PROTOCONCEPT GOLF, a luxury Japanese golf equipment manufacturer, celebrates a runner-up finish for its RR Wedges at the 2026 Japan Open Golf Championship. The Japan Open runner-up carried three RR Wedges: 50-degree and 56-degree Neutral Sole models (50NT and 56NT), along with a 60-degree Aggressive Sole model (60AG). A final round 67 secured second place at 11-under-par 269, two strokes behind the winner.

Golf Pulp Media, the golf industry’s leading golf product marketing agency since 2007, opened booking for its 2026 holiday program. The program puts golf products in front of more than 1.9 million active U.S. golfers at the exact moments holiday shoppers are deciding what to buy. Brands that reserve any holiday campaign, gift guide placement or bundle by Oct. 30 receive 20% off, with send dates scheduled any time through Dec. 31.

Future Golf, one of Australia’s largest social golf communities with more than 60,000 members, announced a partnership with Troon, the world’s largest golf and golf-related hospitality management company. As the first partner of Access Powered by Troon, an integrated loyalty, tee-time booking, and rewards platform created by Troon, Future Golf will expand its U.S. membership offering by giving its members the ability to redeem Access Points for rounds of golf at more than 60 participating Troon-affiliated courses across the United States.

TRUE linkswear (TRUE), creators of ultra-comfortable, modern golf footwear for walking on the course and off, is bringing back one of its most recognizable and beloved icons with its latest Dead Golfer collection. Returning each October, the annual collection has become a TRUE tradition, giving golfers a reason to celebrate their obsession with the game – even while the season starts to wind down.

Softspikes celebrated victories on the DP World Tour and LPGA Tour as the DP World India Championship winner moved to the top of the Race to Dubai standings and the Buick LPGA Shanghai champion claimed her second title of the season. The weekend added two more titles to a year of outstanding tournament victories for players wearing Softspikes around the world.

WMX Grips today announced the addition of MXS Pink and Dark Navy to its ANERO putter grip lineup. Reflecting golfer interest in additional color options, the expansion gives players more ways to personalize their putter while experiencing WMX’s advanced multilayer engineering. Its dual-layer construction delivers precise feedback with a soft, comfortable feel in the hands. MXS Pink and Dark Navy join Zen Black, Raven Gray, Poppy Red and Pastel Pink.

Finding the perfect holiday gift for the golfer in your life just got a little easier. Whether you’re introducing a youngster to the game, helping a golfer hit better shots, or helping your own game, Performance Golf has two gift ideas to make the game more enjoyable. Every great golfer starts somewhere, and Performance Golf’s Lil’ Legends makes those first swings more fun than ever.

Pro’s Choice Golf Shafts, Inc. announced that the winner of the JGTO Japan Open Championship, held at Tarao Country Club West Course in Shiga, Japan was playing a Graphite Design Tour AD GC-6 TX (Tour X-Stiff) wood shaft in his Ping G440 LST Driver, a Graphite Design Tour AD GC-7 X-Stiff wood shaft in his Ping G440 Max #4 Fairway metal wood and a Graphite Design Tour AD GC-8 X-Stiff wood shaft in his Ping G440 Max #7 Fairway metal wood. The champion shot a four-day score of 65, 64, 68, 70 for a total of 13 under par to claim his second JGTO Tour victory.

Makefield Putters, maker of precision-milled putters featuring Radial Cusp Face Technology, announced a partnership with Kyle Berkshire, the four-time World Long Drive Champion and holder of the longest fully verified drive in history at 579.63 yards. Berkshire’s ambitions reach beyond long drive. He has set a public goal of competing on the PGA TOUR and becoming the first player to win a major championship with a Makefield putter in his bag.

Apes Hill Barbados has named Killian Cullen its new Director of Golf, adding an accomplished golf professional with experience at prestigious clubs in Ireland and Canada to lead the golf operation at one of the Caribbean’s most acclaimed luxury resort and residential communities. Originally from Ireland, Cullen joins Apes Hill from Point Grey Golf & Country Club in Vancouver, British Columbia, where he served as Senior Associate Golf Professional since 2022.

