The Sapphire Golf Tour today announced its highly anticipated 2026 season, unveiling a six‑city schedule that reflects the tour’s rapid growth, cultural momentum, and unwavering commitment to elevating minority women in golf. This year’s tour blends elite competition, community engagement, and cultural celebration, positioning Sapphire as one of the most dynamic and purpose‑driven platforms in modern sports.

Uneekor, a global leader in golf simulation and performance technology, today announces closing 2025 with 50% year-over-year growth. The milestone year is driven by a steady cadence of new product releases, strong commitment to continued innovation, accelerated advances in AI-powered training, strategic leadership additions, and an ongoing focus on making golf simulation accessible to players at every level. Uneekor’s growing global footprint and engaged user base reflect the company’s expanding reach and community momentum. As of year-end 2025, Uneekor supports active users across 71 countries.

Tournament Solutions announces the appointment of Brian Lucas as its new Managing Director. In this role, Lucas will oversee company operations, drive strategic growth initiatives, and further strengthen Tournament Solutions’ market position. Lucas brings extensive experience from leadership roles at Callaway Brands and Acushnet Holdings Corp., with a proven record in business development and operational excellence. His expertise will guide Tournament Solutions through its next phase of innovation and expansion.

The National Golf Foundation (NGF), the only trade association serving every sector of the golf business, today announced the addition of two highly respected industry leaders—Bill Golden and Reid Gorman—to its senior leadership team. The new hires strengthen the NGF’s ability to support the golf industry by expanding its research, strategic insight, and enhanced services, delivering greater value to the industry and its businesses.

Public Drip, a modern golf apparel brand built for the public athlete, has partnered with RepSpark to power its wholesale expansion and improve its B2B operations. Designed in Brooklyn, New York, Public Drip blends the timeless forms of traditional menswear with the function of progressive sportswear. Through this partnership, the brand will leverage RepSpark’s position as the #1 B2B eCommerce platform in golf to streamline its ordering processes and reach a wider community of golfers who value self-expression and versatile, everyday design.

FLAGD Golf is thrilled to announce an expanded and extended relationship with PGA Magazine, solidifying a new Sales & Marketing Agreement that will run through the end of 2031. The renewed agreement unlocks a wide array of branding, advertising and sales opportunities to green grass, with a strong emphasis on in-person meetings, networking events and collaborative initiatives throughout the multi-year term.

SQAIRZ, the performance footwear company redefining how athletes connect with the ground, today announced a new partnership with The Alliance Fastpitch, becoming the Official Softball Cleat of one of the most influential competitive fastpitch organizations in the United States.

This partnership marks a major milestone in SQAIRZ’s rapid expansion into softball. Since entering the sport, SQAIRZ has earned recognition across the diamond community for its science-driven approach to footwear engineering, validated by medical experts, independent testing, and top-tier athletes. 

The Village of Woodridge has selected KemperSports, a leading golf, sports and hospitality experience company, to manage Village Greens of Woodridge. The partnership is focused on elevating the overall golf experience through exceptional customer service, enhanced course conditions and a renewed passion for serving the Woodridge community and surrounding region. Under KemperSports’ management, Village Greens of Woodridge will benefit from the company’s proven operating standards, agronomic expertise, strategic marketing, event management capabilities and community-first approach.

Golfers looking to pair championship golf with refined oceanfront luxury will find their ideal escape at JW Marriott Los Cabos Beach Resort & Spa. Situated within the prestigious Puerto Los Cabos community, the resort places guests just steps from one of Baja’s most celebrated golf destinations—Puerto Los Cabos Golf Club.

Bill Bergin – Rees Jones Design Debuts in Top-25 of Golfweek’s Top-200 Resort Course Rankings; Earns Best New Course Honors from Sports Illustrated and Golf Digest.

McLemore Resort, the destination resort located atop Lookout Mountain in Northwest Georgia, celebrates three impressive golf course honors The Keep received from several prominent media outlets.

Balsam Mountain Preserve, a premier resort-style private residential community nestled high in the Blue Ridge Mountains between the charming mountain towns of Sylva and Waynesville, announces the appointment of Gayle Starke as its new club general manager. Starke, who most recently served as the general manager at The Cliffs at Walnut Cove, brings over a decade of leadership experience in the private club industry, along with a distinguished background in world-class hospitality.

