The PGA of America announced that its Board of Directors has appointed Terry Clark as chief executive officer, effective March 2. Kerry Haigh will continue to serve as interim CEO until Clark assumes the role in March. Clark has served as an independent director on the PGA of America Board since 2024. He joins the Association from UnitedHealth Group, where he most recently served as chief marketing officer and led enterprise-wide marketing, brand, and customer experience for the Fortune 3 company. His responsibilities spanned a complex, global organization serving consumers, businesses, and government partners.

Bernhard and Company, a global leader in turf maintenance solutions and grinding machine innovation, is pleased to announce the appointment of Rod Mortimer as Technical Sales Manager – Northern North America. Rod joins the Bernhard and Company North America team alongside Daryl Nagy and Emily Casey, further strengthening the company’s support network for customers across the region.

The Gary & Vivienne Player Foundation U.S. affirms Amanda Player Hall’s leadership as President and Executive Director, as she continues to guide the Foundation’s U.S. operations into its next phase of growth and national impact. Re-established in the United States in 2022, the Foundation has rapidly emerged as a leader in youth-focused philanthropy, raising more than $5 million and positively impacting more than 40,000 children in just three years.

Bobby Jones Links (BJL), one of the golf industry’s fastest-growing club management companies, proudly announces that The Club at Forest Ridge in Broken Arrow, OK, after a year of tremendous growth and investments in top-tier member amenities, will transition into a fully private country club, effective Nov. 1, 2026. To help lead The Club at Forest Ridge into its exciting next phase, Bobby Jones Links has announced the appointment of new General Manager Cody Lack.

Golfers looking to sharpen their game in 2026 can do exactly that at Marriott Golf Academy, where world-class instruction meets unbeatable seasonal offers. Available this winter and spring, golfers who book a Golf School can choose between Free Lodging or TaylorMade promotional rewards—turning improvement into exceptional value. Whether you are an amateur competitor, aspiring professional, or simply tired of turning double-bogeys into habits, Marriott Golf Academy delivers a structured, purposeful approach to better golf.

Bernardus is set within a serene natural landscape while remaining highly accessible internationally, reinforcing Bernardus’ appeal to an international golf and lifestyle audience. The destination is within approximately 30 minutes of Eindhoven Airport, offering direct European connections operated by Ryanair, and is easily reached from Amsterdam and Rotterdam. Since opening in 2018, Bernardus has established itself as one of Europe’s leading modern golf and lifestyle destinations. Designed by American architect Kyle Phillips, the heathland-style course has hosted the DP World Tour’s Dutch Open in 2021, 2022 and 2023, earning a reputation for elite championship conditioning and presentation.

The National Golf Course Owners Association (NGCOA) announces the release of the 2026 Golf Industry Compensation and Benefits Report, available in both single-course and multi-course digital versions, at no cost to NGCOA members as a benefit of membership. Within its 45-plus pages are the most recent and reliable levels of compensation and benefits based on 1,138 participating facilities. It offers the most comprehensive, accurate and current compensation data in the industry, enabling NGCOA members to easily compare compensation levels and benefit policies among their peer golf course businesses.

January weather turned in an unusually strong positive result, registering +35% vs. Year Ago (YA) for Golf Playable Hours at the national level. That’s also the Year-to-Date (YtD) figure with only 1 month in the books. The YtD regional breadth metric was, not surprisingly, favorable at a 2:1 ratio comprised of 13 favorable regions vs. 6 unfavorables, 2 in the neutral zone (+/- 2%) and 24 out-of-season. Subscribers to either the Pellucid Publications Membership or the Geographic Weather Impact report get the 45 regional breakdowns, the 61 markets figures, the day-of-week weather impact and the Year-End National GPH forecast figure as well as our full commentary on the results every month.

Gallus Golf announced that it added 11 new mobile-app customers and 2 new BOOST customers in January, including activity during the PGA Show, underscoring the growing recognition among golf course operators that modern, direct-to-golfer technology is no longer optional—it’s essential to sustaining revenue in a changing golf economy. Over the past five years, golf operators have benefited from unprecedented demand. As that surge begins to normalize, courses are increasingly seeking tools that help them retain golfers, deepen engagement, and create predictable, repeatable revenue rather than relying on peak-cycle participation alone.