PGA Tour Champions players battled it out for the final play-in spots this weekend at the SAS Championship at Prestonwood Country Club, with Alex Cejka, Y.E. Yang, and Boo Weekley earning their way onto the 2026 Skechers World Champions Cup supporting Shriners Children’s teams. Led by European Team Captain Darren Clarke, International Team Captain Retief Goosen, and U.S. Team Captain Justin Leonard, the three teams will compete December 3-6 at Feather Sound Country Club in Clearwater, Florida, in the event’s distinctive head-to-head-to-head format.

Twenty military Veterans from across the nation completed five days of intensive golf, wellness and advocacy training at the annual PGA HOPE National Golf & Wellness Week, presented by ConocoPhillips and T-Mobile. Held at the historic Congressional Country Club, the week-long series of events prepares Veterans to serve as National Ambassadors for PGA HOPE (Helping Our Patriots Everywhere), the flagship military program of the PGA of America REACH Foundation.

Keswick Hall, the 600-acre luxury resort in Virginia’s Wine Country, announced a partnership with the University of Virginia (UVA) women’s golf program to host the inaugural Keswick Cup on Oct. 26 at the Keswick Club’s celebrated Pete Dye-designed Full Cry golf course. Anchored by host UVA, the elite 10-team field includes regional powerhouse programs, such as North Carolina, Virginia Tech, Richmond, William & Mary, Radford and Longwood.

The Kauaʻi community continues to make steady and inspiring progress in the wake of Hurricane Lowell. Amid this resilience comes welcome news for golf travelers, KAUAʻI IS OPEN and Go Golf Kaua‘i’s acclaimed courses have reopened for play and are welcoming back visitors to their fairways and greens.

American Greens, a national leader in golf-related synthetic turf installations, and The 500 Club have announced completion of an exciting new concept golf entertainment destination at The 500 Club on Lake Norman, North Carolina. The completed project is a themed 9-hole chipping course called THE GRAVEYARD, designed to deliver social, hospitality-forward golf experiences for players of every age and ability.

Take your game to Atlantis Ocean Club Golf Course, where championship golf meets sweeping ocean views. Make every round part of an extraordinary Bahamas escape, with white-sand beaches and exceptional dining waiting beyond the fairway. Book the Tee Time Golf Getaway Package for one complimentary round, a $25 Pro Shop credit and a $50 food and beverage credit at the Clubhouse.

Dunlop Sports Americas is hiring a Territory Manager to call on authorized Srixon, Cleveland Golf and ASICS accounts across Central, Northwest and Southern Illinois and Eastern Iowa, based remotely near Springfield, Ill. The role handles regular sales and service visits, product knowledge seminars and at least one annual demo, clinic or fitting day per account, while growing sales through approved distribution channels. The position pays $110,000 base plus commission and requires heavy travel. APPLY

PUMA’s Cobra Golf is hiring an Associate Product Development Engineer at its Carlsbad, Calif., headquarters. The engineer will serve as a technical resource for the R&D team on a product segment such as package sets or irons, supporting design, development and testing of new Cobra golf clubs. The position pays $70,304 to $75,810 plus bonus and benefits. APPLY

Van Patten Golf Club in Clifton Park, N.Y., is seeking a Golf Course Superintendent to lead all golf course maintenance and agronomic management as it works to become a premier public golf destination with country club-quality conditions. The superintendent will oversee a $1.2 million annual operating budget, lead the maintenance team and develop long-term plans to improve the facility. The position pays $125,000 to $150,000 per year. APPLY

Tomoka Hills Golf Club in Alachua, Fla., is seeking a Golf Course Superintendent to work with the Director of Agronomy on the new construction of an 18-hole private club designed by Mark McCumber and Associates. Groundbreaking begins this month, with the course projected to open in October 2027. The position pays $100,000 to $120,000 per year and includes a company vehicle. APPLY