APPAREL

Alma Mater Footwear Launches Fall 2026 Collection With New Styles

Alma Mater, the footwear company using innovation to create a profound impact in the golf community, today announced its Fall 2026 collection, bringing fresh silhouettes and colorways to its product line, with every style now available for men and women. Alma Mater investor and LPGA TOUR player Natasha Oon will debut the new women’s Beta Lite on tour at The Standard Portland Classic, August 13-16 in Portland, Oregon, the week following the collection’s launch.

Callaway® Apparel Unveils Summer/Fall 2026 Collections Featuring Next-Gen Performance Technologies and All-Weather Versatility

Callaway® Apparel, developed by global fashion leader Perry Ellis International, today unveiled its Summer/Fall 2026 Men’s and Women’s Collections, showcasing innovative performance technologies, premium fabrics and versatile layering engineered to help golfers perform their best in every condition while delivering functional style beyond the course.

Designed for changing weather and today’s active lifestyle, the Summer/Fall Collections combine lightweight performance, weather protection and elevated styling through proprietary fabric technologies, advanced layering pieces and modern silhouettes that transition seamlessly from the golf course to everyday wear.

 

BUSINESS

The Stack System Surpasses 50 Million Recorded Swings, Fueling the Next Generation of Personalized Speed Training.

The Stack System today announced that golfers have surpassed 50 million recorded swings, marking a milestone that reflects both the platform’s rapid growth and more than two decades of scientific research into how golfers develop speed. Unlike traditional speed training programs that prescribe the same workouts for every player, The Stack System builds personalized training plans based on each golfer’s individual speed profile, progress, and response to training. The growing volume of standardized performance data has allowed the company to continually refine and validate its programming, ensuring that recommendations become increasingly effective over time.

Anarch+ Image Stabilized Golf Laser Rangefinder: Range Smarter. Play Better.

Golfers raved about the award-winning, Anarch® Golf Laser Rangefinder. Its crystal-clear optics and incredible accuracy meant more greens in regulation, with glass that made any distance easy on the eyes. Here are the three biggest changes golfers wanted, built into the Anarch+®: PINSPOTTER+™ MODE, IMAGE STABILIZATION and DUAL CART MAGNETS. For a detailed list each Vortex® Golf Laser Rangefinder’s specifications, frequently asked questions, and high-resolution images, check out the Vortex® Golf New Product Portal.

TITE Eyewear Launches Affiliate Program for Media, Content Creators, Influencers

TITE Eyewear, the performance eyewear brand engineered exclusively for golf, announces the launch of its affiliate program via AvantLink’s publisher affiliate network. TITE Eyewear debuted at the 2026 PGA Show and launched this spring with vision-enhancing, green-amplifying lens technology designed to give golfers an edge. The new program connects media, content creators, and influencers with a performance product they can test firsthand and confidently recommend to their audience.

Unknown Golf Partners with the Midwest PGA Section

Unknown Golf, a golf technology company delivering tournament management and player engagement solutions to clubs and golf associations nationwide, today announced a new partnership with the Midwest PGA Section. Unknown Golf’s platform — including its tournament and event management tools and its Unknown+ scoring and wagering experience — is available today, and through this partnership, Midwest PGA Section clubs and professionals now have the opportunity to bring that technology to their own courses and members.

Buffalo Groupe Study Finds Performance, Not Brand Loyalty, Drives Today’s Golf Gear Purchases

A new national study from Buffalo Groupe finds that today’s avid golfer is shopping with a performance-first mindset, favoring gear that delivers results over allegiance to any single brand. The 2026 Buffalo Groupe Golf Gear Marketplace Report examines the shopping habits, purchase drivers, and brand preferences of avid golfers, evaluating more than 60 golf brands across clubs, apparel, footwear, and tech to offer a detailed look at how consumers move from purchase trigger to point of sale.

Labar Golf Expands Into Mexico, Actively Pursuing Golf Course Construction and Renovation Projects Across Latin America

LaBar Golf, a premier golf course construction and renovation firm, today announced its expansion into the Mexican market, a milestone in the company’s international growth that gives golf course owners, developers, and architects across Mexico and Latin America direct access to LaBar’s construction, renovation, irrigation, and surveying expertise. LaBar Golf is now actively pursuing new construction, renovation, irrigation, drainage, and infrastructure projects with private clubs, resorts, developers, and municipalities throughout the region.

MGI Golf Sets the Standard as America’s No. 1 Electric Caddy Brand for Third Consecutive Year

MGI Golf, global leader in technology for the walking golfer, announces it has been named the No. 1 electric caddy brand in the United States for the third consecutive year, according to newly completed market research conducted by Buffalo Groupe. The research confirms that MGI leads the U.S. electric golf caddy market across major green-grass and off-course retail channels, reinforcing its position as the category’s most trusted and recognizable brand.

Babygrande Golf Named Official Media Production Partner for Malbon Golf’s Future Buckets Salty Turf Showdown

Babygrande Golf announced a new partnership with Malbon, naming Babygrande Golf the official Media Production Partner for the 2026 Future Buckets Salty Turf Showdown, taking place August 13 at Salty Turf in San Clemente, California. As part of the agreement, Babygrande Golf will provide comprehensive video production and digital marketing services designed to showcase one of golf’s most exciting youth events. 

 

PEOPLE

KemperSports Names Ryan Harbour Vice President of New Business Development

KemperSports, a leading golf, sports and hospitality experience company, today announced the appointment of Ryan Harbour as Vice President of New Business Development. Harbour will lead strategic growth initiatives focused on expanding the company’s portfolio of golf courses, hospitality destinations and lifestyle properties across North America. Harbour brings more than 15 years of executive leadership experience in business development, sales and strategic partnerships across the golf and hospitality industries.

