The National Golf Course Owners Association (NGCOA) is pleased to announce that Sir Nick Faldo, unquestionably the most successful European golfer in history, will appear as a special guest during Multi-Course & Resort Operators Retreat 2026 (MCOR26). On the afternoon of Wednesday, June 10 in Monterey, California, Sir Nick will sit down with NGCOA CEO Jay Karen for a fireside chat and candid conversation covering Sir Nick’s unforgettable golf career, his current passions and aspirations, his take on course design and development, and the future of the golf industry. Sir Nick will also take questions from the MCOR26 audience to wrap up the event.

Heather Angell, PGA Director of Instruction at The Golf Club at Fiddler’s Creek in Naples, FL, has won the South Florida PGA Southwest Chapter Teacher of the Year for an unprecedented second year in a row. This is the third time Angell has won the award in the past five years. She also won the award in 2021.  She was also named one of Golf Digest’s Best Teachers in State for 2026-2027 and is a Golf Range Association Top 100 Growth of the Game Instructor for five years in a row.

Faldo’s “digital twin” and digitized voice will power a premium experience for golf courses and golfers using the GOLF.AI CONCIERGE Agent March 3, 2026 — Salt Lake City — GOLF.AI Inc., the world’s No. 1 AI company in golf, today announced that Sir Nick Faldo, a 6X major champion golfer, has become its Global Ambassador. As part of the agreement, Faldo’s “digital twin” will appear across the GOLF.AI brand and communications, and Faldo’s digitized voice will drive the caller experience for the company’s flagship golf course service, the GOLF.AI^TM CONCIERGE Agent, which was formally launched today.

B. Draddy is proud to announce a new partnership with Cameron McCormick, the 2015 PGA Teacher of the Year, longtime coach of Jordan Spieth, and founder of world-renowned performance academy Altus Performance. As part of the agreement, B. Draddy will serve as the Official Outfitter of both McCormick and Altus Performance. One of the game’s most respected instructors, McCormick brings an elite performance pedigree and global reputation for player development to the B. Draddy family.

KemperSports, a leading golf, sports and hospitality experience company, today announced a list of annual awards that honors the facilities and people who shined brightest over the past year. The awards were given at the KemperSports Honors dinner held at Medinah Country Club that was the culmination of a three-day KemperSports Leadership Conference. More than an awards ceremony, the evening served as a reflection of KemperSports’ purpose — helping people pursue their passions — and the people who bring that mission to life every day.

ParOne has expanded its engineering team behind AVA Golf, the soon-to-be-released intelligence platform that transforms how golfers analyze and improve game performance through data and video. To accelerate bringing AVA Golf to market, Aron Schüler has been promoted to Director of Engineering with Harsha Koritala and Tushar Wani joining as highly credentialed machine learning and computer science engineers.  All are based in Dallas and are graduates of the University of Texas-Dallas, the fifth-ranked artificial intelligence program in the U.S.

The Junior Invitational at Sage Valley Golf Club, the most prestigious event in junior golf, today confirmed its 2026 field for the 15th edition of the tournament, which takes place March 11-14. The 60-player field includes all 10 of the top ranked boys junior players and nine of the top 10 ranked girls junior players. This event routinely features the future of golf as 36 boys and 24 girls from 19 countries compete for top honors.

Tucked along the pristine Pacific coastline, The St. Regis Punta Mita Resort invites travelers to experience a secluded escape defined by renewed luxury and effortless refinement. Blending timeless elegance with modern sophistication, the resort offers signature St. Regis Butler Service, exceptional dining, and tranquil beachfront surroundings designed for complete relaxation. For golfers, paradise includes access to two Jack Nicklaus Signature golf courses, where ocean views and championship design create an unforgettable test of skill in one of Mexico’s most breathtaking settings.

Historic Reading Country Club will celebrate its 103^rd anniversary with a Community Open House on Friday, April 11, 2026, beginning at 12 p.m. The free event is an opportunity for the community to tour the newly renovated Club and experience all it has to offer, including the beautiful golf course, plus multiple dining and event venues. Event vendors will be in attendance with free giveaways and raffles; specialty drink and hors d’oeuvre samples will be served from Jack’s on the Green (the Club’s scratch kitchen); a dual-bay Trackman simulator competition; plus, the exciting debut of the newly renovated bridal suite.

GOLF.AI Inc., the world’s No. 1 AI company in golf, today launched the GOLF.AITMCONCIERGE Agent, an AI-empowered, digital system for pro shop phone systems that instantly understands tee times,policies, pricing, and everyday golfer questions, delivering a live voice and digital agent ready to take bookings andhandle inquiries at once. Courses can launch the GOLF.AI CONCIERGE Agent in under five minutes

This March, the Association of Golf Merchandisers (AGM) continues its mission to advance the golf retail industry through dynamic, expert-led webinars that empower professionals to think strategically and act proactively. Each session this month is designed for golf retail buyers, merchandisers, and industry vendors who want to stay ahead of trends, strengthen communication, and drive performance in their shops. From transforming your pro shop into a high-velocity retail ecosystem to mastering communication that builds trust and connection, reigniting your store’s energy with The Crackle Factor™, and refining markdown strategies for maximum profitability, the March lineup offers forward-thinking insights and practical takeaways to help you grow revenue, inspire teams, and enhance the member experience.

The PGA TOUR’s Arnold Palmer Invitational Presented by Mastercard headlines a busy week of live tournament coverage on Golf Channel this week, also including the PGA TOUR’s Puerto Rico Open, the Blue Bay LPGA on the LPGA Tour, the PGA TOUR Champions’ James Hardie Pro Football Hall of Fame Invitational and the first live college golf event of the year, the Darius Rucker Intercollegiate presented by presented by Principal Financial and PXG.   

2THUMB putting grip player and member of the DP World Tour birdied his final five holes on Sunday to win the South African Open at Stellenbosch Golf Club.  The South African won for the second straight week after claiming his first-career title at the 2026 Magical Kenya Open at Karen Country Club in Kenya, February 19-22. 

PGA Professional Blake Jirges from Coto De Caza Golf & Racquet Club talks about how being focused and staying in the present is crucial while playing golf. WATCH

A 720 sq. ft. workshop on wheels equipped to service Team PING on the road. Step inside our new double-decker with Shane Bacon and PING Sr. Tour Van Technician Adam Harding to discover how we support PING pros on the PGA Tour. WATCH