Pro’s Choice Golf Shafts, Inc. announced today that the winner of the DP World Tour Hainan Classic presented by MAEXTRO held in Hainan, China was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Titleist GT3 Driver, after shooting a 64, 66, 69, 70 for a 4-day total of 19 under par, claiming his second career DP World Tour win.

On the PGA TOUR Champions circuit, the winner of the Cologuard Classic, held in Tucson, Arizona was playing a Graphite Design Tour AD GC-6 X-Stiff flex wood shaft in his Callaway Elyte Driver to claim his eleventh career PGA TOUR Champions title after making a birdie on the first play-off hole.

KBS found the winner circle again as KBS TG Black graphite driver shaft was in the winning bag this past weekend at the PGTI Open in India, as the tournament champion secured victory on the DP World Tour’s Indian circuit. The KBS TG Black 60TX , engineered for elite ball speed with a penetrating, low-spin trajectory, proved to be the weapon of choice for the week’s best player. 

Arccos Golf, celebrated a big win for its brand ambassador Matt Fitzpatrick at the 2026 Valspar Championship this past week. This achievement marks another milestone in an incredible stretch starting with a DP World Tour Championship title in November, a runner-up finish at THE PLAYERS Championship last week, and now a PGA TOUR victory at Innisbrook Resort. The Valspar victory vaults Fitzpatrick to #6 in the Official World Golf Rankings and reinforces his status as one of the hottest players in the world heading into the Masters.

It was a standout weekend for championship golf and for the artisans at Malcolm DeMille, whose handcrafted trophies were proudly presented on both the PGA TOUR and LPGA TOUR stages. From the Valspar Championship to the Fortinet Founders Cup, DeMille’s signature craftsmanship helped commemorate two unforgettable victories. Fitzpatrick’s caddie, Daniel Parrott, was also honored with a Champion Caddie trophy tray, while the Pro-Am winners received elegant award trays featuring a two-dimensional replica of the iconic trophy.

Bettinardi Golf proudly congratulates Tour Ambassador Matt Fitzpatrick on his victory at the 2026 Valspar Championship, held at Innisbrook Resort’s Copperhead Course in Palm Harbor, Florida. Fitzpatrick closed with a final-round 3-under 68, highlighted by a clutch 13-foot birdie putt on the 72nd hole to secure a one-shot victory and his third PGA Tour title. Demonstrating poise and precision down the stretch, Fitzpatrick navigated one of the PGA Tour’s most demanding finishing stretches with confidence and control.

Softspikes continued its dominant start to the 2026 season this weekend, as players wearing replaceable spikes claimed victory across the PGA TOUR, PGA TOUR Champions, DP World Tour and LPGA Tour, while extending the PGA TOUR streak to 11 consecutive wins for players playing in spikes. At the Valspar Championship, the latest PGA TOUR title was secured by a player wearing Skechers shoes fitted with Softspikes Metal Stinger spikes. 

Pukka is raising the bar again with the release of Popular Looks Volume II, a continuation of our most sought-after styles, now delivered with even greater speed and intention. This latest collection reflects not just what’s trending, but how quickly those trends are evolving and how closely we’re listening to the customers who bring them to life. Volume II expands on the momentum of our Popular Looks program with 12 new, highly relevant designs that capture what’s happening right now in headwear.

Vortex Weather Insurance, a leading provider of parametric weather insurance solutions, is pleased to announce the formal launch of direct sales for its HailSafe parametric hail insurance product. Previously available only through third-party vendors, HailSafe can now be purchased directly from Vortex by brokers and weather‑exposed businesses, including open car lots, solar farms, commercial roofs, and agricultural operations. 

Golf Business Network (GBN) is excited to welcome Ahead LLC as a new vendor partner in our Vendor Partner Program. This collaboration brings one of the most respected names in premium golf headwear to GBN Members, offering high-quality, innovative caps, visors, and accessories designed for performance on and off the course. Ahead LLC, founded in 1995 and headquartered in New Bedford, Massachusetts, has helped redefine golf headwear through advanced decoration techniques and proprietary materials, including its industry-leading AeroSphere Tech Fabric.

The Club Foundation announces its 2026 Board of Governors led by Chair LuAnn Giovannelli, CCM, CAM, CMAA Fellow, Bay Colony Community Association, Naples, FL; Vice Chair Todd Marsh, CCM, CCE, CMAA Fellow, Conway Farms Golf Club, Lake Forest, IL; Treasurer Randy Ruder, CCM, CCE, CMAA Fellow, Beach Point Club, Mamaroneck, NY; and Secretary Terra S.H. Waldron, CCM, CCE, CMAA Fellow, Desert Mountain Club, Scottsdale, AZ.

