detailed custom yardage books and green maps, for 2026. This marks the third year of a successful collaboration that delivers elite-level course insights to GBN members, enhancing player performance, tournament preparation, and overall member experiences at premier golf clubs. PuttView Books specializes in USGA-legal yardage and green map books, crafted with millimeter-accurate topographic slope data.

Future Champions Golf (FCG), one of the world’s largest and most competitive junior golf tours, has announced a landmark global partnership with Junior Nations Golf League (JUNGLE), an international junior golf platform operating in nine countries worldwide. This alliance creates a direct and powerful championship pathway — rewarding top performances at Junior Nations events with access to FCG’s premier international championships in Southern California.

Golf Channel today announced its 2026 college golf programming lineup, with this week’s Darius Rucker Intercollegiate presented by Principal Financial marking the start of the spring college golf schedule on Golf Channel. This year, Golf Channel will present 11 college golf events, including a new event to Golf Channel with the Abilene Christian Intercollegiate, culminating in over 200 hours of college golf programming on the network in 2026.

GOLFZON, and GOLFZON Leadbetter, a pioneer in golf instruction, today announced the official opening of a new GOLFZON Leadbetter Academy at Porto Belo Golf All Resort. This milestone marks the brand’s debut in Latin America and its 34th licensed location worldwide. Using the established Leadbetter Academy teaching methodology, advanced sports science and cutting edge technology – including GOLFZON’s TwoVisionNX and a Puttview system – the Academy offers a new pathway for elite golf development in the region.

As the IGA continues to serve the Indoor Golf Industry by providing education, information and connection, IGA Sponsors play a key role in supporting our industry and advancing our cause and purpose. We are excited to welcome Gallus Golf to our group and thank them for our support.

Bernhard Academy has announced the launch of its Spring 2026 online leadership and management programme, giving industry professionals around the world the opportunity to develop essential skills from anywhere. The Spring 2026 series features two development pathways – Aspiring Manager and Confident Manager – while also offering the flexibility to attend individual courses or mix and match topics to suit personal development goals.

The PGA TOUR and Technics, a brand of Panasonic Holdings Corporation, today announced a new multi-year marketing partnership that designates Technics as the Official Audio, Official Headphones and Official Earbuds of the PGA TOUR and PGA TOUR Champions. To celebrate the agreement, through 2029, Technics is bringing the Technics Sound Deck to select events across the PGA TOUR season.

The New England PGA (NEPGA) is proud to announce the 2026 Chapter Award winners, recognizing an elite group of New England PGA Golf Professionals for their outstanding contributions to the game of golf, their communities, and the Association. Leading this year’s class are the six Chapter Professionals of the Year, the highest honor a chapter can bestow upon a member. These individuals represent the gold standard of the profession, excelling in leadership, golf operations, and the promotion of the sport.

Golf It Forward® continues to grow as it welcomes its newest board member, Pete Goebel. Pete, an avid golfer and retired Payments (Visa/Mastercard) industry consultant, has devoted his life to promoting golf for all ages and genders through various golf-focused youth and charitable organizations.

Golf Live+, the new content platform from Golf Live, continues to bring top coaches and professional golfers online as they share their knowledge and experience with its growing audience. Golf Live+ is a $4.99 per month subscription that opens real-time Live Streams and vast libraries of video content to its subscribers in an organized manner. Top 50 Instructor, Erika Larkin, will be joined by PGA Tour Professional, Kramer Hickok, on Tuesday, March 3rd at 1:30 CST as they present “Short Game Insights”.

This spring and summer, escape to the sun-soaked fairways of The Ritz-Carlton Naples, Tiburón, where championship golf meets the relaxed sophistication of the Florida coast. Home to two Greg Norman–designed courses, Tiburón offers pristine greens, scenic vistas, and a world-class golfing experience for players of all skill levels. Beyond the course, guests enjoy refined accommodation, exceptional dining, and signature Ritz-Carlton service, creating the perfect blend of play and relaxation.

DrinkTanks®, a leading brand of premium insulated drinkware and barware, is strengthening its sales presence in strategic territories. The company is seeking experienced sales executives with an established background in golf to represent the brand in Ohio, Tennessee/Kentucky, Wisconsin, Minnesota, Utah/Colorado, Iowa/Nebraska, and East Pennsylvania/West Virginia. APPLY

Reach Golfers, the connected golf GPS ecosystem for courses, players, and brands, is hiring its first Sales Executive to run the Southeast Region, based in Florida, Georgia or the Carolinas. Are you passionate about golf and excited to bring innovative solutions to courses and clubs nationwide?  APPLY

The Golf Course Superintendent is responsible for delivering exceptional playing conditions and visual excellence befitting a private club environment. This role leads all agronomic operations while balancing course conditioning, fiscal responsibility, environmental stewardship, and a high-touch member experience. The Superintendent works closely with club leadership to uphold the traditions, standards, and long-term vision of the club. APPLY