NEWS

2027 TGL presented by SoFi Season Schedule Announced

ESPN and TMRW Sports today announced the schedule for the 2027 TGL presented by SoFi season, beginning Sunday, Dec. 27, with an opening-day doubleheader from the award-winning SoFi Center. Tiger Woods’ Jupiter Links Golf Club will then face defending SoFi Cup champion Los Angeles Golf Club at 3 p.m. ET on ABC in a rematch of last season’s Finals. The 2027 schedule includes 14 regular-season matches and a new play-in match to determine the fourth playoff team.

CourseRev.ai Announces ForeTee.ai, AI-Powered Dynamic Pricing and Revenue Management That Reprices Golf Course Tee Sheets in Real Time

CourseRev.ai has announced its AI-powered dynamic pricing and revenue management system for golf courses, ForeTee.ai. The platform continuously reprices a course’s tee sheet, day or night, using live demand signals rather than fixed rate cards. Operators choose how much control to hand over, from free pricing insights to a dedicated AI agent that manages pricing on its own. ForeTee.ai is built on the CourseRev.ai ecosystem and syncs with a course’s existing tee sheet provider, so there is no new system to learn and no need to switch vendors.

 

BUSINESS

Regripping Best Practices: From Grip Selection to Customer Follow-Up

Wedge Guys is a PGA Professional-owned golf company focused on delivering professional-quality golf grips and regripping supplies at accessible prices. Start every job by confirming model, size, color, logo orientation and any build-up wraps in writing. After installation, clean the clubs, allow suitable drying time and give the customer clear pickup and play instructions. Record the finished specification and follow up after several rounds. That simple service record turns a one-time job into a repeatable relationship.

A Quiet Hurricane Season Isn’t a Safety Signal: Vortex Launches Renewal Conversation Guide to Help Brokers Close Critical Hurricane Coverage Gaps

As the 2026 Atlantic hurricane season winds down and coastal businesses turn their attention to January 1 renewals, Vortex Weather Insurance is encouraging commercial brokers, agents, and producers to use this calm period to address persistent hurricane coverage gaps—not to react to headlines. To support that effort, Vortex has released a new broker-focused white paper and renewal conversation guide that makes it simple to introduce supplemental parametric hurricane insurance alongside traditional property, wind/hail, and flood programs.

Future Champions Golf and Maple Leaf Junior Golf Tour Expand Exclusive Partnership, Opening New International Pathways for Junior Golfers in 2027

Future Champions Golf (FCG), one of the world’s leading junior golf tournament organizations, and the non-profit Maple Leaf Junior Golf Tour (MJT), Canada’s #1 junior golf tour, are pleased to announce an expanded international partnership for the 2027 season, creating new opportunities for junior golfers to qualify for prestigious championships, represent their countries, and compete internationally. FCG is targeting an even larger field in 2027, with a goal of attracting 900 players from more than 50 countries.

Power Tee and American Lake Veterans Golf Course Renew Partnership to Make Golf More Accessible for Veterans

American Lake Veterans Golf Course (ALVGC), a unique golf facility dedicated to serving veterans and their families, has renewed its agreement with Power Tee to continue providing 10 Power Tee automated teeing systems at its covered driving range. The renewal ensures that veterans visiting American Lake Veterans Golf Course will continue to have access to automated teeing technology designed to make hitting balls easier and more accessible—particularly for veterans and golfers with mobility limitations or disabilities.

Grass League Announces 2026 GL Championship, Dec. 3 to 5 in Tempe, With Fitz and the Tantrums and Louis the Child Headlining Post Golf Concerts

Grass League today announced the 2026 GL Championship presented by Gila River Resorts and Casinos, the season finale of the professional par 3 golf league, taking place Thursday, December 3 through Saturday, December 5 at Grass Clippings Rolling Hills in Tempe. When the golf wraps, the Live at the Clubhouse stage takes over, with Fitz and The Tantrums headlining Friday, December 4 and Louis The Child headlining Saturday, December 5.

