
NEWS
Play in Full Color with Srixon’s Tour Ink Collection
SRIXON® is bringing new energy to the course with the introduction of its Tour Ink Collection, a fresh lineup of soft goods featuring bold strokes and bright, full-color style. Designed for golfers who want their gear to stand out, the Tour Ink Collection delivers a vibrant look on tour-caliber essentials with nothing muted. Srixon’s Tour Staff will debut the Tour Ink Collection headwear on-course during the PGA TOUR’s Valspar Championship, aligning perfectly with the event’s vibrant atmosphere and long-standing connection to the popular paint brand. With bright colors and bold personality at the heart of the tournament, the Tour Ink Collection is a natural fit, bringing a fresh, expressive look to the week.
See the Course Like Never Before – Shot Scope’s H50 Is Here
Shot Scope, an industry leader in performance-driven golf technology, today announces the official availability of the new H50 Handheld GPS. Powered by Shot Scope’s patent-pending golf map technology, the GPS handheld device delivers fast, accurate yardages and advanced visual course data in a sleek, easy-to-use touchscreen device. Designed to improve club selection and on-course decision making, the H50 provides precise front, middle, and back distances, along with dynamic ‘plays like’ yardages that account for elevation changes. At the heart of the H50 experience is interactive hole mapping, giving golfers a full overview of each hole from the tee. Multiple viewing modes allow players to move between a photographic image of every golf hole generated from real-time satellite imagery, automatically zoom into a predetermined length of every hole or green, or choose to view key front, middle, and back information in a large format.
Breakthrough Golf Introduces FORTA and FORTA TOUR Wood Shafts Built for Speed and Stability
Breakthrough Golf Technology, the company that revolutionized the putter shaft category with Stability, today announced the launch of its new FORTA and FORTA TOUR wood shafts, engineered to help golfers increase ball speed while maintaining tighter dispersion and consistent launch conditions off the tee. Built with advanced stability engineering, the shafts are designed to produce faster ball speeds and more consistent carry while maintaining control. The lineup introduces two distinct performance profiles: FORTA and FORTA TOUR shafts. Available beginning April 1, 2026, through authorized Breakthrough Golf fitters and retailers worldwide.
Cobra Golf X Palm Tree Crew Launch Limited Edition OPTM X Driver Collab
COBRA® Golf continues its celebrated relationship with DJ Kygo and Palm Tree Crew with the latest limited edition COBRA OPTM x PTC drivers. Inspired by a longstanding friendship between Rickie Fowler and DJ Kygo, the new models feature COBRA’s cutting-edge technology adorned with beach-inspired graphics aimed at those who play hard and relax harder. The new limited-edition COBRA x PTC limited edition driver also features COBRA’s game-changing FUTUREFIT33 ADJUSTABLE HOSEL SYSTEM, which is the most significant and innovative metalwood fitting technology to date. The system allows for 33 unique loft and lie settings that can be adjusted independently, unlocking an unprecedented number of fitting options.

BUSINESS
Troon adds LPGA Tour Star Jennifer Kupcho to Team Troon
Troon®, the leader in providing golf and club-related leisure and hospitality services, is proud to welcome four-time LPGA Tour winner Jennifer Kupcho to Team Troon – a collection of top international golf talent representing the Troon brand across professional golf and beyond. Kupcho joins a distinguished roster of Team Troon athletes, including fellow LPGA Tour golfers Benedetta Moresco and Cheyenne Woods, and PGA TOUR golfers Justin Thomas, Gary Woodland, Matt Kuchar, Matthew Fitzpatrick, Alex Noren and Erik van Rooyen, and four-time Long Drive World Champion Maurice Allen. Each golfer carries the Troon logo on their golf bag, with select players sporting full Troon‑branded bags, and also engage in activations, junior clinics, social engagement and beyond.
New Special Report Reveals How Golf Course Facilities Can Dramatically Reduce Turf Maintenance Costs at Driving Ranges
Power Tee announced the release of a new special report titled “How Golf Facilities Can Dramatically Reduce Turf Maintenance Costs at Driving Ranges,” now available as a free download for general managers, golf course superintendents, course operators, and chief operating officers. With turf maintenance costs continuing to rise due to increased labor expenses, equipment use, turf recovery demands, and escalating water costs amid growing shortages, the report provides practical strategies that help superintendents significantly reduce the time, cost, and effort required to maintain grass tee lines at driving ranges.
APGA World Wide Technology Player Development Program to feature five of APGA Tour’s top players in 2026
Five of the top players on the APGA Tour have been selected as participants in the APGA World Wide Technology Player Development Program for the 2026 season. The APGA World Wide Technology Player Development Program is a comprehensive initiative designed to nurture and elevate top APGA performers on and off the course. Through elite coaching, customized club fittings, fitness evaluations, mentorship and new professional development sessions, the program equips players with the tools they need to reach the highest levels of the game.
Golf Live is the Presenting Sponsor of the New England PGA Teaching & Coaching Summit
Golf Live continues to show its support for PGA Members through its sponsorship of and participation in PGA Section Teaching & Coaching Summits. As coaching continues to evolve with the times, Golf Live with its dynamic platform incorporates lesson technologies, business management tools, and academy requirements into its mobile and new desktop applications. On March 30, 2026, the 2026 New England PGA Teaching & Coaching Summit will be held at the Nashawtuc Country Club.
CMAA and The Club Foundation Announce First Class of 2026 National Golf Day Stipend Recipients
National Golf Day unites the golf and club industries on Capitol Hill in Washington, DC. Advocates convene to educate members of Congress and their staff members about the industry and the impact of notable legislative and regulatory issues. The event is organized by the American Golf Industry Coalition, of which CMAA is a proud founding member. To encourage broader member participation, CMAA has established a travel stipend to defray the cost of attendance. CMAA members may apply for support to cover travel and accommodations associated with participation in the Washington, DC, advocacy event.