Homestead in Midway, Utah has broken ground on a multi-million-dollar golf course renovation led by award-winning architect John Fought.  The golf course renovation is part of a larger resort-wide enhancement project that began in 2019. The new John Fought design is scheduled to open to member- and resort-guest play by summer 2027. Fought, a former US Amateur Champion and PGA TOUR Rookie of the Year, is reinventing the resort’s original Bruce Summerhays-designed golf course, redesigning all greens, fairways, bunker complexes and tees.

 The PGA of America today unveiled a dynamic schedule for the PGA of America Industry Stage presented by CapTech at the 73rd PGA Show. The PGA of America Industry Stage, located at the epicenter of the expansive PGA Show Floor, was introduced in 2007 by the Association to provide the game’s industry leaders an opportunity to present to attending industry professionals on current innovations, strategies and processes that impact the greater golf industry.

Branded Bills continues its rapid ascent within the golf headwear category, reinforced by results from the Association of Golf Merchandisers’ (AGM) 2025 survey, which highlights the brand’s sustained growth and increasing influence across golf facilities nationwide. For the second year in a row, Branded Bills doubled its share in the survey and now ranks as the #2 Headwear Brand overall, passing major perennial competitors, underscoring significant momentum within green grass.

Gallus Golf, the leading provider of mobile app technology for golf courses, will unveil new Golfer Stat Tracking and AI-powered Stats Analysis inside its course-branded mobile apps at the 2026 PGA Show. The new capabilities are the first phase of a broader initiative focused on making the on-course experience more interactive and engaging for golfers while helping golf courses build deeper, longer-term relationships and revenue that extend well beyond tee time bookings.

GolfForever, the industry-leading at-home golf fitness and wellness system designed to help everyday golfers move better, play better, and enjoy the game pain free late into life, will kick off the 2026 golf season by exhibiting at the golf industry’s largest business event, the 2026 PGA Show. The GolfForever team will have a presence at the annual Demo Day at Orange County National Golf Center, on Tuesday, Jan. 20. The team will be networking and showcasing the GolfForever product line at the Health and Wellness Pavilion (Range Zone 7).

SimSpace, the specialist manufacturer of premium indoor golf enclosures, has launched the new UltraMAX enhanced Golf Enclosures and Grey Impact Screens, enhancing its industry-leading portfolio for trade and commercial installations. To be launched this January at the PGA show in Orlando, the UltraMAX Grey Impact Screens deliver a significantly sharper image quality than traditional white impact screens. By utilising grey projection, the screens provide improved contrast and colour richness, maintaining image clarity while reducing the impact of ambient light.

Motocaddy, the world’s leading electric caddy brand, has secured a prominent position at the upcoming PGA Show, exhibiting at booth #2363 in the main exhibition hall just off the central thoroughfare. The location provides an ideal platform for the company to showcase its latest game-changing innovations to golf operators from across the United States and Canada.

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, will showcase the all-new Antigravity shoe at the upcoming annual PGA Show (Booth No. 4073). Designed for golfers who demand all-day comfort without sacrificing performance, Antigravity redefines lightweight stability with a silhouette that carries players confidently through every step of the round. The Antigravity shoe was developed for unpredictable conditions and long days on the move. At its core is TRUE’s new Pebax® Superfoam midsole, delivering a rare combination of featherweight cushioning, explosive rebound, and long-term resiliency. 

Golf Live, the market leader in live, virtual coaching, will be hosting top PGA Professional Instructors at Booth #1504 during the 2026 PGA Merchandise Show in Orlando. Florida. Following the success of its Coaches Panel during the 2025 show, Golf Live has expanded the number of top coaches that will be participating in various discussions throughout the show.

Perry Weather, a leader in weather safety technology and the Official Weather Platform of the PGA of America, will return as an exhibitor and presenter at this year’s PGA Show in Orlando, FL. As part of The Clubhouse Stage session, “Strategic Investments For Your Club,” Perry Weather will join fellow industry partners to discuss how smart investments in technology can improve operational efficiency, elevate the golfer experience, and reduce risk across golf facilities. 

