Troon Partners Network, a division of Troon®, the leader in providing golf and club-related leisure and hospitality services, today announced Club Champion, a national leader in custom golf club fitting and building, as the company’s newest Preferred Partner. Through the partnership, members of Troon-managed private clubs and guests of Troon-affiliated daily-fee and resort facilities will be eligible to receive an elevated club fitting experience at any one of Club Champion’s 150+ fitting studios across North America.

Bettinardi Golf today announced the unveiling of the 2027-28 Queen B Series, a stunning new interpretation of one of the brand’s most iconically differentiated putter collections. Positioned as the most refined and visually expressive family within the Bettinardi portfolio, the new Queen B Series features sculpted head shapes, robust weighting, detailed execution and a rich French Gold PVD finish for a collection that exudes unmistakable presence. Each Queen B is precision milled in-house from 303 Stainless Steel at Bettinardi’s headquarters in Tinley Park, Illinois, with an emphasis on design and visual expression.

Golf Genius, a global leader in golf technology, today announced it has acquired Swish Sports, the leading provider of league and tournament management software for tennis, pickleball, padel, and other racquet sports. Swish powers leagues, ladders, round robins, and tournaments for more than 750 customers in the U.S. and abroad, serving country clubs, standalone racquet facilities, and self-organized communities

AM GOLF and Club Core Technologies have partnered to significantly reduce nagging administrative tasks for golf courses, country clubs and resorts hosting tournaments and outings. Together, AM GOLF and Club Core merge and automate all end-to-end event information in one place, making event creation and execution faster, easier and less dependent on manual staff input and toggling from system to system and screen to screen.

Caddi Signature Ltd. has announced plans to exhibit at the 2027 PGA Show, taking place January 26–29 at the Orange County Convention Center in Orlando, Florida. Specializing in bespoke golf accessories, championship trophies, and commissioned woodworking projects, Caddi Signature has quickly established a reputation for creating distinctive pieces that challenge conventional golf design. Having worked with over 70 species of wood, Caddi Signature uses no paints or stains in any of its work, achieving every colour entirely through the natural character of the wood itself.

The National Alliance for Accessible Golf (the Alliance) and National Golf Course Owners Association (NGCOA) will deliver a free webinar on Tuesday, November 10 at 1:00 pm Eastern to golf facility owners, operators, staff across all departments and anyone interested in learning more about bringing this growing segment of golfers to the game. Education credits for PGA, LPGA, GCSAA and CMAA members will be available for attendees of the live webinar.

The Indoor Golf Alliance (IGA) today announced that listings and advertising are now open for the 2027 IGA Indoor Golf Resource Directory, the industry’s guide to the companies that build, equip and run indoor golf facilities. Every supplier is eligible for a complimentary general listing, and the deadline for listings and ad artwork is December 31, 2026. The 2027 edition will be printed in a run of 3,000 copies and handed out at PGA Show Orlando and IGA Regional Shows, with a digital edition distributed online.

Because Pellucid is one of only two golf-industry entities with state-level participation rates, the next step was straightforward: pair those rates with the population projections to estimate whether migration could produce a net gain or loss in golfers. One counterintuitive result emerged: even if the total golfer base grows, the national participation rate would decline slightly. If the projections hold, location will matter—and in some states, it will matter a great deal.

AVA Golf, the first platform designed to transform golf performance data into a personalized video improvement plan, has integrated the Garmin Golf Premium API™ so golfers can connect their Garmin® golf data directly to the AVA Golf platform and “Get Better. Faster.” Syncing data from compatible Garmin golf devices will bring information from on-course rounds and practice sessions into a single performance profile. AVA Golf then analyzes that data to identify the areas having the greatest impact on a golfer’s performance and delivers personalized instructional recommendations designed to help address them.

Junior Golf Hub (JGH) today announced the launch of Hubert, an AI-powered guide that helps junior golfers and their families navigate the path from junior golf to the college game. Hubert now sits front and center on JuniorGolfHub.com, where any visitor can ask about anything junior golf, and inside the JGH member platform, where athletes and families get guidance built around their own player. Hubert launches alongside a refreshed site experience and a new achievements program for JGH Premium members.

Shot Scope, the industry leader in golf performance tracking and data analytics, has launched its 2026 Holiday Season sale, giving golfers an opportunity to upgrade their on-course technology ahead of the gift-giving season. The sale features special pricing on popular products, including the PRO ZR and PRO L2 laser rangefinders and the H50 GPS handheld, bringing innovative golf technology to players of all skill levels. All of Shot Scope’s 2026 Holiday Season sales are available online, giving golfers a chance to discover technology designed to make every round more informed, enjoyable, and rewarding. The sale runs from November 1 through December 31, giving you plenty of time to pick up that special golf gift this season.

FlightScope, a global leader in sports performance technology, today announced its Black Friday promotions, marking their biggest sale of the year. These Black Friday deals further enhance the brand’s core philosophy of making trusted performance data more accessible for golfers everywhere. Customers can purchase industry-leading launch monitors, rangefinders and software upgrades at the lowest price of the year. FlightScope’s Black Friday sales are available now.

The golfer who insists they do not need anything for Christmas is often the same person browsing new caps before their next tee time. BooYaa has taken the hint and launched its Christmas Boxes, offering ready-to-give combinations of apparel and accessories. The collection brings a little BooYaa personality to festive gifting, with options for anyone looking to spoil the golfer in their life or perhaps treat themselves. The boxes also come ready for Christmas, so you have one less present to wrap when December gets away from you. Leading the collection is the Tee It Up Christmas Box containing five BooYaa T-shirts featuring a mix of bold graphics and everyday designs, along with a free neon BooYaa tumbler.