 

PEOPLE

Dutchman’s Pipe Club Welcomes AimPoint Founder Mark Sweeney as Golf Instructor

Dutchman’s Pipe Club, the invitation-only private club featuring Jack Nicklaus Signature golf in West Palm Beach, today announces Mark Sweeney as Golf Instructor, adding to the Club’s world-class roster of renowned coaches. Recognized among Golf Digest’s 50 Best Teachers in America, Sweeney developed AimPoint to give golfers a systematic approach to understanding how putts break. In 2008, he received an Emmy Award for Technical Achievement for the AimPoint Virtual Putting Line, a broadcast technology that predicts and visually illustrates the break of a putt.

Henrik Bunge Appointed New CEO of J.Lindeberg

J.Lindeberg, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, has appointed Henrik Bunge as its new Chief Executive Officer, effective 1 April 2027. Henrik Bunge joins J.Lindeberg from Björn Borg, where he served as CEO for 12 years. Bunge brings extensive experience from the fashion and sportswear industries, having previously held senior leadership positions at Peak Performance, Adidas Group and Hästens. Henrik Bunge looks forward to joining the company in the spring and collaborating with his new colleagues across the organization.

Kerry Haigh Earns Outstanding Contribution Award from GCSAA

Kerry Haigh, PGA of America Chief Championships Officer, has been selected to receive the 2027 Outstanding Contribution Award from the Golf Course Superintendents Association of America (GCSAA). Since August 1989, Haigh has overseen PGA of America championships. He also has taken the reins for the Ryder Cup. Haigh will be recognized on Thursday, Jan. 21, during the Closing Session of the 2027 GCSAA Conference and Trade Show in New Orleans.

 

COURSES

RTJ II To Restore Tróia Golf Course In Portugal To Past Greatness

Designed by Robert Trent Jones Sr. and shaped by more than four decades of golf history, Tróia Golf Course is one of Portugal’s true golf treasures. The golf course, nestled between the Atlantic Ocean, the Sado Estuary and the Serra da Arrábida, is scheduled to open for play in March 2027. Some holes are slightly rerouted to add a variety of strategic angles, all bunkers have been rebuilt, and lost ocean views have been restored.

BOYNE Golf Continues Donald Ross Memorial Transformation with New Wannamoisett, Royal Dornoch-Inspired Holes

BOYNE Golf continues its ambitious transformation of the Donald Ross Memorial at The Highlands with newly reimagined 3rd and 10th holes inspired by Ross’s celebrated design at Wannamoisett Country Club and his home course, Royal Dornoch. Inspired by the short, revered par-3 third hole at Wannamoisett Country Club in Rhode Island, the new 139-yard version of hole 3 at the Donald Ross Memorial replaces the previous Oakland Hills 17th and adds another layer of variety to the round.

 

🎥 FEATURED VIDEO

Brian Wood Online Master’s Student Testimonial

In this online student testimonial, Brian Wood shares his experience in the Master’s program at Keiser University College of Golf and how it is helping him prepare for a future teaching golf after retirement. A retired Navy chief living in Tampa, Brian entered the program after speaking with Program Director Brad Turner about his goals and is now preparing to begin his capstone. WATCH


SCGA Swing Tip: Get Out of High Lip Bunkers

PGA Professional Jenny Lee from Hideaway GC teaches a simple way to escape the sands of tricky bunkers. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/JennyLee to learn more about instruction from Jenny Lee. WATCH


One More Roll Golf Media Launches “Different Lies” and “The Arena Game”

One More Roll Golf Media will launch two original video programs, Different Lies and The Arena Game, the week of October 26, 2026. Presented in conjunction with Athlon Sports, both shows feature Brendon Elliott, PGA, and Jacksonville University golfer Bretton Mackiewicz, bringing two generations’ perspectives to the people, stories and decisions shaping golf. WATCH