NEWS

A Deck of Heat: Cleveland Golf, Srixon, and SWAG Partner for “High Roller” Limited-Edition Drop

CLEVELAND GOLF®, SRIXON®, and SWAG are back for another limited-edition collaboration, and this time, they’re going all in. Introducing the Cleveland Golf, Srixon, and SWAG “High Roller” collection, a fresh new drop inspired by the energy and attitude of the casino floor.

Featuring custom face card artwork built around SWAG’s iconic designs, the “High Roller” collection delivers the personality golfers love from SWAG with the trusted short-game performance of Cleveland Golf’s RTZ Black Satin Wedges and Srixon’s tour-trusted Z-STAR DIAMOND golf balls.

Shot Scope’s LM1 Launch Monitor Now Available

Shot Scope, an industry leader in performance-driven golf technology, today announces the official availability of the new LM1 Launch Monitor, delivering accurate, easy-to-understand performance data in a compact, affordable device. Designed to make data-driven practice accessible to every golfer, the LM1 is available for $199.99 MSRP with no subscription fees. The all-new LM1 marks a pivotal step in Shot Scope’s evolution toward a seamless, 360-degree on and off-course product ecosystem. Built on the brand’s mission to help golfers play better through meaningful insights, LM1 strips away complexity to focus on the metrics that golfers actually need – presented in a format that is simple, intuitive, and immediately actionable.

 

BUSINESS

Galvin Green Unveils Tournament Time Capsule Collection

Premium high-tech golf apparel brand Galvin Green is introducing the Tournament Time capsule collection of bold sweaters and polo shirts to ensure golfers celebrate this season’s opening Major in style. Highlighted by retro-inspired prints and chic ribbed details, the collection has been designed so golfers can effortlessly transition from the golf course to the clubhouse in ultimate style. The range comprises the vibrant DANIEL sweater and striking MARTINEZ shirt in two color combinations each, plus the MENDEZ and MENDOZA shirt styles both in one colorway.

L.A.B. Golf Named to Fast Company’s Annual List of the World’s Most Innovative Companies of 2026

L.A.B. Golf is proud to have been named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2026. This year’s list shines a spotlight on businesses that are shaping industry and culture through their innovations. Alongside the World’s 50 Most Innovative Companies, Fast Company recognizes 720 honorees across 59 sectors and regions. The World’s Most Innovative Companies is Fast Company’s hallmark franchise and one of its most anticipated editorial efforts of the year. To determine honorees, Fast Company’s editors and writers review companies driving progress around the world and across industries, evaluating thousands of submissions through a competitive application process. The full list of Fast Company’s Most Innovative Companies honorees can now be found on fastcompany.com. It will also be available on newsstands beginning March 31, 2026.

Vortex® Golf Welcomes Loyola Marymount Men’s Golf Team as Official Partner

Vortex® Golf is joining the Loyola Marymount University (LMU) pride. The start of the 2026 golf season is also the beginning of a new partnership between the Lion’s Men’s Golf Team and Vortex® Golf. Based out of Los Angeles, CA, LMU is consistently in the top 50 in the country and hosts the Pauma Valley Invitational, one of the most prestigious college golf events.

Scott Golf Shares Its Story, From Handmade Beginnings to Premium Performance.

Scott Golf is highlighting the origin story behind its premium golf equipment brand, rooted in a hands on approach to craftsmanship that began with a single club built in a high school wood shop. Founder Scott Petersen made his first golf club, a driver, during a wood shop class as a teenager. The club proved to be more than a school project. Petersen trusted it enough to game it competitively for three years, an early experience that helped shape what would become a lifelong commitment to performance, feel, and craftsmanship.


International Women’s Golf Day Week Is Just 60 Days Away — Locations Worldwide Urged to Register Now and Join the Global Movement

With just 60 days remaining until the start of International Women’s Golf Day Week, organizers are calling on golf courses, clubs, and facilities around the world to secure their place in one of the fastest-growing global movements in sport.

Women’s Golf Day (WGD) is a weeklong celebration that unites women and girls of all ages and skill levels through golf, community, and empowerment. Spanning hundreds of locations across more than 80 countries, WGD has become a powerful platform for growing the game while creating meaningful connections both on and off the course.

New IGA Membership Programs Announced

The IGA is excited to announce our New Indoor Golf Membership Programs with much more added value. Our mission as the IGA is to bring the industry together through education, information, community and value. There is a Program to fit everyone’s needs, whether you are a current or future operator or supplier. Annual memberships with monthly payment options.

 

COURSES

Celebrity Greens Named Preferred Partner of Troon

Troon Partners Network, a division of Troon®, the leader in providing golf and club-related leisure and hospitality services, today announced Celebrity Greens, a national leader in  PGA-caliber custom putting greens, premium artificial grass lawns, tee lines, driving ranges, target greens and other performance turf systems, as the Company’s newest Preferred Partner.

Keswick Hall Announces Exceptional Spring Golf Package

Keswick Hall, the renowned 600-acre luxury resort located in the heart of Virginia Wine Country, announces its spring golf package, ideal to start the 2026 golf season in grand style with a luxurious escape at one of the acclaimed boutique vacation destinations in the U.S. Available through May 31, this exceptional offer features stays from Sunday through Wednesday starting at $899 per person, per night.

Your Best Golf Experience in Mallorca

Set beside three championship courses and surrounded by sweeping Mediterranean views, Sheraton Mallorca Arabella Golf Hotel offers one of Europe’s most complete golf escapes. Part of the renowned Arabella Golf Resort Mallorca, the resort provides golfers access to 63 holes of championship golf across Golf Son Vida, Golf Son Muntaner, and Golf Son Quint, along with a dedicated Pitch & Putt.

Field Announced for 2026 PGA WORKS Collegiate Championship at The Park

The PGA of America REACH Foundation—the 501(c)(3) charitable foundation of the PGA of America—has announced the field for the 2026 PGA WORKS Collegiate Championship (PWCC) presented by Chase and Kohler. The 39th edition of the PWCC will be contested May 4-6 at The Park in West Palm Beach, Florida, and will be broadcast live on Golf Channel all three days from 4:00 to 7:00 p.m. ET.

 
 

🎙️ FEATURED PODCASTS

New Episode of The Fairway to Retail Success: Evolving Retail at Kiawah Island Club with Devon Thew

The latest episode of The Fairway to Retail Success features Devon Thew, Director of Retail at Kiawah Island Club. Devon shares how she has transformed Kiawah’s multi-location retail program into a seamless, dynamic, and connected member experience that spans golf, fitness, beach, pool, tennis, and sporting clay facilities. WATCH


The Traveling Golf Diva Welcomes LPGA legend Nancy Lopez

Step into inspiration, legacy, and pure golf magic on The Traveling Golf Diva Podcast with host Doris R. Muscarella as she welcomes LPGA legend Nancy Lopez for an unforgettable episode:

“From Rookie Sensation to Golf Legend: Nancy Lopez Shares Her Journey, Smiles, and Timeless Wisdom.” From her record-breaking rookie season to 48 LPGA Tour victories, Nancy opens up about her incredible journey, the joy that fueled her success, and the powerful role golf plays in building confidence, connection, and community. Her warmth, wisdom, and signature smile shine through in every moment. LISTEN


Three Tech Caddie Podcast Conversations Reveal Where AI Is Advancing — and Where Golf Operators Still Need Support

As golf professionals head toward the PGA Show and operators across colder climates begin planning for the season ahead, three recent episodes of the Tech Caddie podcast offer a timely snapshot of where golf technology is evolving — and where meaningful work remains. WATCH

 

Keep Reading