HONMA GOLF will launch the new HONMA WEDGE, featuring a soft stainless-steel material, at authorized retailers and directly on the official HONMA website. As wedge selection has become increasingly complex, HONMA introduces a new value proposition: a wedge that is simple to choose, helping more golfers find the right club for their game. The new HONMA WEDGE uses a soft stainless-steel material that combines rust resistance with a soft feel. Even with an unplated finish, it maintains long-lasting performance, eliminating concerns about rust while delivering stable spin performance over time. It also challenges the conventional perception that stainless steel feels hard at impact, providing a soft sensation similar to carbon steel. Its feel has also been highly rated in testing by TEAM HONMA.

The National Golf Sales Rep Association (NGSA) announced the launch of the Certified Golf Sales Representative Program, a new self-paced online certification designed to give golf industry sales representatives a consistent, professional standard of training across every core skill their role demands. The program was developed to address a gap NGSA has long observed in the golf retail industry: while sales reps are responsible for representing brands, managing complex buyer relationships, and driving revenue across a wide range of retail channels, few standardized training resources exist to prepare them for the job. The Certified Golf Sales Representative Program is built to close that gap.

Women are playing an increasingly important role in the growth and future of golf. The Traveling Golf Diva Podcast with Doris Muscarella is helping to bring their stories, experiences, and perspectives to the forefront while highlighting the people, places, and organizations shaping today’s golf industry. At the heart of The Traveling Golf Diva Podcast is a simple mission: Giving Women a Voice in the Golf Industry.   Hosted by Doris Muscarella, the podcast features conversations with women golfers, LPGA professionals, instructors, entrepreneurs, executives, industry leaders and other individuals whose experiences provide insight into the evolving world of women’s golf.

For a growing number of BooYaa customers, the brand experience does not begin in a shop. It begins at the front door, with a parcel. How the garment inside has been folded, packed, labelled, and protected on its journey decides whether it arrives feeling considered or processed. For the South African premium apparel brand, those details are part of the product itself. As BooYaa expands into new markets and grows its range, Procurement Manager Edwin Moses says the experience around each garment has to match the quality of the clothing inside it.

From customized golf bags to a complete team collection, BIG MAX’s partnership with Golf Austria showcases the brand’s growing role in supporting elite golfers with equipment designed around the needs of the team. For 2026, the partnership took another leap forward. For the first time, the BIG MAX x Golf Austria collection extends beyond golf bags to include a selection of accessories and tailor-made gear created for the Austrian team.

Next Round, a leading golf equipment trade-in platform powering upgrades for pro shops, club fitters and retailers worldwide, recently launched a pair of B2B programs crafted to streamline the trade-in journey while offering greater transparency and incentives for partners: the Cash Back Rewards Program and Price Lock Guarantee.

Aimtech US Inc., a high-tech enterprise specializing in laser ranging R&D, manufacturing, and sales, today announced the global debut of its flagship product: the Aimtech 3-in-1 OIS Radar Golf Rangefinder. Developed entirely through in-house R&D, the Aimtech device is the world’s first to integrate Optical Image Stabilization (OIS), Millimeter-wave Radar Detection, and an AI Smart Caddy into a single handheld unit. It goes far beyond distance measurement—delivering swing tracking and intelligent club recommendations that combine Tour-level precision with a personal coaching experience.

The Indoor Golf Alliance today announced a free live webinar, “How to Make More Money From the Bays You Already Have,” addressing one of the fastest-growing challenges facing indoor golf operators: how to earn more without raising hourly rates in an increasingly crowded market. The session takes place Wednesday, September 9, 2026, at 9 a.m. PT / 10 a.m. MT / 11 a.m. CT / 12 p.m. ET.

Discover a golf getaway designed around the way you want to play and stay at Puntacana Resort, where championship golf, effortless hospitality, and the beauty of the Dominican Republic come together. Choose from the resort’s signature Mostly Inclusive Golf Experience or a lighter AP option, both designed to provide a seamless stay with VIP touches. Expanded dining inclusions also give guests more opportunities to enjoy the resort’s restaurants throughout their visit.

The Portugal Invitational 2026, part of the PGA TOUR Champions schedule, took place at The Els Club Vilamoura in Portugal. During the event, Wayrobo worked with local partner Alvorada Tech to deploy WayPick 2 on the driving range for golf ball collection. Rather than being brought to the event simply as a product demonstration, WayPick 2 operated in a real golf environment and performed the task it was designed for: collecting golf balls on the driving range throughout the event.