J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, is returning to the PGA Show to celebrate its 30th anniversary and launch its new lifestyle driven collection. 2026 will be a celebratory year for J.LINDEBERG and the premium brand will unveil a refined lifestyle vision that bridges sport, fashion and culture. This evolution comes to life through the Fall/Winter 2026 collection, showcasing elevated silhouettes, advanced materials, and fashion-led performance innovation.

Smart2Move, the global reference in Ground Reaction Force and force plate technology for golf performance, is proud to announce its world-class speaker schedule for the PGA Show 2026 in Orlando. Located at Booth #2165, Smart2Move will deliver an unmissable education experience, bringing together some of the most influential minds in golf instruction, biomechanics, and performance science. The sessions are designed to bridge data, coaching application, and real-world performance, providing actionable insights for coaches, instructors, and performance professionals.

Zero Friction, LLC, a leading innovator of golf products, has announced its return to The PGA Show. Renowned for its high-quality, technologically advanced products, Zero Friction will unveil two new additions to its catalog at this year’s show, the Victory Tour golf glove and the Victory Tour™ golf ball. The company will also debut a patriotic line of USA golf gloves, hats, tees, and towels. Attendees can explore Zero Friction’s complete golf lineup at booth 1101 during the annual PGA Show, January 21-23, 2026.

RepSpark CEO and Founder Meghann Butcher will be a featured panelist alongside Golf Genius at the 2026 PGA Show. The session, titled “Special Orders Made Fast and Easy,” aims to provide Golf Professionals with actionable strategies to eliminate the manual friction often associated with member requests.

CertiFresh Cigar®, a leading provider of premium cigars to golf clubs, resorts and casinos around the country, will be showcasing two new premier cigars and promoting a special discount offer in its booth at the PGA Show in Orlando next week. The PGA Show is scheduled for Jan. 21-23 in the Orange County Convention Center. CertiFresh Cigar® will be in Booth 5643.

Shade Headwear (Booth #5250) a leading innovator and the industry’s only premium, low-minimum, private-label, fully-custom headwear supplier sets its sight on the highly anticipated PGA Golf Merchandise Show, January 21^st-23^rd in Orlando, FL. Shade will follow up its Spring/Summer 2026 Full Line Custom Headwear Program with the release of its highly anticipated Clubhouse Collection. This new collection brings innovation and trend to the forefront of golf headwear by focusing solely on premium product attributes including the latest in functional fabrics, appliques, and trims while still being backed by Shade’s unwavering commitment to its private label roots.

GOLFJOY, a global leader in golf launch monitor and simulator technology, will showcase its most comprehensive product lineup to date at the 2026 PGA Show and Demo Day in Orlando, featuring major advancements across launch monitors, immersive training solutions, outdoor range technology, and rapid-deployment simulator systems. Attendees can experience GOLFJOY’s latest technology at Booth #1261, where the company will present updated and newly designed launch monitors, advanced player-feedback technology, and five new quick-installation simulator options, reinforcing its commitment to performance accuracy, realism, and flexible installation for golfers, facilities, and commercial partners.

GBN University Podcast kicks off a new season with an episode featuring Jim Smith Jr., Director of Golf and COO of the Philadelphia Cricket Club, America’s oldest country club. Hosted by Steve Scott, PGA Professional and golf broadcaster, the conversation highlights Smith’s direct leadership style and the impact of hosting major championships. Listen here.

Tech Caddie Podcast: Rusty Grimm Shares How He Grew From One Golf Course to Six and Why Rustic Golf Properties Switched From Lightspeed to TenFore Golf Tech Caddie, the golf operations and technology podcast hosted by Mike Hendrix, Founder and President of smbGOLF, has released a new episode featuring Rusty Grimm, Founder of Rustic Golf Properties. In the conversation, Grimm breaks down how he purchased his first golf course, scaled into a six-course portfolio in Wisconsin, and made technology decisions that match a fast-growing multi-property operation. LISTEN HERE

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Hal breaks down his own process for getting himself ready for a season on tour and the guys react to several rules changes taking place this year. Be The Right Club Today is available each week on your favorite podcast platform LISTEN

Twitter Facebook Pinterest Email The Traveling Golf Diva was born from a passion for adventure and a deep love for the game of golf. Founded by avid traveler and dedicated golfer Doris Muscarella, the brand was inspired by a simple but powerful realization: women in golf—especially those eager to explore the world one course at a time—deserved more visibility, inspiration, and representation. LEARN MORE