AiSensor.live is pleased to announce 3 new distributors for the complete line of AiSensor.live 3D Ground Reaction Force Inserts and ForceMats. Mike Dickson & Nick Andreassi In2itGolf and BigHornGolfer respectively bring incredible golf training and direct sales expertise to the AiSensor.live team and invite you to visit their website for individual golf performance, training, coaching and teaching needs. Jef Carr is a seasoned golf business tech expert and colleague. Many of you may know Jef from his days at Flight Scope and he continues to assist Sam Putt friends as well.

One More Roll Golf Media has released the pilot of The Arena Game, its new original show exploring arena golf’s competition, personalities and technology. Following the pilot’s debut, the show officially begins Season 1 this week with guest Jeff Neubarth, the Emmy Award-winning producer whose work helps bring arena golf to television audiences. Hosted by PGA Professional and Athlon Sports Senior Golf Writer Brendon Elliott and Jacksonville University Division I golfer Bretton Mackiewicz, The Arena Game combines a veteran coach and journalist’s perspective with the experience of a current college competitor.

Srixon staffer Miyu Yamashita successfully defended her title at the Maybank Championship on Sunday, securing her second consecutive victory. Delivering another impressive performance from start to finish, Yamashita closed with a 4-under-par score and earned a two-shot victory. The win marks Yamashita’s fifth career LPGA Tour title and third victory of the 2026 season, adding to an already impressive year that includes wins at the Meijer LPGA Classic and CPKC Women’s Open.

Srixon’s Andrew Novak put together a week to remember at the VidantaWorld Mexico Open, earning a five-shot victory for his second career PGA Tour win and first individual tournament title. Coming into the week with three top-10 finishes already in 2026, Novak continued to build on that momentum with an impressive performance throughout the week. He never posted a round outside the 60s, carding a 67, 61, 62, and 69 to separate himself from the field and cruise to the win.

With a net score of 20-under par, TPC Jasna Polana of Princeton, New Jersey, captured the 2026 Ladies Concert Cup by four strokes over Glen Oaks Country Club of Des Moines, Iowa. Since 2021, the Ladies Concert Cup has provided an annual tournament that comprises Concert Golf Partners’ portfolio of 41 upscale private clubs from across America. Each year, players gather at a host club to compete in a multi-day tournament filled with on-course competitions.

PTI Golf, a leading single-source golf course construction and management company in the Southwest, has completed a comprehensive driving range renovation at Kokopelli Golf Club, overcoming a decade-long struggle with soil drainage and grass establishment. The project’s overwhelming success has expanded PTI Golf’s relationship with Kokopelli and management partner Arcis Golf for additional course enhancements across the property. Every significant storm left standing water trapped on the floor, rendering the practice area unusable and forcing an average of 40 days of facility closures per year.

Experience the best of South Florida at JW Marriott Miami Turnberry Resort & Spa in Aventura, where exceptional golf meets an unforgettable resort experience. Home to two championship 18-hole golf courses, this tropical retreat offers the perfect setting for a golf getaway with plenty to enjoy beyond the fairways. Take on the legendary Miller and Soffer courses, where thoughtfully designed layouts challenge golfers of all abilities amid lush tropical surroundings.

Sterling Grove Golf + Country Club in Surprise, Arizona, has transitioned to a fully private club, effective November 1. This move underscores the club’s commitment to providing an exclusive, member-focused experience. Sterling Grove’s 18-hole Nicklaus Design golf course, which opened on February 11, 2021, initially operated as a semi-private facility, accommodating daily-fee and unaccompanied non-member play. As the 780-acre community developed and memberships increased, the club now boasts over 300 members and more than 1,100 completed residences.

Tournament officials announced today AdventHealth as the official and exclusive healthcare system for The ANNIKA driven by Gainbridge at Pelican, Tampa Bay’s premier LPGA Tour event, taking place Nov. 9-15 at Pelican Golf Club in Belleair, Fla. A longtime supporter and sponsor for several sports teams and facilities in the Tampa Bay region, AdventHealth will partner and collaborate with The ANNIKA on several initiatives during tournament week in a new multi-year agreement.

MESSY TEDDY, the premium men’s golf apparel brand created for men who refuse to blend in, today announced multiple new open territories and the need for additional sales reps as the brand continues to build its presence in the golf industry. Join the growing sales team for a premium men’s golf apparel line at MESSY TEDDY, as they are expanding the sales team, offering above average commission, bonus opportunities, and no charge samples. APPLY

Royal Oaks Country Club, a private club in Houston, Texas, is seeking a Director of Agronomy to lead its golf course maintenance operation through the final stages of a complete renovation by Beau Welling Design, with reopening planned for summer 2027. The role oversees a $3.6 million operating budget and requires 7–10 years of progressive golf course management experience. The position pays $200,000 to $250,000 per year. APPLY

River Creek Club in Leesburg, Va., an Invited private club, is seeking a Golf Course Superintendent to lead maintenance operations for its 18-hole course. The superintendent will manage turfgrass and plant programs, irrigation, staffing and budgeting while working closely with the Head Golf Professional. The position pays $150,000 to $174,000 per year. APPLY

PAYNTR Golf is hiring a Remote Inside Sales Representative, with U.S. Eastern Time Zone preferred, to expand its green grass retail footprint and grow existing accounts. The role combines cold outreach to new wholesale accounts with managing inbound leads and onboarding new partners. The W-2 position offers base salary plus commission, health insurance and a 401(k). APPLY