Luxury golf fashion brand Duca del Cosma is merging unmatched fashion with advanced performance in the newly introduced SS26 lineup, headlined by the RIMINI and VIESTE pairing. With unmistakable colors and sporty designs, the RIMINI for men and VIESTE for women not only promise to turn heads on the course but are allowing golfers to up their game with defining Airplay Roma outsole technology that forms a core part of the premium brand’s performance-driven design philosophy.

Callaway® Apparel, developed by global fashion leader Perry Ellis International, proudly announces the addition of two of women’s golf’s most exciting young professionals — Carla Bernat Escuder and Suvichaya Vinijchaitham — to its growing roster of global brand ambassadors. Representing Spain and Thailand respectively, the duo reflects Callaway Apparel’s commitment to supporting the next generation of international talent competing on the game’s biggest stages.

Shot Scope, an industry leader in performance-driven golf technology, builds momentum with the breakthrough LM1 launch monitor, seeing overwhelming demand from golfers eager to access performance data without the traditional barriers of cost or subscriptions. The LM1 quickly captured the attention of the golf world, redefining expectations for entry-level launch monitors. With a price point under $200, it has shattered long-standing barriers in the launch monitor category—opening the door for golfers of all skill levels to understand and improve their game like never before. For many, LM1 marks their first experience with real performance data, delivering instant insights without complexity or cost.

GolfForever is kicking the season off with 15 percent sitewide savings from April 4 – 13. April and the year’s first major championship has long signaled the start of the golf season. The difference between a good season and a great season often comes down to how well your body moves. No one knows this better than GolfForever Tour Athlete Scottie Scheffler, winner of the 2022 and 2024 Masters, who enters 2026 one U.S. Open shy of a Career Grand Slam.

Majors Challenge announced the launch of its $250,000 Perfect Team Contest for the upcoming Masters Tournament. The free contest challenges fans to assemble a flawless team of golfers for a chance to win the massive grand prize as the world’s best descend on Augusta National. The Majors Challenge Perfect Team Contest offers a $250,000 prize to any participant who selects a 12-player roster that achieves the lowest possible combined score based on the official tournament field.

Golf VX announced its partnership with the Chicago District Golf Association (CDGA). The collaboration marks a significant milestone for Golf VX as it continues to bridge the gap between traditional golf and modern, year-round play. To officially launch the partnership, CDGA members will receive 40% off simulator bay time at Golf VX when booking a minimum of two hours. The exclusive member benefit officially launched on March 6, 2026, at Golf VX Arlington Heights and CDGA members will enjoy perks and special offers all season long.

PROTOCONCEPT GOLF, a distinguished Japanese golf club manufacturer, has officially announced its latest collaboration: the Vessel x PROTOCONCEPT 2026 Golf Bag Collection. As PROTOCONCEPT continues to expand its presence across major golf tours globally, the brand has gained recognition as a tour-focused company. The two collaborative golf bags exemplify and reinforce the company’s distinct identity. PROTOCONCEPT’s high-performance club heads are manufactured in Niigata, the same land once governed by Kenshin. By integrating this motif, Vessel x PROTOCONCEPT 2026 Golf Bag Collection, it is a modern-day armor designed to protect golf equipment and empower the game of golf.

If you’ve been around simulators enough, you’ve probably heard people say how fun it is to have the GSPro software because the course library is expansive and includes custom designed courses you can’t find anywhere else. GSPro is compatible with several of the top launch monitor systems on the market today and provides users a seamless and enjoyable experience. Meanwhile, innovators like Trackman and SkyTrak have dug in their heels and run their systems with their own proprietary software programs. It’s not really a matter of “Who’s better?” because they’re all great. It’s more of an instance of “Which system is better for ME?” And, predictably, that depends on several factors.

