Volition America and BOAST proudly announce the launch of the Volition x BOAST Collection, an apparel line that blends performance innovation with classic American sport style. Rooted in shared values of patriotism, discipline, and purpose, the collection reimagines heritage tennis and racquet sport apparel through a modern, elevated lens. By partnering with Volition, BOAST proudly aligns its heritage with those who exemplify discipline, integrity, and sacrifice. This partnership bridges generations, connecting a classic American sportswear brand with modern military communities through a shared belief in performance, purpose, and giving back.

It’s time for the 2nd major of the season to be contested but, as always, we’re focused on the industry of golf vs. the entertainment sector which graces Philadelphia this week (have to admit though that the LIV/PIF story has been entertaining since The Masters).  In the golf operations sector, the majority of the country is now open for the season and, new this year, we’ll be tracking progress monthly via our National Essential 8 KPI Scorecard for our Publications Members and Golf Market Research Center (GMRC) subscribers.  The 8 metrics are: Golf Revenue, Rounds Played, Avg. Rate/Rd, Capacity Rounds, % Utilization, Golf Revenue-per-Available Round, Avg. Peak WE Greens Fee (rate card changes) and % Effective Greens Fee (discount levels and change).

Five Iron Golf, a global leader in indoor golf and entertainment, today announced the launch of Five Iron Tournaments, a real-money tournament platform for indoor golf. Launching across 15 markets in 11 states plus Washington, D.C., and expanding to additional markets by late summer 2026, the platform turns every location into part of a connected, always-on competitive network, redefining how golf is played and experienced. The launch builds on nearly a decade of growth that has transformed Five Iron from a four-simulator concept in New York’s Flatiron district into a global indoor golf brand with over 50 locations across the United States and internationally.

Club Champion announced it has been selected as one of a limited number of authorized fitting partners and retailers worldwide to carry and custom-fit the debut line of clubs from McLaren Golf, the new golf equipment brand born from one of motorsport’s most iconic names. Club Champion will offer McLaren Golf clubs exclusively through its custom fitting process at 160+ studio locations across the United States, Canada, United Kingdom, and Australia, ensuring every McLaren Golf club purchased through Club Champion is precisely fit to the individual golfer’s swing. The partnership makes Club Champion one of the few places in the world where golfers can access McLaren Golf equipment.

Jones Sports Co. and PAYNTR Golf today announced the launch of an exclusive, limited-edition golf shoe collaboration that unites timeless design with modern performance engineering. The Jones Sports Co. RS by PAYNTR Golf delivers a refined, heritage-inspired aesthetic backed by PAYNTR Golf’s industry-leading performance technologies. The Jones Sports Co. RS by PAYNTR Golf collaboration will be available in limited quantities with two styles, retailing for $200 at Jones Sports Co. and PAYNTR Golf.

For four decades, hearing the voice of Jim Nantz has meant an important sporting event was taking place. Since joining CBS in 1985, Nantz has brought a level of professionalism matched only by his love of sports and the art of storytelling to viewers who share his passion. Nantz’s positive impact on the game make him a worthy recipient of the 2026 ASGCA Donald Ross Award. The organization’s highest honor recognizes an individual who has made a significant contribution to the game of golf and the profession of golf course architecture. Nantz will receive the award during the ASGCA Annual Meeting in October.

SQAIRZ, the performance footwear company redefining balance, stability, and ground connection in golf, proudly congratulates PGA TOUR rookie Kristoffer Reitan on capturing his first PGA TOUR victory at the Truist Championship in Charlotte, North Carolina. Reitan joins a growing list of professional golfers choosing SQAIRZ performance footwear while competing at the highest levels of the game.

Following a victory at the first major championship of the men’s calendar and an 18 from 18 winning streak on the PGA TOUR in 2026, Softspikes arrives at this week’s PGA Championship with the numbers continuing to underline its dominance at the top of the professional game. The overwhelming majority of players teeing it up at this week’s second major of the season will once again trust replaceable spikes over spikeless footwear, with 87% of the field competing in spiked golf shoes. Tour Flex Pro also continues to be the leading spike of choice, with 47% of the field wearing the model this week.

Lori Atsedes receives one of only two host committee player exemptions for the 2026 LPGA Legends Championship Presented by Guided Course. Andrew Weisheit, Co-Tournament Director at Harrison Lake Country Club, advised using a selection of a local golf professional who has truly embodied growing the game across the Hoosier state.

Xavier Bighaus knew what he had to do down the stretch Thursday at the APGA Daugherty Foundation Championship at Glen Echo Country Club in St. Louis: trust his game. The Melissa, Texas native delivered a stellar final round, posting just one bogey on hole two while carding multiple birdies and pars. Climbing up the leaderboard, Bighaus passed 18-time APGA Tour winner Willie Mack III to secure his first APGA title, finishing at 7-under-206 (70-70-66).

The PGA TOUR’s Bank of Utah Championship announced today that the tournament will award a sponsor exemption to the winner of the Utah State Amateur Championship. The announcement is part of a strategic statewide partnership between Bank of Utah and the Utah Golf Association that positions the bank as the “Official Banking Partner of the Utah Golf Association,” with the Bank of Utah Championship serving as a platform for elevating Utah golfers and the sport statewide.

Omni PGA Frisco Resort & Spa is proud to host and celebrate its fourth annual Women’s Golf Day by welcoming women of all ages and skill levels to experience the home of modern golf on Friday, May 29. Held in partnership with the PGA of America, an official partner of Women’s Golf Day, this four-hour signature series event is designed to inspire new golfers, energize seasoned players, and foster a vibrant community of women connected by a love of the game. Elisa Gaudet, Founder of International Women’s Golf Day, will attend the event for the third consecutive year.

Colonial Country Club has completed a comprehensive, multi-million-dollar renovation of its amenities, including the golf shop, cart barn, pool area, and community center. This project follows the recent $9 million golf course renovation, further elevating the member experience at the club. The golf shop underwent a complete remodel, focusing on offering quality apparel and goods at member-friendly prices.

Tyler was last fit for his clubs 15 years ago… and ever since, he’s been playing irons that were one inch too long—and he had no idea it was holding him back. When he came in for a Club Champion iron fitting, his fitter Casey immediately noticed something was off. Tyler’s strike pattern was consistently high and toward the heel, a telltale sign that something in the setup wasn’t right. After taking measurements and digging into the data, Casey made a simple but game-changing call: go back to standard length.

From there, everything started to click.

1️⃣ The PGA of America has named Jason Soucy as Championship Director for the 2028 PGA Championship, which will be played May 18-21 at The Olympic Club (Lake Course) in San Francisco, California. This appointment marks Soucy’s second stint as a championship director for the PGA Championship.

2️⃣ Killer Golf announced the official launch of its modular putter platform and confirmed that the company has begun shipping its first Artifact putters to customers, marking a major milestone for the emerging equipment brand.

3️⃣ Bettinardi Golf announced the release of the BB1 Fitz Flow (BB1 FF) and the BB48 Fitz (BB48-F), two new putters based on the models Matt Fitzpatrick trusts on Tour, now making their way from the Tour truck to your bag for the first time.

4️⃣ Arccos Golf Releases Largest-Ever Annual Driving Distance Report, Leveraging Data from 25 Million Rounds to Deliver Eight-Year Trend Analysis Across Age, Gender and Skill Level

5️⃣ Play Golf Myrtle Beach (PGMB), announced Ryan Ruffels as the winner of The Q at Myrtle Beach, securing the final spot in the 2026 ONEflight Myrtle Beach Classic with a T45 finish.