
NEWS
Srixon Celebrates the Red, White, and Blue with New All-American Collection
Just in time for one of golf’s biggest stages, Srixon is bringing patriotic style and major championship energy to the course with the launch of its new All-American Collection. The collection is a bold, limited-edition lineup inspired by the spirit and pride of summer golf in America.
“We wanted to create a collection that matches the energy and excitement surrounding this time of year in golf and one of the game’s biggest championships,” said Casey Shultz, Senior Product Manager at Srixon “There’s something special about this season for golfers, and the All-American Collection reflects that in every detail, from the soft goods to the premium equipment.”
Stop Overpaying for Influencers: The Data-Backed Strategy You’re Missing
Every marketing dollar is under fire right now. If you are sinking your budget into high-priced paid influencers just for their massive follower counts, you are leaving money on the table.
We have the receipts. AmbassadorTrack analyzed thousands of data points from over 35 brands tracking more than 7,000 influencers. The hard numbers show that paid influencers do not always outperform creators who are simply given a discount or a free product. Cash-heavy deals alone are killing your overall ROI.

BUSINESS
Give the Gift of More Golf: GolfForever Offers $100 Off All Training Systems for Father’s Day
GolfForever, the industry-leading at-home golf fitness and wellness system designed to help everyday golfers move better, play better, and enjoy the game pain-free for the long run, is pleased to announce the details of its annual Father’s Day promotion with $100 savings on all GolfForever Training Systems from June 1 through June 21. Whatever Dad’s goal is — distance, consistency, or pain relief — GolfForever delivers. This is how he’ll get it: through 100+ expert-curated programs that adapt to his body, goals, and equipment, delivering real improvement in as little as 15 minutes, two to three times per week.
Vortex® Golf Continues To Build Team With Addition of the Lads
Vortex® Golf is proud to welcome The Lads, one of golf’s most compelling new voices on YouTube. Known for their ability to balance high-level play with an authentic, entertaining approach to the game, The Lads represent a modern take on what it means to have serious fun playing golf. “The Lads are such a perfect fit for Vortex® Golf,” said Sawyer Briel, Vortex® Brand Manager. “We make a heck of a great rangefinder, but we also know that what makes this game so great is having fun and giving the viewer something they can take with them to improve their game. The Lads do this as well as anyone, and we couldn’t be more excited.”
2nd Swing Golf Proudly Serves as PGA of America’s Official Golf Club Rental Partner
The partnership eases a critical point of friction for over 30,000 PGA of America Golf Professionals by providing access to premium-level golf club rental sets. With over 150,000 golf clubs available on 2ndswing.com and in its retail locations, including new and used options from every major equipment manufacturer, 2nd Swing ensures golfers of all skill levels can find the perfect equipment to match their game and budget, powering a program servicing golf professionals nationwide.
Pinned Golf Announces Official Partnership with Spittin’ Chiclets
Pinned Golf is excited to officially announce its new partnership with Spittin’ Chiclets, one of the most influential brands in the sports world. The partnership brings together two brands connected by a shared passion for golf, competition, entertainment, and making the game more fun for today’s golfer. When you think of Spittin’ Chiclets, you probably think of hockey first. But if you actually listen to the podcast, watch the content, or follow the crew, you know golf has become a massive part of the culture surrounding the brand. From competitive matches and golf trips to side bets, chirps, and stories from the course, Spittin’ Chiclets has helped create a version of golf that feels more social, more entertaining, and more relatable to today’s golfer.
CPG Partners With ION 54 To Lead Transformation of Global Community and Commercial Strategy
The Confederation of Professional Golf (CPG) has agreed a long-term partnership with strategic global golf business ION 54, to lead the development and commercialization of its newly created CPG Ventures enterprise. The agreement establishes a structured programme of work, designed to transform CPG’s existing network into a scalable, revenue-generating global platform.
PGA Tour’s Charles Schwab Challenge Headlines Live Programming This Week on Golf Channel
Golf Channel to Provide Daily Live Coverage as PGA TOUR Heads to Colonial Country Club in Fort Worth, Texas. LPGA Tour’s Three-Day ShopRite LPGA presented by Wakefern Airs Live on Golf Channel Fri.-Sun. 2026 NCAA Division I Women’s Golf Championship Concludes TODAY, with Live Coverage Beginning at 6 p.m. ET. Coverage of 2026 NCAA Division I Men’s Golf Championships Begins This Week on Golf Channel App and GolfChannel.com. DP World Tour – Austrian Alpine Open Airs Live Thur.-Sat. Starting at 7 a.m. ET and Sunday, starting at 6 a.m. ET.

