NEWS

Entire U.S. Team Wears Softspikes In Presidents Cup Victory

Every member of the victorious U.S. Team wore Softspikes at the Presidents Cup, where the Americans produced the biggest comeback in the competition's history to beat the International Team 17–13 at Medinah Country Club. All 12 U.S. players chose replaceable spikes, as did 10 of the 12 International Team players. Just two of the 24 competitors wore spikeless shoes, making replaceable spikes the overwhelming choice across both teams.

SuperStroke Brand Ambassadors Celebrate a Team USA Presidents Cup Triumph

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, congratulates Brand Ambassadors Jackson Koivun, Wyndham Clark, and Patrick Cantlay, who helped the United States team earn a 17-13 come-from-behind victory in the biennial Presidents Cup matches. Koivun – the 21-year-old PGA TOUR rookie and reigning 3M Open champion, who plays with a Zenergy Pistol 1.0 putter grip and 13 SuperStroke Crossline 2.0 Full Cord club grips.

 

BUSINESS

PGA Tour’s Bank of Utah Championship and LPGA Primetime Coverage From Hawaii Headline Golf Channel's Week

This week, Golf Channel presents live tournament coverage across the major Tours, headlined by the PGA Tour's Bank of Utah Championship and the LPGA Tour live in primetime from Hawaii for the LOTTE Championship. Additionally, Golf Channel's fall college golf slate continues this week with the NB3 Matchplay at Twin Warriors, hosted by Golf Channel's Notah Begay III. The PGA Tour's FedExCup Fall season continues with its return to southern Utah for the third playing of the Bank of Utah Championship at Black Desert Resort.

Speaqua Brings Coastal-Inspired Adventure Audio to Golf Retail on RepSpark

Speaqua, a San Diego-based lifestyle audio brand built for travel, action sports, and the outdoors, is available to order on RepSpark, the golf industry's leading B2B wholesale e-commerce platform. As part of the Catapult Brand Group portfolio, Speaqua on RepSpark gives retailers a streamlined, digital-first way to discover and order its collection.

smbGOLF Introduces Review Advocacy Index to Help Golf Courses Read Their Reviews

smbGOLF, a digital hospitality agency, today introduced the Review Advocacy Index (RAI), a custom review-based measure that shows golf operators the balance between their five-star reviews and their one- to three-star reviews. Operators can request a free one-page RAI Snapshot of their course's Google reviews at smbgolf.com/rai.

1 Golf Introduces All-in-One Membership Management for Private (or Semi) Clubs

1 Golf, the industry's only golf course operator co-op, today introduced its connected Membership and Billing module for private and semi-private clubs. Instead of maintaining separate records for billing, reservations, purchases and member access, club teams can manage each relationship through one member account.

BYLT Brings Its Modern Essentials to Retailers on RepSpark

BYLT, a modern essentials brand known for versatile, functional, and elevated apparel, has partnered with RepSpark, the leading B2B wholesale eCommerce platform, to support the growth of its wholesale business. By joining RepSpark, BYLT gives its reps and wholesale accounts a streamlined, digital-first way to discover, order, and reorder its collection, backed by accurate available inventory.

SpeakSport Teams Up With TPC Scottsdale to Deliver 24/7 Guest Service

SpeakSport, an AI-Receptionist platform purpose-built for golf facilities across the world, today announced that TPC Scottsdale, a part of the PGA Tour’s TPC Network, has launched SpeakSport to deliver immediate, knowledgeable phone service to every guest who calls – 24 hours a day. SpeakSport now answers those calls around the clock, giving every caller a fast, accurate, on-brand response, so the TPC Scottsdale team can focus on the guests in front of them in the golf shops.

Sunday Golf Releases a Golf Bag for Your Desk With Caddy Pen Holder

Sunday Golf, the biggest little golf bag brand, is pushing the limits of golf innovation with the launch of the new Caddy Pen Holder, a mini golf bag designed to hold your pens, markers, golf balls, tees, drinks, and whatever else is taking up valuable real estate on your desk. Built to look like a miniature version of the golf bags Sunday Golf has become widely renowned for, the Caddy Pen Holder features a premium PU leather construction and stable upright design fit for any lie on a home on a desk, countertop, shelf, or even on the course.

