NEWS

More Power. More Precision. More Supernova.

Hireko Golf is excited to announce the expansion of the SK Fiber Supernova shaft series with three new flex options: 40S, 40X, and 50X. The S (stiff) flex and X (Extra Stiff) flexes are for golfers with faster swing speeds, yet a smoother tempo who are seeking a lightweight driver or fairway shaft option. These new flex options make it easier for golfers and clubmakers to adjust weight and feel to better match different swing styles while still maintaining the trusted Supernova performance. The Supernova family includes three weight classes designed to fit a wide range of swing types.

Newton Golf Signs Exclusive Distribution Partnership with VOICE CADDIE, Targeting World’s Third Largest Golf Market

Newton Golf Company, a technology-forward golf equipment innovator applying physics-driven engineering to golf performance, has entered into an exclusive distribution agreement with VC Inc. (VOICE CADDIE), a leading provider of golf rangefinders and GPS devices based in the Republic of Korea, for wholesale and retail distribution in South Korea. VOICE CADDIE brings unmatched scale and credibility to the partnership, having been consistently ranked as South Korea’s leading golf technology and rangefinder brand. 

 

BUSINESS

Fastest Putt Wins: SYNLawn Pittsburgh Brings TGL-Level Turf and Live Competition to the North Coast Golf Show

SYNLawn Pittsburgh is taking North Coast Golf Show in Pittsburgh by storm this weekend. As headlining sponsors for the Show’s 35th Anniversary, SYNLawn Pittsburgh is showcasing a 450-square-foot premium synthetic putting green, powered by the same innovation behind SYNLawn’s role as the Official Synthetic Partner of TGL, down at the Monroeville Convention Center. Their immersive booth experience features 4–5 challenge zones where players compete for prizes.

The Aquatrols Company Introduces Broad Acres Soil Surfactant for the Canadian Market

The Aquatrols Company, a global leader in innovative soil surfactants and other water management technologies, is proud to announce the launch of Precip Acres™, a water conservation soil surfactant now available exclusively in Canada. Designed to support proactive water management across a wide range of environments, Precip Acres delivers a powerful combination of hydration and infiltration at an affordable cost across large acreage.

FCG Callaway World Championship Adds Course To Expand Younger Divisions- 850 Players From 40 Plus Countries on 12 Courses

The FCG Callaway World Championship continues to grow as one of the most important events in junior golf. In 2026, we will welcome 850 players from 40+ countries, competing across 12 championship golf courses throughout the desert. This event has always been about bringing the best young players in the world together — and creating real opportunity. This year, we are expanding again to make that opportunity even greater. For over 20 years, we’ve worked to build credibility and trust in junior golf. The FCG Callaway World Championship reflects that work.

TRENDS

New Industry Report Reveals 7 Proven Ways Driving Ranges Can Increase Revenue in 2026

Power Tee today announced the release of its new special report, “7 Ways Driving Ranges Can Increase Revenue in 2026,” now available as a free download for golf course owners, driving range operators, and industry professionals worldwide. As facilities face rising operational costs, changing customer expectations, and increased competition from off-course entertainment venues, the report delivers practical, data-driven strategies to help operators unlock new revenue streams while strengthening customer retention.

Suburban Speakeasy: How Signature Golf Society is Changing the Indoor Golf Game in Chicago

A new kind of indoor golf club has debuted in Elmhurst, Ill. It’s neither a bowling-alley-style simulator bar nor a stuffy, high-barrier country club. It’s something entirely different: Signature Golf Society. Just west of Chicago, this sanctuary is redefining what it means to practice and play in the suburbs by trading the rowdy bar atmosphere for a personal, private, and premium experience. The club features three bays, with two of them measuring 17-feet that are among the largest in town. Beyond just playing the world’s most famous courses, members have access to Uneekor’s AI swing software and Swing Optix cameras. 

PEOPLE

In Memory of Ron O’Connor, PGA (1938-2026)

The Southern California PGA (SCPGA) is deeply saddened to announce the passing of Ron O’Connor, PGA, a beloved and respected golf professional whose career with the SCPGA spanned more than 50 years. Ron O’Connor was elected to PGA of America membership in 1969 and became a cornerstone of the Southern California golf community. Over the course of his half-century of service, he made a profound impact at every level of the game — from club professional and mentor to administrator and leader.