COURSES
Kohanaiki Becomes First in Hawaiʻi to Deploy FireFly Automatix AMP-L100 Autonomous Electric Mower on Its Golf Course
The Private Kona Coast Club Implements the Award-Winning Autonomous Reel Mowing System, Setting a New Benchmark for Sustainable Golf Course Operations in the Hawaiian Islands. Kohanaiki, a private club community on the Kona Coast of the Big Island of Hawaiʻi, today announced the implementation of the FireFly Automatix AMP-L100 autonomous electric reel mower on its Rees Jones-designed championship golf course, making Kohanaiki the first club in the Hawaiian Islands to deploy the technology. The milestone positions Kohanaiki at the forefront of innovation and sustainable golf course operations in the Pacific.
RTJ II Unveils New Second Course at Thai Country Club
Robert Trent Jones II Golf Course Architects (RTJ II) unveiled the design for an entirely new 18-hole Members’ course and comprehensive practice facility at Thai Country Club, adding a second course at the award-winning club. “This is about creating one of Thailand’s absolute best golf experiences,” said Trent Jones, COO, RTJ II. “We’re adding a new course to complement Thai Country Club’s storied reputation while establishing its own distinct character.”
Seminole Legacy Golf Club Hosts 2026 NCAA Regional
Seminole Legacy Golf Club recently hosted the 2026 NCAA Tallahassee Women’s Golf Regional from May 11-13, solidifying its status as a premier collegiate golf venue. The Florida State women’s golf team leveraged their home course advantage to secure a second-place finish, marking their 10th consecutive trip to the NCAA Championships, played May 22-27 in Carlsbad, California. At the NCAA Championships, the Seminoles finished tied for 23rd overall.
Entrada at Snow Canyon Selected To Host 2030 and 2031 Utah State Amateur Championships
Entrada at Snow Canyon Country Club has been selected by the Utah Golf Association to host the 2030 Utah Women’s State Amateur and the 2031 Men’s State Amateur tournaments, marking the first time these prestigious events will be held in Southern Utah. The Utah State Amateur Championship, established in 1899, is recognized as the longest continuously held amateur golf tournament in the world. Hosting the championships at Entrada signifies a historic expansion of the tournament’s geographic footprint within the state.
Park Hyatt Niseko Hanazono Launches Golf Stay Plans as Niseko’s Green Season Begins
As Niseko welcomes the arrival of its refreshing green season, Park Hyatt Niseko Hanazonok launches its 2026 Golf Stay Plans, inviting golf enthusiasts to refresh and recharge amid cool summer temperatures, open fairways, and tranquil alpine scenery. As part of the Niseko Hanazono Resort, the golf stay offerings provide effortless access to Hanazono Golf, allowing guests to move seamlessly between fairways and the refined comfort of Park Hyatt Niseko Hanazono. With daily breakfast, an 18‑hole round of golf and dedicated transfers included, alongside flexible check‑in privileges and refined amenities, the plans are carefully designed for an unhurried and refreshing green‑season stay.
A Whole World of Golf and Summer Activities Awaits in Mallorca
Set high above Palma Bay, Castillo Hotel Son Vida, a Luxury Collection Hotel, Mallorca offers a refined summer escape where championship golf, Mediterranean elegance, and unforgettable experiences come together seamlessly. Part of the renowned Arabella Golf Resort Mallorca, the adults-oriented resort (12+) sits beside four exceptional golf experiences—Golf Son Vida, Golf Son Muntaner, Golf Son Quint, and Palma Pitch & Putt—offering guests access to 63 holes of year-round play. Complimentary transfers to nearby courses make every round effortless, while sweeping views of Palma Bay elevate every moment on and off the course.

APPAREL
Ahead Celebrates Father’s Day with Championship and U.S. 250th Headwear
Father’s Day shopping just got easier with Ahead’s collection of premium championship headwear, crafted for dads who value timeless style, comfort, and a connection to the game. From classic cotton twill favorites to modern AeroSphere™ performance styles, Ahead’s Father’s Day lineup features an assortment of U.S. Open, PGA Championship, and The Open caps that blend everyday wearability with elevated design details.
Featherie Golf, Created By Teenager Kate Korngold, Named A Sponsor For ING Spring Forum
Featherie Golf, a flourishing company created by a teenager who was frustrated by the lack of apparel choices for junior female golfers, has signed as a Presenting Sponsor for the International Network of Golf (ING) Spring Forum. The ING Spring Forum will be hosted by The Landings Golf & Athletic Club in beautiful and historic Savannah, GA. The event, scheduled for June 1-4, will be headquartered at the Thompson Hotel.
Summit Golf Brands Named Exclusive Retail Apparel Partner at Rodeo Dunes
Summit Golf Brands, the parent company of B. Draddy, Zero Restriction, and Fairway & Greene, is proud to announce its partnership with Rodeo Dunes as the resort’s exclusive on-site Retail Apparel Partner, a first-of-its-kind partnership within the U.S. golf industry. Summit Golf Brands will oversee all apparel offerings in the Rodeo Dunes pro shop, support all staff apparel needs, outfit events and group experiences, and develop curated digital site activations for Rodeo Dunes Founders.
🎙️ FEATURED PODCASTS
A New Episode of Be The Right Club Today Podcast
Bensalem, PA– Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd discuss all that took place at the 2026 PGA Championship. New episodes every week on both YouTube and your favorite podcast platforms WATCH

National Golf Foundation President and CEO Greg Nathan to Join Golf Business LIVE
The National Golf Course Owners Association (NGCOA) announces that Greg Nathan, president and chief executive officer of the National Golf Foundation (NGF), will appear as the special guest on the next episode of Golf Business LIVE.
Nathan will join host and NGCOA CEO Jay Karen on Tuesday, May 26, at 1:00 p.m. ET. The conversation will provide a timely post-National Golf Day industry reset, drawing on Nathan’s deep expertise to explore the current state of the golf economy, record-breaking participation growth across the U.S., the rapid evolution of off-course golf and how shifting demographics are shaping the game’s long-term future. WATCH
On the Road with the LPGA in Cincinnati: The Road to French Lick, 2026, Ep. 4
On this episode, Ryan Ballengee and Brendan Sweeney are in Cincinnati at Maketewah Country Club for the Kroger Queen City Championship, the LPGA Tour stop where Lottie Woad just won. We’re joined by Golf Channel commentator and major champion Karen Stupples to talk LPGA, as well as drone pilot and creator Dave Evenson, who shows off the glamour shots from The Dye Course and Maketewah.
Subscribe to Golf News Net for the latest golf news and rumors, with analysis of all of the biggest stories from the PGA Tour, LIV Golf, LPGA Tour, Korn Ferry Tour and more. WATCH