Golf Instruction Legends Bob Toski and Mike Malaska Reunite for Exclusive Golf Live+ Global Live Stream

Golf Live+ will present an extraordinary opportunity for golfers, instructors, and fans worldwide when legendary teacher Bob Toski, one of the true pioneers of modern golf instruction, joins Mike Malaska, past PGA National Teacher of the Year, for a special live-streamed conversation on Thursday, August 13, 2026, at 4:00 p.m. EDT. The exclusive event is part of Mike Malaska’s monthly Golf Live+ series and marks one of Toski’s rare appearances at age 99.

Willie Mack III wins APGA at The 1912 Club in playoff, extends his record-setting career total to 20 APGA TOUR victories

The APGA at The 1912 Club came down to the APGA Tour’s two top players this season, and it took two extra holes to crown a champion Wednesday. Willie Mack III birdied the 17th hole, then made three straight pars on the 18th – first in regulation and then on two sudden-death playoff holes – to hold off Marcus Byrd and win the Advocates Professional Golf Association’s annual tournament outside Philadelphia.

From Fan Favorites to New Voices: Youth on Course Announces New Official Ambassadors

With golf participation among young players reaching unprecedented levels, Youth on Course is tapping four influential voices to join Roger Steele and Tisha Alyn in championing affordable golf access across the country. Joining them is an exciting new roster of media personalities and golf content creators, Hally Leadbetter, Bradford Wilson, Mariah Swigart, and Nick Dimengo. While each has established a strong presence in the golf community, they all share a commitment to Youth on Course’s mission of expanding access and opportunity through golf. Collectively, they reach an audience of more than 2 million. 

PGA of America Golf Professional David Bennett Earns PGA Master Professional Designation

The PGA of America has announced David Bennett, Co-Founder of Bennett Golf Group in Mount Pleasant, S.C., and Chief Operating Officer of the Hill Club, has achieved PGA Master Professional status, the highest education designation available within the Association. One of more than 30,000 PGA of America Golf Professionals, Bennett is the 487th PGA Member to achieve the designation. He achieved his designation in Executive Management.

PGA of America Names Jeffrey J. Jones II Independent Director

The PGA of America today named Jeffrey J. Jones II to its Board of Directors as an Independent Director, adding an accomplished public company CEO and board director to the Association’s leadership. The appointment is effective immediately. Jones succeeds Terry Clark as an Independent Director following Clark’s appointment as Chief Executive Officer earlier this year. Jones joins the Board as one of three Independent Directors, bringing decades of public company governance and executive leadership experience.

SQAIRZ Appoints Michael Ferlauto as VP of Sales to Accelerate National Retail and Omnichannel Expansion

SQAIRZ, the performance footwear company redefining stability and biomechanics across golf, baseball, softball, pickleball and medical footwear, today announced the appointment of Michael Ferlauto as Vice President of Sales. The 20-year footwear industry veteran will lead an aggressive strategy to build SQAIRZ’s presence in retail and wholesale channels, broadening the brand’s distribution beyond its direct-to-consumer roots.

 

COURSES

Double the Fairways. Double the Reward.

There’s never been a better time to experience one of golf’s most legendary destinations. Sawgrass Marriott Golf Resort & Spa is rewarding golfers with double the resort credit when they book the TPC Experience or Stadium Package by August 31. Guests will enjoy preferred access to the iconic TPC Sawgrass, home of the legendary island green and one of the most recognizable championship courses in the world.

Motor City Golf Club Invites Michigan Golfers to Compete for a Spot on Its Inaugural MCGC “Champs” Team at Open Tryout

Motor City Golf Club (MCGC) is calling on Michigan’s best amateur golfers to take their shot at history during the inaugural MCGC Champs Open Tryout, presented in partnership with The Cardinal at Saint John’s Resort, Carl’s Golfland and the Golf Association of Michigan (GAM), on Saturday, September 12.

The Grove to Host Second Annual Fore! The Women’s Game On 10 August, 2026


The Grove, a premier five-star golf and leisure resort located northwest of London, will host the second annual Fore! The Women’s Game on Monday, 10 August 2026. This event aims to celebrate and promote women’s participation in golf by bringing together influential female golfers for a day of camaraderie and competition. Building on the success of last year’s inaugural event, The Grove continues its commitment to supporting women’s golf. As a signatory of The R&A Women in Golf Charter, the resort has implemented initiatives such as women-only clinics, hosts numerous England Golf campaigns, and has been a host course for the Rose Ladies Series.

 

🎙️ FEATURED PODCASTS

Be The Right Club Today Podcast – Tales From Quail Hollow

Check out the new episode from Be The Right Club Today presented by Makefield Putters. In this episode, Mark and Todd are joined by Head Superintendent at Carolina Lakes Robert Blood. Robert shares his experiences at Quail Hollow and other course from a standpoint of setting up course at a PGA Tour level. WATCH


Empowering Women On and Off the Course: Jillian Johnson and the Birth of Ladies Executive Golf Society

In this episode of The Traveling Golf Diva Podcast, host Doris Muscarella sits down with Jillian Johnson, founder of the Ladies Executive Golf Society (LEGS). This vibrant community brings professional women together to network, grow, and thrive both on the golf course and in their careers. WATCH


LIV receives a lifeline

In this week's edition, the guys discuss and debate the breaking news of the day, that LIV Golf has secured an outside investor to stay afloat, and dive into the FedExCup impacts for Brooks Koepka and Jackson Koivun this week at the PGA Tour's regular-season finale in Greensboro. WATCH