U.S. Kids Golf and Tropicana Products, Inc. today announced a new multi-year sponsorship agreement aimed at advancing family engagement, educational programming, and memorable experiences for young golfers and their families worldwide.

Through the partnership, Tropicana will become an Official Sponsor of U.S. Kids Golf, supporting initiatives that encourage children to learn and enjoy the lifelong game of golf while strengthening family connections through sport.

Azamara Cruises, the Global Leader in Destination Immersion®, and Premier Golf, a leading provider of luxury golf travel experiences worldwide, today announced a new partnership.

The partnership will feature dedicated golf sailings across North America, Europe, Britain and Ireland, Australasia, South America, and the Mediterranean. The program is designed to combine immersive cruise itineraries with access to some of the world's most renowned golf experiences.

Momentum continues to build for the 2026 PGA Buying Summit, July 26-29 at Omni PGA Frisco Resort & Spa, as PGA of America Golf Professionals and industry professionals finalize plans ahead of early-July savings deadlines. Designed to support earlier assortment planning, the Summit brings together Spring 2027 product discovery, decision-focused education and peer collaboration at a key point in the buying cycle.

Savings on registration, education enrollment and hotel reservations are currently available at PGABuyingSummit.com.

Four-time Ryder Cup venue The Belfry Hotel & Resort has unveiled what is believed to be Europe's first active-terrain golf performance suite, bringing together Zen's programmable putting and full-swing technologies for the first time in a single bay to create one of the world's most advanced indoor coaching and fitting environments.

Located within the VIP Studio at the resort’s PGA National Golf Academy, the installation combines a new Zen Green Stage with the existing Zen Swing Stage, allowing golfers to experience breaking putts, uneven lies and changing slopes throughout a single coaching or fitting session.

Whether you are a teaching professional, golf academy, club fitter, or golf club, outdoor putting clinics offer a fantastic opportunity to help golfers improve their putting – one of the most important aspects of their game. Indoor training in winter and outdoor training in summer complement each other perfectly, creating a year-round development pathway for golfers.

On this episode, Brendan Sweeney and Ryan Ballengee look back on the SiriusXM PGA Tour Radio Listeners Cup, featuring Carl and Dennis Paulson from Inside the Ropes, as well as Brian Katrek and John Maginnes from Katrek and Maginnes on Tap. The French Lick Resort shined as host of the three-day competition. WATCH

Sun Mountain Sports announced today that DP World Tour professional Ryggs Johnston has joined the Sun Mountain family as an official brand ambassador.

A rising talent in professional golf, Johnston, 26, earned international attention following a breakthrough 2025 season on the DP World Tour after an All-America career at Arizona State University. After graduating in 2024, he advanced through all three stages of DP World Tour Qualifying School to earn playing rights for the 2025 Race to Dubai season.

Sport entertainment leader Topgolf announced today a landmark partnership with Youth on Course, the nonprofit organization providing youth with access to life-changing opportunities through golf. Together, the two organizations are taking direct aim at one of the game's greatest priorities: ensuring that youth—one of golf's fastest-growing segments—have every opportunity to fall in love with the sport.

From July 1 through September 3, Youth on Course members and Alumni Network members will receive access to Topgolf bays for just $5, Monday through Thursday, from open to noon. The partnership is aimed at keeping clubs in kids' hands all summer long, right when school is out and the opportunity to build lasting habits is greatest.

Ironhorse Golf Club in Leawood, Kansas recently completed a comprehensive renovation of its practice facility, marking the club's most significant upgrade since 2022. The Practice Facility is open to the public daily and includes practice range, putting green, short game area, and a three-hole par-3 course.

Mitch and Joe head back to Cobra HQ to test the newest additions to the Cobra 3DP iron family — the X, MB, and Tour. We dive into how Cobra’s 3D-printed lattice structure removes over 100 grams from the clubhead and redistributes it for optimal launch, forgiveness, and feel. The biggest surprise? Just how consistent the sound and feel are across all three models — including the surprisingly forgiving MB.

If you’re considering 3D printed irons or debating between the X, Tour, or MB, this breakdown gives you everything you need to know.

BooYaa Golf has never been designed to blend in. From bold prints to confident colour, the brand has built its identity around golf apparel with presence. But what makes a BooYaa piece unmistakable is not only what people see from a distance. It is what they notice up close: the texture, the finish, and the details they can feel.

That is where BooYaa Golf’s signature silicone detailing comes into its own.

BIG MAX is helping golfers celebrate Independence Day with a fantastic offer this 4th of July. And with this being an extra special anniversary, BIG MAX is offering $50 off one of it’s best-selling award winning golf bags.

The Dri Lite Hybrid Tour 2 builds on the success of its predecessor, offering more storage, a refined design, and premium materials. With a truly hybrid design this ultra-lightweight bag is perfect for walking the course. A two point, padded shoulder strap, air channel technology and easy access pockets provide convenience and comfort, while water-resistance and the addition of SoftGuard PU material add protection from the elements.

1️⃣ The KBS GPS USA 250th Limited Edition Putter Shaft honors 250 years of American history with a premium patriotic design built on the proven performance of the KBS Graphite Putter Shaft.

2️⃣ HONMA and Bugatti, the legendary hyper sports car manufacturer, have joined forces to unveil a co‑branded golf club collection designed exclusively for this collaboration.

3️⃣ SuperStroke unveiled the REVL Element 4X club grip. Designed for golfers who prefer a reduced taper and enhanced control, the REVL Element 4X features an enlarged lower hand profile that simulates four extra wraps of tape.

4️⃣ Rick Shiels has become the first golf creator in history to surpass one billion YouTube views, marking a landmark moment not only for his channel, but for golf media as a whole.

5️⃣ Bad Birdie announced its first-ever entry into golf footwear through a collaboration with PAYNTR Golf, the fastest-growing performance footwear brand in the game. The collaboration will roll out in two limited-edition drops that fuse technical performance with bold aesthetics.