NEWS

Shot Scope’s LM1 Launch Monitor Delivers New Insights Into the Amateur Game

Shot Scope, the industry leader in golf performance tracking and data analytics, announces the LM1 Launch Monitor – arguably the most in-demand golf product of 2026 – has recorded over 1 million shots every month since hitting the market. For the first time, golfers can compare themselves with other amateurs of a similar age or handicap, setting more realistic performance goals instead of chasing tour-level speed and distance numbers.

Simulator Boom Spawns New, ‘House Call’ Lesson Format, Proponent Group Research Reveals

Fresh survey data from Proponent Group sheds light on a new wrinkle in golf instruction: the “house call” lesson given on a golfer-owned simulator. It further revealed that 55 percent of the coaches with opportunity for house-call teaching take advantage of it. There’s no apparent reason to think the trend won’t continue to grow, perhaps even grow rapidly.


BUSINESS

Pro-Duffers USA Foundation Chairman John Haigler to Speak at African American Golf EXPO 2027

Jim Beatty, CEO of Jim Beatty Golf Ventures and founder of the African American Golf EXPO and Forum, announced that Mr. John Haigler, Chairman of the Board of Directors of the Pro-Duffers USA Inc. National Foundation, will be a featured speaker/panelist at EXPO 2027. Mr. Haigler will be speaking in the “Building Excellence in Our Communities” segment of the EXPO.

Future Champions Golf and British Junior Golf Tour Expand Global Partnership, Creating New International Championship Pathways

Future Champions Golf (FCG) and the British Junior Golf Tour (BJGT) are excited to announce an expanded global partnership designed to create more opportunities for junior golfers to compete internationally, earn championship invitations, and pursue their dreams in golf. Through the expanded alliance, BJGT will host qualifying events for the 2027 FCG Callaway World Championship in Southern California, beginning with its final event of the 2026 season.

Oct Pellucid Perspective: Simulator Golf Sector Math “Pencils Out” Generally Positively

Contributing Editor Stuart Lindsay leads with Part II on his assessment of the growing simulator golf sector and the hurdle rates for successful retail and on-premise installations (the Utilization figure needed is likely lower than you think). Publisher Jim K. takes a look at a subset of the 2026 golf course transactions outlined in a recent industry report to determine if there are current biases in purchases by investment levels and Pellucid-defined facility types (Premium, Value, Price).

Future Champions Golf and Mexican Golf Federation Announce Major Expansion of Partnership for 2027

Future Champions Golf (FCG) and the Mexican Golf Federation (Federación Mexicana de Golf) are excited to announce a major expansion of their partnership for the 2027 season, creating new opportunities for junior golfers throughout Mexico to compete internationally, represent their country, and pursue college golf opportunities in the United States. At the 2026 FCG Callaway World Championship, a record 76 junior golfers from Mexico competed against an international field of 752 players representing 42 countries.

University of Miami Preseason All-American Scarlett Schremmer Set to Make LPGA Tour Debut at The ANNIKA Driven by Gainbridge at Pelican

University of Miami sophomore and preseason All-American Scarlett Schremmer – who captured two individual titles in Miami’s first three events of the 2026-27 season – will tee it up against the best players in the world as a sponsor invitation to The ANNIKA driven by Gainbridge at Pelican. Schremmer will make her LPGA Tour debut at The ANNIKA.


TECHNOLOGY

Noteefy Launches AI Booking Engine, Letting Golfers Book Tee Times Directly With Courses Inside ChatGPT, Claude, and Muse

Noteefy, the #1 revenue and demand platform used by over 1,500 golf courses and resorts, launched its AI-Powered Booking Engine. Golfers ask an AI assistant for help booking a tee time, and the booking engine converts that inquiry into a booking on the course’s own tee sheet, at the course’s own rates, with the golfer relationship staying with the operator. Golfers are already using AI assistants to decide where to play.

Supporting the Next Generation of Golfers: SAM PuttLab at the Hanwha Life Invitational

At the Hanwha Life Invitational Asia Junior Women’s Golf Championship, held October 6–8 at The Heaven Country Club in Korea, Science&Motion’s partner V1 KOREA brought SAM PuttLab directly to the practice green. Junior players from Korea, Indonesia, Singapore, Malaysia, Thailand, Vietnam and the USA received complimentary putting analysis, immediate feedback and a detailed digital report of their stroke. A large monitor displayed live 3D stroke visualization, making it easy to connect the putting motion with the measured data.

Golfmanager and Pin Vision Join Forces to Bring Live Course Data Into the Heart of Golf Club Management

Golfmanager, the AI-Core Golf Operating System redefining how golf clubs operate, optimize, and grow, and Pin Vision, the cloud-native GPS technology company powering live course intelligence for golf’s leading platforms, announced a new integration bringing Pin Vision’s course data into the Golfmanager ecosystem. Daily pin positions are updated automatically, reducing the need for club teams to maintain the same information manually across different systems.

 

COURSES

Your Desert Golf Adventure Awaits at Marriott’s Shadow Ridge

Experience Marriott’s Shadow Ridge Golf Club, where memorable golf meets the natural beauty of the Coachella Valley. Elevate your game at the Golfzon Leadbetter Academy, located at Marriott’s Shadow Ridge Golf Club in the heart of the Coachella Valley. Book by November 15 to save 10% on premier two- and three-day Mini Schools and Retreats. Train with Leadbetter-certified instructors using private practice facilities and OnForm video swing analysis.

The Club at Starr Pass Is New Distinguished Golf Destination with ELITE Status

BoardRoom magazine, in partnership with Forbes Travel Guide, has named The Club at Starr Pass in Tucson, Ariz., a Distinguished Golf Destination with an ELITE Designation, The Hallmark of Excellence for a golf course. This merit-based designation recognizes exceptional golf courses that exceed expectations in the quality of service and amenities, facilities, and most importantly the teamwork of the staff and management. At its heart are 27 holes of championship golf across three nine-hole routings; Pioneer, Gambler, and Palmer.

 

📈 TRENDING

1️⃣ PXG has announced the launch of the new PXG® Torpedo® ZT Putter, bringing the popular Torpedo design from its Battle Ready® II Putter lineup into a Zero Torque configuration.

2️⃣ GOLFZON, the global leader in golf simulator technology, announced the company has named Lisa Fahey President, GOLFZON America.

3️⃣ Miura Golf, manufacturer of the world’s most meticulously designed golf clubs, announced the release of a brand new iron collaboration with four-time NBA Champion and Olympic Gold Medalist Stephen Curry.

4️⃣ PROTOCONCEPT GOLF, a luxury Japanese golf equipment manufacturer, celebrates another Tour victory with its next-generation prototype irons.

5️⃣ Paramount+ unveiled the trailer and key art for A Course Called Ireland, the six-part documentary series featuring Bill Murray and author Tom Coyne playing their way across some of Ireland’s most legendary golf courses.