BOYNE Golf, one of North America’s largest golf resort destinations, has been recognized by USA Today among its 10BEST Golf Resorts category. The resort, comprising three hotel properties and 11 golf courses, ranked 3rd on a list of the country's top golf resorts. Now with five courses, The Highlands offers the perfect buddy-trip golf experience. Groups can check into the lodge and never return to their cars during their stay. The latest golf attraction is the Doon Brae short course and Back Yaird Himalaya-style putting course, both located on the backside of The Highlands Main Lodge. 

Bobby Jones Links (BJL), one of the fastest-growing club management and development companies in the industry, is pleased to announce that it has been chosen to manage Delray Beach Golf Club and Lakeview Golf Club, both owned by the City of Delray Beach, Fla. Designed by Donald Ross and Dick Wilson and opened in 1926, the Delray Beach Golf Club features an 18-hole championship course and an expansive clubhouse. 

Dormie Network has announced plans to build a new clubhouse at Victoria National in Newburgh, Indiana. The project represents Dormie Network’s continued commitment to enhancing the member experience, ensuring facilities match the caliber of a golf course ranked the No. 1 Best Course in Indiana by Golf Digest. Café Vic at the ground level of the clubhouse will offer self-service food and beverage options alongside a full bar, and candy wall for a convenient at-the-turn experience. An adjacent Owner’s Lounge will offer a private space for groups, featuring a golf simulator and additional entertainment amenities.

Set against the sweeping backdrop of the Sonoran Desert, ADERO Scottsdale Resort offers a refined golf escape where championship play meets elevated relaxation. With the Stay & Play Golf Package, guests enjoy access to premier desert courses paired with serene accommodations designed to showcase panoramic mountain and valley views. Between rounds, unwind with elevated dining, rejuvenate at the resort spa, and take in Arizona’s signature sunsets from one of Scottsdale’s most scenic vantage points.

The Ridge Course at The Els Club Desaru Coast reopened on April 1 following a comprehensive 12-month enhancement program carried out entirely by the club’s agronomy team. The work on the Ridge Course, one of the three nines at the Ernie Els Signature Design Ocean Course, reflects the venue's commitment to delivering an exceptional golf experience while maintaining the integrity of its original design. The Els Club Desaru Coast is managed by Troon with the work supported Troon’s international division.

Woodholme Country Club in Pikesville, Maryland recently welcomed Alex Childs as the club’s new head golf professional and Kelsey Baier-Anderson as the new golf course superintendent. As the weather warms and golfers prepare for a new golf season, Childs, Baier-Anderson and the entire Woodholme Country Club team are focused on growing the club’s golf program while enhancing the entire member and guest experience.

The PGA of America announced today the current field for the 2026 Senior PGA Championship, taking place April 16-19 at The Concession Golf Club in Bradenton, Florida. The 21 Major Champions committed to play in the 2026 Senior PGA Championship include: Defending Champion Ángel Cabrera, Michael Campbell, Stewart Cink, Darren Clarke, John Daly, Ernie Els, Padraig Harrington, Retief Goosen, Lee Janzen, Zach Johnson, Bernhard Langer, Tom Lehman, Justin Leonard, Shaun Micheel, José María Olazábal, Corey Pavin, Vijay Singh, Henrik Stenson, David Toms, Mike Weir and Y.E. Yang.

Check out the new episode from Be The Right Club Today, presented by Makefield Putters. In this episode, Hal and Mark are joined by world-renowned golf artist Graeme Baxter for an eye-opening discussion about his work. New episodes out every Thursday. LISTEN

On the latest episode of The Traveling Golf Diva with Doris Muscarella, she interviews golf instruction legend Kay McMahon — LPGA Professional Hall of Famer, PGA member, and Director of Instruction at eduKaytion Golf. LISTEN

Season 3, Episode 2 spotlights the AJGA’s renewed partnership with FlightScope and the impact that cutting‑edge performance data continues to have on junior golf. We’re joined by Jordan Vogler of FlightScope, who shares insights into the company’s latest innovations and what this long‑term partnership means for the future of player development. WATCH