Kurt Schuette Joins the College World Golf Championships Foundation as Senior Advisor, Strategic Partnerships to Advance Vision for Permanent Home of Collegiate Golf

The College World Golf Championships Foundation, Inc. proudly announces that Kurt Schuette has joined its efforts to establish a permanent home for the NCAA Division I Men’s and Women’s Golf Championships at Omni La Costa Resort & Spa, further strengthening the Foundation’s mission to elevate the pinnacle of collegiate golf. A former golf coach at USC (1994-2015) Head Coach, Director of Men’s & Women’s Golf, Director of Facilities & Development, and Pepperdine (1988-’94) Men’s Head Golf Coach, Schuette returns to collegiate golf with a distinguished résumé and deep relationships throughout the game.

Actor, avid golfer Michael Peña joins First Tee as Brand Ambassador

Youth development organization First Tee is proud to announce that actor Michael Peña has joined the organization as a Brand Ambassador. As a longtime golfer, Peña is enthusiastic about bringing the sport and its inherent values to families across the globe. As a Brand Ambassador, Peña will support First Tee’s efforts to reach kids from all communities with programming that uses golf as a vehicle to help young people build inner strength, self-confidence and resilience. 

Golf Business Network Executive Search Team Places Tyler Smith as Head Golf Professional at Fox Chapel Golf Club

The Golf Business Network Executive Search Team is delighted to announce the appointment of Tyler Smith as Head Golf Professional at Fox Chapel Golf Club in Pittsburgh, Pennsylvania. Fox Chapel Golf Club, established in 1923, is Pittsburgh’s premier family-oriented private club and one of the nation’s most distinguished golf destinations. Designed by renowned architect Seth Raynor, the classic course opened in 1925 and features strategic bunkering, pushed-up green complexes, and iconic template holes. 

Willie Mack III Extends Record As the APGA’s Active Wins Leader, Claims His 18th Apga Tour Title at the Cisco Black History Month Classic

It was almost a case of out with the old, in with the new, as Advocates Professional Golf Association (APGA) Tour rookie Willy Pumarol held a back-nine lead Friday with triumph in plain sight during his APGA Tour debut. In the end, however, Willie Mack III and his APGA record crafted over 15 years stood the test of time. As steady as has been seen during the last seven months, the APGA Tour remains Mack III’s tour de force.

COURSES

The Golf Academy at Horseshoe Bay Resort Announces Major Champion Two-Day Golf School

The Golf Academy at Horseshoe Bay Resort – located at the AAA-Four Diamond and Conde Nast Readers’ Choice Award-winning resort, a part of the Crescent Hotels & Resorts Latitudes collection – has the return of its 2-Day Major Champion Golf School that debuted last year. On March 21 and 22, 2026, golfers can experience a two-day golf school with 2002 PGA Championship winner Rich Beem and Horseshoe Bay’s Resort Director of Golf Instruction Bobby Steiner. 

2026 Marilynn Smith Scholarship Pro-Am Fundraising Underway

Golf It Forward® has officially launched its fundraising campaign to support the Marilynn Smith Scholarship Program. The events, including the Marilynn Smith Sunday Tea and Scholarship Pro-Am will take place at the Westin Kierland Golf Club, Scottsdale, AZ, a Troon-managed facility. This year’s tournament honorees are Meg Mallon and Beth Daniel, both members of the World Golf Hall of Fame.

South Street Partners Announces Opening of Palmetto Bluff’s New Coore & Crenshaw Course, Anson Point

South Street Partners (“South Street”), the team behind some of the most esteemed andthoughtfully developed private residential club and resort communities in the United States—including Kiawah Island, Palmetto Bluff, The Cliffs, Barnsley Resort, The Beckwith-Crested Butte, The King and Prince Beach & Golf Resort, PGA National Resort, Sawgrass Marriott Golf Resort and Spa, Naples Grande and Residences at Salamander—has announced the opening of Anson Point, the new 18-hole course designed by Bill Coore and Ben Crenshaw

 

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