 

PEOPLE

United States Heads to Ireland for 2026 PGA Cup

The United States Team travels to Ireland this week in search of its fourth consecutive victory in the PGA Cup. The Americans aim to extend their winning streak in the match play competition against Great Britain & Ireland with a fresh lineup as eight of the 10 PGA of America Golf Professionals are making their Cup debut. The 32nd PGA Cup will be played Oct. 2-4 on the South Course at The K Club in County Kildare, Ireland.

GOLFZON America Names Lisa Fahey President

GOLFZON, the global leader in golf simulator technology, announced today the company has named Lisa Fahey President, GOLFZON America. In this new role, Fahey will build on the company's recent momentum and oversee strategy as GOLFZON drives growing demand for indoor golf through innovative products, technologies, and partnerships, while scaling its business in the U.S. The appointment strengthens GOLFZON's commitment to the U.S. indoor golf market. Fahey is based at the company's Northern Virginia headquarters and reports directly to CEO Sean Pyun.

Yuna Nishimura Wins Walmart NW Arkansas Championship Playing Elite Grips

Elite Grips congratulates Yuna Nishimura on winning the Walmart NW Arkansas Championship presented by P&G, her first LPGA Tour title. Nishimura played Elite Grips Y360S grips and an RS74 putter grip during the tournament at Pinnacle Country Club in Rogers, Arkansas. Nishimura’s victory puts a spotlight on a part of the club golfers feel on every shot. From full swings to putts, she played with Elite Grips throughout a week in which she held the lead after every round and finished with her first LPGA Tour win.

 

COURSES

From Daily Fee to Fully Private: How The Club at Forest Ridge Built a Movement, Not Just a Membership

When its leadership, helmed by owner and developer Davis Robson, committed The Club at Forest Ridge to a full transition from semi-private to fully private, they were making a calculated business move that many owners across the country have considered but quietly walked away from. Since the start of 2025, Forest Ridge has added 185 net new members and grown membership revenue by more than 40% year over year.

Forest Preserve Golf New Home for Chicago State University Men's and Women's Golf Teams

Forest Preserve Golf has been selected as the new home for the Chicago State University Cougars Men's and Women's Golf teams through the 2027 season. The new partnership is highlighted by the inaugural Windy City Classic NCAA invitational, scheduled for October 5-6 at George W. Dunne National Golf Course in Oak Forest, Illinois. The event marks a significant collaboration between Forest Preserve Golf and Chicago State University, aimed at further elevating and promoting collegiate golf in the region.

The Riviera Country Club Celebrates 100 Years With Centennial Gala

The Riviera Country Club, one of the most prestigious and historic golf courses in the country, will celebrate one hundred years of Riviera—1926 to 2026—at the Centennial Gala on Sunday, Oct. 11th at Riviera Country Club. The storied and rich history of The Riviera Country Club has seen many of golf's greatest players navigate the beautiful and challenging fairways and greens that are always ranked among the top courses globally.

 

🎥 FEATURED VIDEO

SCGA Swing Tip: Trap Draw Wedge Shot

PGA Professional Roger Gunn from Golf Development Complex shares how to hit a trap draw, one of his go-to shots for maximizing wedge consistency. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/RogerGunn to learn more about instruction from Roger Gunn. WATCH


STEEL or GRAPHITE?! Mac Puts His Current and Former Gamer Irons To The Test!

Mac Boucher is bringing his former and current gamer irons into the Club Champion bay to put his sticks to the test. After making the switch from Dynamic Gold Tour Issue X100 steel shafts to Fujikura Axiom 105X graphite shafts, Mac takes Club Champion through what changed, why he made the switch, and how the new setup has helped him improve his performance. WATCH


McLaren Golf Series 1 Iron Testing

Golf Broadcaster and Fitting Expert, Doug Smith, tested the McLaren Series 1 Irons, using launch monitor data to break down the key performance metrics that make the Series 1 stand out. WATCH