
NEWS
Sun Mountain and Realtree Launch Limited Edition Major Collection; Announce Fantasy Contest with Splash Sports
Sun Mountain Sports, in collaboration with Realtree, today announced the release of two limited edition products in its 2026 Major Collection: the Matchplay 4-Way Stand Bag and the ClubGlider Meridian Travel Bag.
The partnership with Realtree, world’s leading camouflage designer, marketer and licensor, marks Sun Mountain’s second collaboration of 2026 following an earlier release with Victus.
Scott Golf Spotlights The Woody Putter Featuring Proprietary Wood Fiber Insert
Scott Golf is spotlighting The Woody putter, a premium model co-invented by Scott Petersen and John Stoltz, designed to deliver a softer, more responsive feel through a proprietary insert construction. The Woody features a vacuum-sealed composite insert made from wood fibers and resin, engineered to produce consistent feedback and controlled roll characteristics.

BUSINESS
Kahiu Selected to Receive 2026 Musser Award of Excellence
The Musser International Turfgrass Foundation has selected Dr. Maureen Kahiu as the 2026 Award of Excellence recipient. The prestigious award is given to outstanding Ph.D. candidates who, in the final phase of their graduate studies, have demonstrated overall excellence throughout their doctoral program in turfgrass research. Kahiu currently serves as an Assistant Extension Educator of Turfgrass and Weed Ecology at the University of Connecticut. In this role, she teaches undergraduate and graduate courses in turfgrass and weed science, conducts applied research, advises student organizations, and develops professional training programs for turfgrass managers.
Original Penguin® Announces Nico Echavarria, Johnny Keefer, Brian Campbell and Kristoffer Reitan Masters Tournament Scripting
Original Penguin is proud to announce the official tournament scripting for ambassadors Nico Echavarria, Johnny Keefer, Brian Campbell and Kristoffer Reitan as they take on the season’s first major championship. Blending heritage with modern performance, the scripting showcases Original Penguin’s signature mix of classic golf tradition and contemporary style. Each player will wear a lineup of performance polos and The Player Pant throughout tournament week, featuring lightweight technical fabrics, tailored fits, and the brand’s iconic Pete the Penguin logo.
8AM Golf Sells Short Game Chef to Range Sports
8AM Golf, the world’s leading holding company of premium golf-related brands, today announced the sale of the premier short game golf program, Short Game Chef, to Range Sports. Short Game Chef was created in November of 2022 by PGA Tour winner Parker McLachlin. McLachlin is regarded as one of the game’s top short game coaches. The acclaimed instructional program he designed has steadily built a dedicated community of golfers committed to improving their game, particularly the part of the game within 100 yards of the hole that presents the best opportunity to save strokes.
Are Your 2026 Results Real—or Just Good Weather?
What’s your “Weather Neutral” Performance? The first three months of 2026 have been unusually favorable for golf. Which means your current rounds, revenue, and utilization may be getting an artificial lift from weather. The risk?
Making staffing, pricing, and marketing decisions based on numbers that won’t hold when conditions normalize. Do you know your weather-neutral performance? Pellucid/Edgehill’s Cognilogic + Foresight bundle helps owner/operators separate real execution from weather-driven demand. LEARN MORE
Take Your Fitting Business Anywhere: The Mobile Solution Built for Professional Club Fitters
The club fitting game just changed. The new Club Fitter Cart isn’t just another piece of equipment—it’s your ticket to taking professional, precision fittings anywhere golfers need you. From private homes and country clubs to tournaments and pop-up events, this mobile workstation turns any location into a fully equipped fitting studio in minutes. The New Way to Expand Your Fitting Reach - The Club Fitter Cart gives you the freedom to meet clients where they are—at their course, their home, or at special events—without sacrificing quality, precision, or efficiency.
Breakthrough Golf Alliance Calls on Golf Community to Bid and Donate as Member for a Day Auction Nears Close
The Breakthrough Golf Alliance is encouraging golfers, club members, resort partners, and supporters of youth development to take part in its current Member for a Day online auction, a fundraising effort designed to help young golfers overcome financial barriers and pursue greater opportunity in the game. The Alliance’s mission centers on supporting talented players as they navigate the costs associated with competition, travel, and long-term development.
New Jersey Sea Birds Angling Club Launches “Points-to-Dollars” Pledge Benefitting PGA HOPE
SFC’s New Jersey Sea Birds Angling Club is proud to announce the launch of its 2026 “Points-to-Dollars” pledge, a season-long charitable initiative supporting PGA HOPE (Helping Our Patriots Everywhere), the flagship military program of the PGA of America REACH Foundation, the 501(c)(3) charitable foundation of the PGA of America.