The fifth annual Folds of Honor Collegiate will be hosted September 6-9 at Jack Nicklaus-designed American Dunes Golf Club in Grand Haven, Mich. This year’s tournament will again feature 15 men’s teams and 12 women’s teams, with a field made up of elite Division I talent, a Division II qualifier, the Service Academies, and two Historically Black Colleges & Universities (HBCU). After being one of the most watched college tournaments of 2025, Golf Channel will again broadcast the Collegiate live over 18 hours. Rebroadcasts of the competition will also be aired. Last year’s Collegiate reached nearly one million viewers across 12 live & replay telecasts, one of the largest unique audiences for an NCAA golf tournament on Golf Channel in 2025.

IMG is delighted to announce its appointment as the golf course management partner for Thatluang Lake Golf Resort, a landmark new golf destination currently under development in Vientiane, Laos. Scheduled to open in late 2026, the project marks IMG’s first golf course management assignment in Laos and represents an important milestone in the company’s continued expansion across Asia. 

DrinkTanks, the premium drinkware and outdoor beverage brand known for durable, high-performance products, has introduced its new Home Field Collection, a customizable drinkware program designed around the colors, energy and traditions that make game day special. Built around the theme “Backyard to Bleachers Drinkware,” the Home Field Collection gives customers the opportunity to create coordinated DrinkTanks products in color combinations inspired by their favorite schools, teams, clubs, and communities. Whether tailgating before kickoff, hosting friends at home, gathering at the golf club or cheering from the stands, the Home Field Collection is designed to bring a unified look to the entire game-day experience.

As football season kicks off, TaylorMade is expanding its lineup of officially licensed NFL golf accessories and equipment, giving fans new ways to showcase team pride on the course. New additions to the NFL collection include MG5 wedges, ball marker sets and Tour Preferred™ gloves. The newly introduced NFL-branded MG5 wedges feature forged construction and saw-milled grooves, and are available in 52°, 56° and 60° loft options. TaylorMade has also restocked its officially licensed NFL driver headcovers, designed to protect drivers while displaying support for fans’ favorite teams. The expanded NFL collection is aimed at golfers looking to combine their passion for football with their game on the course.

Sunday Golf is hiring for a Director of Wholesale Sales to oversee the company’s booming wholesale business. The role will manage key accounts and oversee sales channels while building the systems, forecasting discipline, and growing a team needed to scale. The new Director of Wholesale Sales will report directly to the CEO and serve as a player-coach within the organization, personally managing key retail relationships while leading the broader wholesale sales team and developing the systems and processes required to scale the business. APPLY

Several golf-industry companies are seeking sales representatives across the U.S. AndersonOrd Life Leisure Apparel is offering a company sales representative position with a $65,000 annual salary plus commission, travel and bonus opportunities. The Green Needle is recruiting independent sales representatives for its golf accessory line, offering 20% commission on gross sales. Meanwhile, premium UPF 50+ apparel brand Solbari is expanding its U.S. golf sales network, with representatives sought in priority Sun Belt markets to develop green-grass retail accounts. Additional information and golf sales opportunities are available through the National Golf Sales Association. APPLY

Wayrobo is seeking an experienced Overseas Sales Director to lead expansion in North America, Europe, or Australia/New Zealand. The full-time position will develop regional sales strategies, build and manage dealer and distributor networks serving golf courses and driving ranges, cultivate key accounts, and help establish local sales teams. Candidates should have at least eight years of international sales experience, including three or more years in golf equipment, turf machinery, agricultural machinery, or robotics, along with established industry relationships and sales-team management experience. The role requires frequent travel and a bachelor’s degree or higher. APPLY

Kohanaiki is seeking a motivated and detail-oriented Assistant Golf Course Superintendent to join its golf course maintenance leadership team. Reporting directly to the Golf Course Superintendent and working closely with the Director of Golf Course Maintenance & Grounds, this individual will play an important role in maintaining championship-quality playing conditions while developing the leadership skills necessary for long-term advancement in the profession.
This is an excellent opportunity for an emerging superintendent to gain experience at a premier private golf facility with a year-round operation, a strong commitment to professional development, and a maintenance team of 35 full-time employees. The ideal candidate will bring a strong work ethic, high golf IQ, exceptional attention to detail, and a genuine desire to learn, lead, and grow. APPLY