WINNERS BAG
SuperStroke Congratulates Cameron Young on his Victory at THE PLAYERS Championship
SuperStroke congratulates 28-year-old New York native Cameron Young on his stirring victory at THE PLAYERS Championship, the second win of his career. Young overcame a four-stroke final-round deficit with a showy combination of power, precision and clutch putting down the stretch with a SuperStroke Zenergy Pistol 1.0 putter grip in hand.
Bryson Claims Victory at LIV Golf Singapore With JumboMax
JumboMax® congratulates Bryson DeChambeau on his victory at LIV Golf Singapore. DeChambeau claimed his fourth LIV Golf individual title in a dramatic playoff at the Serapong Course at Sentosa Golf Club, returning to the winner’s circle in a four-round event for the first time since capturing the 2024 U.S. Open. Throughout the week, he trusted JumboMax counterbalanced Tour Series XL swing grips and the JMX JumboFlat 17 putter grip he helped design.
Panther National Congratulates Ambassador Cameron Young on Victory at the 2026 PLAYERS Championship
Panther National, Palm Beach County’s newest modern golf and lifestyle community, proudly congratulates club Ambassador Cameron Young on his remarkable victory at the 2026 PLAYERS Championship at TPC Sawgrass, one of golf’s most prestigious and competitive tournaments, and the flagship event of the PGA TOUR. Young is one of several world-class ambassadors representing Panther National, including PGA TOUR stars Xander Schauffele, Viktor Hovland, Nick Dunlap, Sahith Theegala, Erik van Rooyen, Camilo Villegas, and LPGA major champion Lexi Thompson, along with Panther National partner and course designer, Justin Thomas.

COURSES
Dunedin Golf Club Restored to Its Golden Age Glory
Nearly a century after Donald Ross first designed Dunedin Golf Club, the historic city-owned municipal course just north of Tampa in Dunedin, Fla. has reclaimed its place among the great American munis – following a $6 million restoration, guided by Ross specialist Kris Spence. The restoration brought back the bold contours, subtle movement, and strategic options that made Ross’s work legendary. Golfers now face complex green shapes, deep bunkering, and a return to shot values that reward creativity and precision.
Relax, Recharge & Enjoy Unlimited Golf in Playa del Carmen!
Golfers looking to blend relaxation with unlimited time on the fairways can do exactly that at Residence Inn Playa Del Carmen. Guests who stay two nights or more enjoy unlimited golf for two at the iconic Hard Rock Golf Club Riviera Maya, located just five minutes from the hotel. This 18-hole championship course is set amid lush tropical scenery and thoughtfully designed to challenge and delight players of all skill levels.
The Bernardus Experience: Play, Eat & Stay at the Netherlands’ Solheim Cup 2026 Venue
Set to host the Solheim Cup in September – the first time the event will be staged in the Netherlands – Bernardus showcases The Bernardus Experience: a seamless Play, Eat & Stay offering combining championship golf, Michelin star dining, and boutique on-course accommodation. The Dutch championship venue, located in the province of Noord-Brabant, near the historic city of ’s-Hertogenbosch and the Van Gogh National Park, is set within a tranquil natural landscape while remaining highly accessible internationally, positioned within approximately 30 minutes of Eindhoven Airport and easily reached from Amsterdam and Rotterdam.

DrinkTanks is currently seeking independent sales representatives to support their ongoing growth and expansion.
DrinkTanks®, a leading brand of premium insulated drinkware and barware, is strengthening its sales presence in strategic territories. The company is seeking experienced sales executives with an established background in golf to represent the brand in Ohio, Tennessee/Kentucky, Wisconsin, Minnesota, Utah/Colorado, Iowa/Nebraska, and East Pennsylvania/West Virginia. APPLY
URSROBOT Sales Representatives
We are seeking a high-energy Outside Sales Representative to serve as the face of our brand and the primary driver of our regional growth engine. In this role, you will build and scale our dealer and customer acquisition strategies within your assigned territory, working directly in the field to deliver best-in-class performance. You won't just follow a script; you will be the "boots on the ground" leader responsible for identifying opportunities and closing deals. URSROBOT, Inc. is a leading force in the world of robotics, specializing in Automated Mobile Robots (AMR) that redefine the way we interact with technology. APPLY
Golf Course Superintendent - Troon- Silverado, CA
Silverado Resort and Spa is excited to announce the exceptional career opportunity of South Course Superintendent. Qualified candidates will thrive in a fast paced, hospitality environment and be highly focused on providing superior playing conditions. Silverado Resort and Spa is a 36-Hole private and resort golf community located in Napa, California. The resort is under new ownership and is undergoing upgrades property wide. This is a very exciting time for Silverado and a great opportunity for someone looking to grow their career. APPLY





