Escalante Golf – a boutique owner and operator of luxury golf properties across 17 states – has started a multi-phase expansion at Kingsley Club, highlighted by a new golf course designed by Bill Coore and Ben Crenshaw and new clubhouse.

The expansion represents an investment of approximately $40 million and reinforces Escalante Golf’s commitment to preserving the club’s minimalist spirit while enhancing the overall member experience. Kingsley Club is located in the town of Kingsley, about 15 minutes south of Traverse City, Michigan.

FireFly Automatix, a pioneer in autonomous robotic systems for turf management, today announced it has officially rebranded as FireFly Robotics, Inc. The company, now registered in the state of Delaware under its new legal name, made the change to better reflect its identity as a full-spectrum robotics technology company and its vision for a future of intelligent, autonomous systems and AI-supported robotic solutions.

There’s no doubt that golfers can get better with practice. But practice without feedback, practice can be futile as so many golfers find out. You have to practice with a purpose, which is the message that Jon Sherman, the founder of Practical Golf, sends through his newsletters, website, and podcasts.

The Doppler Radar-powered unit delivers instant feedback on five key golf shot metrics – total distance, carry distance, clubhead speed, ball speed, and smash factor – at an astonishing $199.99 price point.

It weighs less than most cell phones and is smaller than an iPad with a high-visibility color screen, so portability and the ability to transport it in your golf bag are attractive pluses.

The Jackson T. Stephens Cup (JTS Cup) today announced the return of Stephens as Presenting Partner and Workday as a Proud Partner for the 2026 tournament. Their continued corporate support has been instrumental in the tournament's growth, helping to expand its reach and further its mission of providing elite collegiate golfers with opportunities to compete at the highest level.

Arcis Golf has added PGA TOUR-bound phenom Blades Brown to its ambassador platform, bringing one of golf’s most unique and rapidly ascending young talents into a growing roster of athletes representing the next generation of the sport.

Brown’s path to professional golf has been anything but conventional. Rather than following the traditional collegiate route, he transitioned directly from high school into professional competition, quickly earning status on both the Korn Ferry Tour and PGA TOUR (Special Temporary Status) while establishing himself as one of the game’s most closely watched young players.

Previous champions along with some of European golf’s most decorated players enjoyed another memorable week of action at the 2026 Costa Navarino Legends Tour Trophy, that took place from June 8-13. 

Eight-time European Tour Order of Merit winner Colin Montgomerie and 1991 Masters champion Ian Woosnam headlined a star-studded international line-up for the third edition of the 54-hole tournament, which saw England’s Simon Griffiths prevail after a dramatic last day in Greece at the destination that 2024 winner Clark Dennis described as “the best that we play on Tour”.

The 2026 KPMG Women’s PGA Championship will feature the Corebridge Financial Team of eight PGA of America Golf Professionals and LPGA Professionals competing at Hazeltine National Golf Club in Chaska, Minn., June 25-28.

Set to compete against the world’s best women golfers, Corebridge Financial Team members earned a spot in the field by way of the 2025 LPGA Professionals Championship and the 2026 PGA Women’s Stroke Play Championship.

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, announces the debut of the Red, White and Blue Tie Dye putter grip just in time for America’s 250th Birthday celebration.

This limited-edition SuperStroke Zenergy putter grip, available in the popular Pistol 2.0 and Tour 2.0 models, goes on sale on SuperStrokeUSA.com June 29.

Williams Athletic Club, the women’s golf apparel brand built at the intersection of quiet luxury and high-performance design, will exhibit at the 2026 PGA Buying Summit, July 28–30 at the Omni PGA Frisco Resort. The brand arrives in Frisco with its most intentional collection to date and a growing presence in some of the most prestigious clubs in the country. Founder Susi Proudman and her team will be on-site throughout the event and are looking forward to connecting personally with buyers and retail partners.

Golf Pride, an industry leader in golf equipment manufacturing, announces the release of its limited-edition Stars and Stripes ZERO TAPER putter grip in commemoration of the United States’ historic 250th anniversary. The release serves as a celebration of the rich heritage of American golf, a pastime the company has actively supported through domestic design and engineering for the past 77 years. 

TEXOMA GOLF announced today plans to exhibit at the 2026 PGA Buying Summit, taking place July 26-29 at the Omni PGA Frisco Resort & Spa in Frisco, Texas.

Texoma Golf will return to the show floor showcasing its best-selling grips, high-margin accessories, and newest product innovations designed to help golf retailers drive sales and profitability. Attendees will have the opportunity to preview new product launches, take advantage of exclusive show promotions, and connect directly with the Texoma Golf team.

Bobby Jones, the iconic golf apparel brand inspired by one of the game’s greatest gentlemen, today announced the launch of its new Patriot Collection, a premium assortment of golf and lifestyle apparel commemorating 250 years of American heritage ahead of the United States’ semiquincentennial celebration in 2026.

Rooted in the timeless values of character, sportsmanship and enduring style that defined the legacy of Robert Tyre Jones Jr., the Patriot Collection blends classic Americana with modern performance fabrics designed for today’s golfer.

WILLOWBROOK, IL – Club Champion, the nation’s premier custom club fitting and building studio, today announced The Fitting Challenge, a limited-time promotion running June 23 through July 18, 2026, at U.S. Club Champion fitting studios. The challenge is simple: let Club Champion’s world-class fitters find you a better club in at least one measured category – or receive a complimentary shaft credit of up to $450.

In this empowering episode, Doris Muscarella sits down with internationally recognized physiotherapist, PGA golf instructor, and golf wellness pioneer Chiara Cantone. With over 20 years of specialized experience in golf fitness and performance, Chiara shares her groundbreaking approach to helping golfers play better, longer, and pain-free.  From her work in Italy and Spain to founding Physio Golf Marbella® and co-creating the Less Is More Golf Method®, this conversation dives deep into holistic golfer health, injury prevention, neuroscience-backed techniques, and the future of the game. LISTEN

In this episode of Fits with the Founder, Club Champion Founder Nick Sherburne and Brad Syslo are joined by Victor Afable, founder of VA Composites and one of the most innovative minds in golf shaft design. The conversation covers everything from golf gambling games and must-have course food to the science behind golf shafts, custom club fitting, and how golf handicaps should actually work. Victor shares insights from decades in the golf equipment industry and explains what separates great golf shafts from the rest. LISTEN

On this episode, Ryan Ballengee and Brendan Sweeney look behind the scenes at The People’s League golf event at Tahoe Mountain Club in Truckee, Calif., as the creator league competes in their latest event. Brendan talks to Alexa Melton, Malosi Togisala and Eric “Sherm” Schuermann as they compete. WATCH

Episode 4 of The Golfing CEO features Jay Karen, CEO of the National Golf Course Owners Association and one of the golf industry’s leading advocates and thought leaders. Join Derek and Jay as they discuss the golf industry’s annual trip to Capitol Hill for National Golf Day, the business realities facing public and private golf courses, and why participation, innovation, and new audiences are giving plenty of reasons to be optimistic about the future of the game. LISTEN