Targeting golfers who best fit into a super-game-improvement iron, PING introduced the G740 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency. The custom-built G740 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today. The G740 iron’s wider, dual-camber sole positions the CG low and back for elevated ball speed and higher launch for more distance with stopping power. An advanced heat-treating process in the iron unlocks the exceptional strength properties of 17-4 stainless steel and allows our engineers to thin the larger face for increased flexing. The larger face also expands the hitting surface, preserving ball speed and ensuring more accuracy on mishits. The PurFlex cavity badge, with three flex zones, helps control face bending while enhancing feel and sound.

Bridgestone Golf today introduced the new BOOM IT JUNIOR golf ball, which is aimed at young players who need a lower compression, easier-launching option for their developing swings and bodies. Designed in conjunction with U.S. Kids Golf, the new BOOM IT JUNIOR golf ball features an extremely low compression core to better match junior swing speeds and a dimple design that promotes a high launch, maximizing carry distance and sustained flight performance. The BOOM IT JUNIOR works for a variety of clubhead speeds but is specifically aimed at maximizing performance for developing players by optimizing their developing swing speed and skill level.

The G Le4 driver is PING’s longest and most forgiving women’s driver to date, due in large part to the lightweight Carbonfly Wrap crown. The crown, a first in a PING women’s driver, reallocates weight to lower and deeper the CG, helping deliver faster ball speeds and higher launch with tighter dispersion for women with driver swing speeds of 80 mph or less. A fixed 22g back weight is positioned heel-side to contribute to a 15% higher MOI than the previous generation and gives golfers the fairway-finding forgiveness they expect from a PING driver. The G Le4 driver’s forged T9S+ face features a reshaped VFT, adding consistent ball speeds across the face for more distance.

To help improve the feel and sound, the i540 irons are engineered with inR-Air technology, an advancement refined by PING’s innovation team that was first introduced in the iDi driving iron last year. The patent-pending technology relies on an air pocket strategically placed inside the club behind the face to attenuate any undesirable frequencies that occur at impact. The integrated i-Beam structure inside the 17-4 stainless-steel body of the i540 iron also adds support and contributes to the improved sound and feel. The CG-optimized lofts in the i540 iron help ensure more distance and higher peak height for green-holding results. Three loft configurations (Standard, Power and Retro) are available to optimize a golfer’s launch conditions during the custom-fitting process.

Power Tee has joined the newly formed Board of Advisors for the Indoor Golf Alliance (IGA), reinforcing the company’s commitment to supporting the continued growth and innovation of the indoor golf industry — including the fast-rising market for indoor golf simulators. The Indoor Golf Alliance recently announced the formation of its advisory board, bringing together leading organizations from across the indoor golf ecosystem to help guide the organization’s strategic direction and long-term development.

Premier Golf and Magellan Jets announce an exclusive partnership to continue elevating the luxury golf travel experience. By integrating world-class golf trips with private aviation, this partnership offers travelersseamless end-to-end travel to the world’s top golf destinations. Magellan Jets is a leader in private aviation solutions, known for its signature white-glove service and commitment to safety. The company specializes in creating seamless, personalized journeys thatbegin the moment clients step on board. 

Fiberbuilt Golf introduced its brand new VeroTurf Tee Line product to PGA Professionals and golf course management today to kick off the 2026 PGA Show Demo Day and Expo. The new tee line proved to be a big attraction for practice facility decision makers by combining and upgrading the best aspects of Fiberbuilt’s already-best-in-class tee lines into a new offering.

Golfmerce, the premier peer-to-peer marketplace for golf enthusiasts, and Majors Challenge, the industry-leading fantasy golf pool platform, today announced a strategic partnership designed to bridge the gap between digital golf commerce and fan engagement. The collaboration brings together two of the most innovative digital-first brands in the sport to provide a seamless, interactive experience for the modern golfer. Through this partnership, Golfmerce subscribers gain more than just a marketplace; they gain a front-row seat to the professional game. 

GolfStatus, the industry-leading platform for charity golf tournaments and fundraisers, is proud to announce its new GolfStatus Rewards program to maximize fundraising outcomes for charity golf tournaments and nonprofits. Golf tournaments powered by GolfStatus raised more than $32 million in 2025. Because golf tournaments continue to provide a viable, scalable fundraising and donor engagement option for all types of nonprofits, GolfStatus continues to improve its offerings, including the newly launched GolfStatus Rewards.