AmbassadorTrack, a leading platform for managing brand ambassador and influencer programs, is pleased to announced the launch of its new mobile app! Designed to simplify communication, content sharing, and field reporting for both brands and influencers. Built to support fast-moving ambassador teams, the AmbassadorTrack mobile app centralizes program management in one intuitive experience—empowering brands to stay connected while giving influencers the tools they need to engage, report, and deliver value on the go.

Alphard Golf is proud to offer Color Kits for the very successful Cybercart.  According to Tom Cox / Alphard Director of Sales , ‘Alphard’s Cybercart Redefines Convenience and Innovation. The added color kit enables golfers to personalize their Alphard Cybercart. Golf professionals and retailers enjoy the incremental sale of the kit to their customers.“ The overwhelming demand across all sales channels solidifies the Alphard Golf CYBERCART as a gamechanger in the electric caddy market. 

Golf coaches in Proponent Group’s membership responded in surprising ways to a recent survey—one that that contained a set of questions about artificial intelligence. “We found that over half our member coaches are already using AI for at least some of their administrative and marketing tasks,” said company founder Lorin Anderson. “More than one-third are using AI for lesson follow-up messages and 25 percent are using AI to assist in swing diagnostics during lessons.” Proponent Group’s 2026 Operations and Compensation Survey yielded these metrics—the first data points about AI in the 18-year history of the annual survey.  A 31-page full summary of the findings was delivered to members earlier this month.

The Golf Travel Writers of America (GTWA) underwent a leadership change this year, with George McNeilly chosen as its president. GTWA is a professional group for golf travel writers, editors, broadcasters, and other media professionals who cover golf destinations and the broader industry. Its mission is to maintain high journalism standards, share industry expertise, and provide reliable, engaging coverage of golf experiences worldwide.

Bernhard and Company is pleased to announce the expansion of its distribution partnership with Pacific Golf and Turf, enabling the supplier to distribute Soil Scout’s wireless underground soil monitoring technology across Washington, Oregon and Hawaii in the USA. Pacific Golf and Turf already serves as Bernhard and Company’s equipment distributor across multiple regions and will now expand its role by introducing Soil Scout sensors to its offering for golf facilities throughout each territory. 

Grand Cayman, Cayman Islands — Set along the iconic shores of Seven Mile Beach, The Ritz-Carlton, Grand Cayman offers a refined golf escape where championship play meets world-class wellness. At the heart of the experience is The Ritz-Carlton Golf Club, Grand Cayman, a Greg Norman–designed nine-hole course shaped by coastal winds and ocean views. Known for its strategic layout, the signature 470-yard hole plays closer to 600 yards, demanding precision and thoughtful shot-making.

Circling Raven Golf Club ranks as Idaho’s No. 1 course in Golfweek’s just-published “Top Public-Access Golf Courses by State, 2026.” Hundreds of members of Golfweek’s course-ratings panel continually evaluate courses and rate them on 10 criteria using a points basis of 1 through 10. They also file a single, overall rating on each course. Those overall ratings are averaged to produce Golfweek’s Best course rankings.

NXXT Women’s Pro Tour Champion Shauna Liu is set to compete this week at the GOLFJOY Women’s Open at Mission Hills on the CLPGA Tour in China, marking another significant step in her development on the international stage. The event, an official China LPGA Tour competition awarding world ranking points, brings together a global field of professional players and emerging talent. 

PGA of America Golf Professional Ryan Macey, Director of Golf at River Strand Golf & Country Club in Bradenton, Fla., has achieved PGA Master Professional status, the highest education designation available through the Association. Backed by more than 30,000 PGA of America Golf Professionals within the PGA of America, Macey, a Member of the North Florida Section PGA, joins a special group as the 481st PGA Member to earn the Master Professional designation. He achieved his designation in Teaching & Coaching.

DrinkTanks®, a leading brand of premium insulated drinkware and barware, is strengthening its sales presence in strategic territories. The company is seeking experienced sales executives with an established background in golf to represent the brand in Ohio, Tennessee/Kentucky, Wisconsin, Minnesota, Utah/Colorado, Iowa/Nebraska, and East Pennsylvania/West Virginia. APPLY

SandSave is seeking experienced golf-industry professionals to help solve one of the game’s most persistent maintenance challenges: flooded bunkers. SandSave’s patented active bunker-drainage system eliminates standing water without costly bunker reconstruction. The system installs quickly, minimizes disruption, and addresses drainage failures common in traditional bunker designs. With successful pilot installations already completed, SandSave is expanding regionally and hiring market development leaders in:
• Western PA / Eastern Ohio
• Northeast Florida

APPLY

Willows Run Golf Club is seeking a Professional Golf Course Superintendent to manage profitable 45-hole facility in Western Washington. Owner just bought 2nd golf course and company is expanding, planning to buy 3rd course in the near future. Due to quality improvements, Willows has beat all-time high in profitability each of the last 5 years. This is a big opportunity for the right individual as we have raised greens fees for the first time in two years, meaning greater opportunity to increase wages from profit sharing. APPLY