The GCSAA Foundation, the philanthropic arm of the Golf Course Superintendents Association of America (GCSAA), has received another $50,000 grant from The Toro Company Foundation for continued support of the Rounds 4 Research (R4R) program in 2026. With this contribution, The Toro Company has donated $700,000 to the program over the past 14 years. Rounds 4 Research is designed to address a critical shortage in turfgrass research funding by auctioning donated rounds of golf online. 

GolfNow, part of VERSANT’s Digital Platforms & Ventures portfolio, and GOLFTEC, the world’s largest provider of golf lessons and premium club fittings, today announced a partnership to add club fitting bookings to GolfNow’s online marketplace. Launching at nearly 200 GOLFTEC locations across the U.S., golfers can now book premium club fittings on GolfNow’s golf tee time marketplace, which is the world’s largest online marketplace for tee times and trusted by more than 3.5 million registered users.

SYNLawn, the largest and most trusted name in synthetic turf for golf, is returning to the GCSAA Conference & Trade Show alongside long-time industry partner Mid-America Golf and Landscape, Inc., giving attendees a reason to stop by early and often. Two lucky visitors to the SYNLawn booth will win tickets to a TGL event this season, reinforcing SYNLawn’s role as the Official Synthetic Turf Partner of TGL and bringing the future of golf directly to the GCSAA show floor.

Premium high-tech golf apparel brand Galvin Green has hit the ground running this year with its cutting edge 2026 Part One collection of responsibly sourced golf apparel, highlighted by bold lined patterns, an unmatched rainwear lineup and the brand’s lightest ever windproof garment. Bolstered by the distinctive ‘READ THE LINE’ design theme, the multi-material DRYVR™ rainwear collection – the brand’s most advanced and comprehensive offering to date – ensures golfers stay at the top of their game in all weather conditions.

DRVN Golf has launched a redesigned mobile app for iOS and Android, centered on a new Golf Fitness Handicap™ designed to measure golf-specific fitness and track progress tied to on-course performance. This marks a major step forward in the company’s mission to establish a global standard for golf-specific fitness and performance. The next generation Golf Fitness Handicap delivers a more personalized, intuitive and performance-driven experience.

KemperSports, a leading golf, sports and hospitality experience company, announced today that 20 of its golf courses received 2026 GolfersVoice Customer Satisfaction Awards from the National Golf Foundation (NGF) based on achieving outstanding customer satisfaction and loyalty scores from their guests. GolfersVoice is a customer experience platform used by golf facilities to collect survey feedback from golfers and evaluate the associated data against benchmarks of similarly priced properties.

Textron E-Z-GO LLC, a Textron Inc. company, announces the launch of its new Labor Portal for the Pace Technology® platform. The portal is an intuitive, user-friendly solution to help golf-course superintendents and grounds crews efficiently manage people, equipment and other resources in keeping their facilities pristine. The portal unifies task assignments, work schedules, chemical applications, equipment usage, and on‑course labor management in one place. 

In the episode, Zisman reflects on more than four decades of building and scaling software companies—beginning with Soft-Switch, an enterprise email interoperability platform that served 85 of the Fortune 100 and was later acquired by Lotus, and subsequently IBM. He shares lessons learned from serving on IBM’s worldwide management council and explains why leadership—particularly technologist leadership—matters most in software-driven companies. WATCH

Join your host, Doris Muscarella—The Traveling Golf Diva—as she chats with PGA professional Joe DeMino, Director of Golf at Gleneagles Country Club in Delray Beach, Florida.  This episode dives into the world of championship golf in sunny South Florida, blending travel inspiration, course insights, pro tips, and the vibrant lifestyle that makes Gleneagles a must-visit destination for golfers seeking luxury, challenge, and community. LISTEN

This dynamic conversation explores how golf courses and destinations can strategically leverage professional photography, influencer partnerships, and authentic storytelling to drive member engagement, tournament bookings, and destination appeal. Patrick shared actionable insights on pre-shoot planning, narrative positioning for different course types (private, resort, and public), and real-world success stories that demonstrate the tangible impact of compelling visual storytelling on golf facility marketing and growth. WATCH

Check out the new episode from Be The Right Club Today, presented by Makefield Putters. In this episode, Hal and Mark are joined by two-time PGA Championship Winner Dave Stockton. LISTEN

Join Doris Muscarella, your Traveling Golf Diva, for an insider’s look at one of South Florida’s premier private country clubs.  In this engaging conversation, Doris sits down with Kristen Laraia, CCM—Clubhouse Manager and Director of Membership & Marketing at Gleneagles Country Club in Delray Beach, Florida. LISTEN