Alphard Golf is proud to announce the launch of its upgraded wholesale portal, giving golf courses, retailers and golf professionals round-the-clock access to Alphard’s award-winning product line, fast order options and real-time inventory availability. The portal allows existing Alphard customers to place orders any time; all orders are confirmed within 24 hours. Customers who wish to become Authorized Wholesale Dealers can begin the simple online application at the same site. Once approved, dealers gain full ordering privileges through the wholesale portal.

Golf coaches in Proponent Group’s membership averaged revenues of $210,139 last year, against out-of-pocket expenses averaging $32,978, to garner a net after key expenditures of $177,161. Those are the top-line numbers generated by Proponent Group’s exhaustive annual Operations and Compensation Survey, just completed and summarized for exclusive member use.

Coeur d’Alene Casino Resort Hotel today announces that Rod Centers has been named Director of Strategic Initiatives, a new position with responsibilities that include helping drive the award-winning property to new heights through big-picture strategy, enhanced execution, and other activities. Centers has more than 20 years of experience leading operations for a variety of top-brand companies, including MGM Resorts, Caesars, and Toyota. 

TenFore Golf today announced a new partnership with the City of Houston to power tee time operations at Memorial Park Golf Course and Sharpstown Park Golf Course. Memorial Park stands among the premier municipal golf facilities in the country and is home to the Texas Children’s Houston Open. In 2026, it will also host the Chevron Championship, the first LPGA major of the season. The courses are led by an outstanding team committed to delivering one of the best public golf experiences in America. TenFore Golf provides a modern, unified technology platform for public, private, and resort golf facilities, integrating tee sheets, payments, and operational tools into a single system designed to help operators run more efficient and profitable businesses.

Now is your chance to play after the pros and experience one of golf’s most iconic stages. At Sawgrass Marriott Golf Resort & Spa, guests can secure exclusive access to tee it up at legendary TPC Sawgrass, home of the famed island green and the annual The Players Championship. The TPC Sawgrass Experience package delivers preferred tee times at the Stadium Course, premium resort accommodations, and the kind of getaway that true golf fans dream about. Walk the same fairways as the game’s best, take aim at the unforgettable par-3 17th, and soak in the atmosphere that defines championship golf.

Sotogrande has reinforced its standing as Spain’s most concentrated hub of elite golf, following the release of Top100GolfCourses updated Spain ranking (2026). The latest list confirms Real Club Valderrama at No.1, Real Club de Golf Sotogrande at No.2, and La Reserva Club holding its position at No.13. Top100GolfCourses notes “unprecedented stability at the summit” in this year’s ranking, with the top positions once again underlining the enduring quality found within Sotogrande and its immediate surroundings.

THE TRAVELING GOLF DIVA, the empowering podcast and platform hosted by Doris Muscarella, is thrilled to announce its new role as a proud Country Club Ambassador for Kandy Golf in Florida (USA). At The Traveling Golf Diva, our mission is to empower and inspire women golfers to explore the world, embrace the game, and express their unique style on and off the course. We believe golf is more than a sport; it’s a vibrant lifestyle that connects cultures and builds lifelong friendships.

DrinkTanks®, a leading brand of premium insulated drinkware and barware, is strengthening its sales presence in strategic territories. The company is seeking experienced sales executives with an established background in golf to represent the brand in Ohio, Tennessee/Kentucky, Wisconsin, Minnesota, Utah/Colorado, Iowa/Nebraska, and East Pennsylvania/West Virginia. APPLY

The Robotics Manager plays a critical role in selling, deploying, and supporting Husqvarna robotic mowers across assigned territories. This role blends technical expertise, customer relationship management, and field execution, with the flexibility to work from home when not traveling to customer sites.

You will report to the Sales and Technical Team Leaders and work closely with internal teams to ensure best-in-class customer experience from demo through long-term service. APPLY

The Golf Course Superintendent is responsible for the overall maintenance, agronomic health, and presentation of the golf course and grounds, including leadership of the maintenance team, agronomic planning, budgeting, equipment oversight, and environmental stewardship. The superintendent will work closely with club leadership to ensure the golf course consistently delivers outstanding playing conditions while maintaining efficient and sustainable operations. APPLY

Reach Golfers, the connected golf GPS ecosystem for courses, players, and brands, is hiring its first Sales Executive to run the Southeast Region, based in Florida, Georgia or the Carolinas. Are you passionate about golf and excited to bring innovative solutions to courses and clubs nationwide?  APPLY