PEOPLE
Women in the Golf Industry – 2026 Awards
Kay McMahon, President of WIGI, bestowed the following honors: President Award— WIGI VP Kathleen Erickson, WIGI Recognition Awards to Shelley West, CEO Nailed Golf, Pam Allen, Donald Ross Society, Jillian Johnson, CEO Ladies Executive Golf Society at the 2026 WE-Connect Annual Meeting at Orange Tree Golf Club, Orlando, FL. With great pride President Kay McMahon announced the presentation of the President’s Award to Kathy Erickson. This award recognizes Kathy’s courage and unwavering dedication.
Kahiu Selected to Receive 2026 Musser Award of Excellence
The Musser International Turfgrass Foundation has selected Dr. Maureen Kahiu as the 2026 Award of Excellence recipient. The prestigious award is given to outstanding Ph.D. candidates who, in the final phase of their graduate studies, have demonstrated overall excellence throughout their doctoral program in turfgrass research. Kahiu currently serves as an Assistant Extension Educator of Turfgrass and Weed Ecology at the University of Connecticut. In this role, she teaches undergraduate and graduate courses in turfgrass and weed science, conducts applied research, advises student organizations, and develops professional training programs for turfgrass managers.

COURSES
Unlock Your Potential at Marriott Golf Academy
This season, golfers can take their game to the next level at Marriott Golf Academy, where expert instruction meets exceptional value with two standout Golf School promotions. Sharpen your skills and stay in comfort with the Free Lodging Promotion. Plus, for a limited time, guests who book between May 15 – September 15 receive an extra night free with the Summer School promotion. With April and May dates filling quickly, early booking is strongly encouraged. Accommodations are in a standard guest room, with optional villa upgrades and additional nights available at special rates.
The Sea Pines Resort Celebrates National Recognition From USA Today and Global Traveler
Travelers have spoken, and The Sea Pines Resort is once again earning national acclaim. The iconic Hilton Head Island destination has been recognized by USA TODAY 10BEST Readers’ Choice Awards and Global Traveler, reinforcing its reputation as one of the premier golf and vacation resorts in the country. Adding to recent awards, Global Traveler has named The Sea Pines Resort the winner of Best Golf Destination, an honor determined by its affluent, well-traveled readership.
El Macero Country Club Set To Host the El Macero Classic Collegiate Golf Tournament
El Macero Country Club in El Macero, Calif. will host The El Macero Classic collegiate golf tournament, April 10 – 12. The event is free for the public to attend and watch top men’s amateur golfers compete on El Macero’s championship layout. Hosted by UC Davis, The El Macero Classic will feature 19 universities, including UC San Diego, Colorado State University, the University of Nevada, Washington State, and Wyoming. New for 2026, the tournament will host an autograph signing session and a free junior clinic on Saturday, April 11th with local youth golfers receiving lessons from players and coaches.
LPGA Tour Back-to-Back Winner Hyo Joo Kim, Major Champions and Fan Favorites Brooke Henderson, Grace Kim and Minjee Lee Headline Latest Commitments to the 2026 JM Eagle LA Championship presented by Plastpro
Back-to-back LPGA Tour winner and major champion Hyo Joo Kim joins fellow major champions and fan favorites Brooke Henderson, Grace Kim and Minjee Lee in headlining the latest commitments for the 2026 JM Eagle LA Championship presented by Plastpro, taking place at El Caballero Country Club in Los Angeles, April 16-19. They join an elite tournament field that features defending champion Ingrid Lindblad and two-time champion Hannah Green.
📈 TRENDING
1️⃣ GolfPass revealed the best public golf courses in each state, making it easy for recreational golfers throughout the U.S. to plan their next rounds at courses acclaimed by their peers. This third installment of 2026 Golfers’ Choice lists joins the popular Top 50 Public Golf Courses in the U.S. and Best Warm-Weather Golf Courses lists
2️⃣ Golf Pride is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.
3️⃣ L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, introduced today the latest additions to the company’s revolutionary lineup of putters – LINK.2.1 and LINK.2.2.
4️⃣ Arccos Golf launched Arccos Air, a wearable device small enough to slip into your pocket, yet powerful enough to apply AI to detect and track every shot automatically — no sensors, no phone, no interruption. When paired with the Arccos app, you can track exactly where you gained or lost strokes, how you compare to benchmarks, and what to practice.
5️⃣ PAYNTR Golf, the fastest-growing performance footwear brand in golf, today announced the official signing of PGA TOUR standout Sam Burns as the brand’s newest ambassador, further strengthening its presence among the game’s elite players.




