GOLFZON and Pinehurst Resort, the cradle of American golf, today announced a strategic partnership designed to bring Pinehurst’s world-renowned courses to GOLFZON users worldwide. This collaboration expands access to one of golf’s most storied destinations, allowing millions of GOLFZON users to experience Pinehurst’s championship-caliber courses in a highly immersive simulator environment. In the coming years, GOLFZON will also install several TwoVisionNX systems throughout the resort, enabling guests to play on the industry’s leading simulators while onsite.

Textron E-Z-GO LLC, a Textron Inc. company, is proud to support the newly renovated and reopened Augusta Municipal Golf Course – commonly known as “The Patch” – in its initiative to support local golfers of all ages, backgrounds and skill levels, and grow the sport of golf, in the company’s hometown of Augusta, Ga. The company has provided a fleet of 75 E-Z-GO RXV ELiTE golf cars, equipped with the Pace Technology fleet management platform, for golfers at The Patch to enjoy during their rounds.

GolfN,  the innovative golf rewards platform and digital caddie app that pays golfers to play, proudly unveils its new and improved in-app Pro Shop Marketplace which features more ways earn and redeem points on a wide array of golf products from the industry’s leading manufacturers. The golf community’s first true rewards app, GolfN allows members to redeem points they accrue by playing rounds with the GolfN mobile app engaged – with or without its dynamic GPS yardage and digital caddie mode. 

Five Iron Golf, the global leader in indoor golf and entertainment, today announced that its Business Bay location is now open, continuing the brand’s international expansion while deepening its presence in one of the world’s most dynamic business and lifestyle destinations. Located at Damac Towers by Paramount in Business Bay, the approximately 6,500-square-foot venue brings Five Iron’s signature blend of technology-driven golf, premium hospitality, and social entertainment to one of Dubai’s most dynamic business and lifestyle districts.

Golfmanager, the all-in-one software platform designed to digitalise the daily operations of golf clubs fully, has announced the acquisition of SmartPanel, a benchmark Business Intelligence (BI) and CRM platform within the golf industry. This milestone forms a key part of Golfmanager’s continuous growth strategy, allowing the company to deliver an even more complete and fully integrated software solution to its global client base.

Women’s Golf Day (WGD), the international movement that celebrates girls and women playing golf and learning skills that last a lifetime, officially launches WGD Week 2026 with its annual digital activation, WGD Palooza, and this year’s global theme: “WGD – Women Golf Daily.” Running May 26 – June 2, 2026, WGD Week brings together golf courses, governing bodies, federations, brands, instructors, and communities across six continents to host live Women’s Golf Day events designed to engage both new and existing female golfers.

South African lifestyle golf apparel brand BooYaa Golf has added another distinctive voice to its growing ambassador family, signing professional deaf golfer Allen John as a new brand ambassador. Based in Germany, John brings international credibility, serious competitive pedigree, and a personal story that aligns closely with BooYaa’s own brand energy. He is a multiple Deaflympics champion and former World Deaf Golf Champion, but his story is not only about medals. It is about presence, purpose, and showing that difference can be a strength rather than something to hide.

Brian Mackey, Director of Instruction at BallenIsles Country Club in Palm Beach Gardens, Fla., participated in the Golf Fore Veterans 24-Hour Golf Marathon in support of veterans and their families on Sunday, May 24 and Monday, May 25 at Hamilton Farm Golf Club in Gladstone, New Jersey. The Golf Fore Veterans 24-Hour Golf Marathon is a charity event where golfers play continuously for 24 hours over Memorial Day weekend to raise awareness and funding for veteran care programs. The event was co-founded by Mackey in 2024 to honor those who have sacrificed and to support those dealing with the mental impacts of war.

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates Wyndham Clark on his fourth career victory at the CJ Cup Byron Nelson. The 32-year-old 2023 U.S. Open champion fired a final-round 60 – including a blistering 28 on the final nine – to outlast the field by three strokes. His rounds of 66-63-65-60 for a 30-under-par finish, with 13 SuperStroke REVL Player club grips on his clubs and a SuperStroke Zenergy Tour 3.0 17” putter grip in hand, were powered by a stellar overall performance and tremendous putting.

Softspikes continued its perfect start to the 2026 PGA TOUR season as the winner of The CJ Cup, Byron Nelson, trusted replaceable spikes on the way to a stunning victory at TPC Craig Ranch. The champion, wearing FootJoy golf shoes with ProStinger spikes, produced one of the standout final rounds of the season, closing with a bogey-free 11-under-par 60 to finish at 30-under for the week and secure a three-shot victory.

Legacy Hotels has announced a strategic partnership with world-renowned architectural firm Robert Trent Jones II (RTJ II) to redevelop the golf course at the Mena House, Cairo. The hotel is a property of the Talaat Moustafa Group (TMG). The agreement was signed by Omar Hisham Talaat, Chief Business Development Officer at TMG, and architect Robert Trent Jones Jr. The project aims to modernize the course’s layout and introduce high-end facilities that meet international luxury standards.

Invited Clubs, the worldwide leader in private clubs, has announced the launch of a reinvestment project at Atlanta National Golf Club with construction of the Lanny Wadkins Short Game Area now underway. This comprehensive overhaul of the practice environment will offer a refined, tour-inspired training area that will serve members and guests of all skill levels. Spanning eight acres, the new facility will enable players to focus on their scoring, creativity and confidence around the greens.

Go Golf Kaua‘i courses have launched initiatives aimed at making golf more accessible for junior golfers, enhancing the island’s appeal as a family-friendly destination. From free golf for juniors when accompanied by a paying adult to a flat $20 per junior rate, the five Go Golf Kaua‘i courses are committed to providing juniors with opportunities to play, even while on vacation.  See full list of Junior Golf Options.

Spirit Golf Management announced the debut of Remo Golf – a private simulator suite powered by Trackman technology – at Fairways Golf Club, a public golf facility located in Warrington, Pennsylvania. To celebrate the launch, avid golfers, league players and members of the local community were invited to Fairways Golf Club on May 15^th & 16^th to test drive the innovative indoor golf system. 

PGA Professional Brian Schippel from Arroyo Trabuco GC provides key tips for approaching those treacherous fairway bunkers. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/southcountygolfacademy to learn more about instruction from Brian Schippel. WATCH

n this alumni interview from the PGA Merchandise Show, Travis Glass reconnects with Brian Hughes to share his journey after graduating from the Keiser University College of Golf. A graduate of the early College of Golf program, Travis has built a successful career in instruction and junior player development. Now a PGA of Canada Class A professional, he coaches full-time, leads a varsity golf team in Niagara Falls, and runs a junior golf program that helps young players develop their skills and pursue competitive opportunities. WATCH

In Episode 2 of Golf's New Voice, Sir Nick Faldo takes us on a journey through the game as the world has shaped it. From windswept links to sun baked fairways, from packed grandstands to clifftop coastlines. WATCH