For the first time in its 17-year run, this year’s IAGTO North America Golf Tourism Convention has been staged outside of the USA – hitting the back of the net for both suppliers and buyers in FIFA World Cup co-host nation Mexico.

NAC 2026, organized by global golf tourism organisation IAGTO, saw 254 member delegates attend the event at the Iberostar Selection Paraiso Resort & Convention Center on Mexico’s Riviera Maya, 30 minutes south of Yucatan Peninsula tourism hotspot Cancun.

Lake Tahoe takes center stage this week for the 37th edition of the American Century Championship celebrity golf tournament, featuring an elite field of participants from throughout the world of sports and entertainment competing in the 54-hole championship, taking place at Edgewood Tahoe Golf Course, July 10-12.

Blue Tees Golf, one of golf’s fastest-growing technology brands, will showcase its growing lineup of premium golf technology and accessories at the 2026 PGA Buying Summit in Frisco, Texas. The company will also serve as the Official Rangefinder and Golf Speaker Sponsor of the PGA Buying Summit Summer Jam, taking place Sunday, July 27, from 7:00 p.m. to 10:30 p.m.

As the U.S. golf market has experienced a supply correction over the past two decades – with a net reduction of more than 2,000 golf courses – there’s quietly been a curious trend: a slow, upward climb in the municipal golf space.

Dating back to 2006, the number of municipally owned and operated golf courses has increased by 7% while the two other ownership segments (daily fee public courses and private clubs) have undergone notable contraction.

June weather was a slight headwind registering -3% vs. Year Ago (YA) for Golf Playable Hours at the national level. That shrunk the Year-to-Date favorability to +2% (neutral in our lexicon) after 6 months which, on average, represents ~44% of annual rounds nationally. The YtD regional breadth metric remained favorable at a 2:1 ratio comprised of 22 favorable regions vs. 13 unfavorables and 10 in the neutral zone (+/- 2%) with all regions now in season based on our weather rules. Subscribers to either the Pellucid Publications Membership or the Geographic Weather Impact report get the 45 regional breakdowns, the 61 markets figures, the day-of-week weather impact and the Year-End National GPH forecast figure as well as our full commentary on the results every month.

Ryder Cup Europe and the PGA of America today announced that EY, the multinational professional services network, has become the Presenting Partner to the next three Junior Ryder Cup matches.

The biennial Junior Ryder Cup sees the best male and female junior amateurs from Europe and the USA, aged 18 and under, go head-to-head in a mixed event that takes place during the same week as the Ryder Cup. The event has produced a plethora of golfing stars since it was first staged in 1997, with six of the players who competed at the 2025 Ryder Cup having previously played in the junior event, and seven of the competitors at the 2024 Solheim Cup.

ProAgenda, a premier provider of golf academy management and booking software, is proud to announce an exciting new partnership with one of the most iconic names in global sports and hospitality: Trump Turnberry.

Noteefy, the leading demand and revenue management platform for the golf industry, today announced the acquisition of Metolius Golf, a data intelligence company serving 600+ golf courses. Metolius turns scattered golf course operations data into a single, aggregated analytics platform with AI insights that surfaces daily revenue opportunities operators may otherwise miss.

Women’s Golf Magazine is proud to mark its first anniversary as a U.S. publication, celebrating a milestone year defined by rapid audience growth, marquee brand partnerships and a bold editorial vision that is resonating with the fastest-growing segment in the sport. Under the leadership of Jess McAlister, Founder and CEO of CATALYST9 and a nationally recognized golf marketing consultant, and Nicci Herrera, the owner of the Australian issue, the magazine has established itself as the premier media destination for the modern female golfer on a global scale.

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, has named Scotti Corley its new Director of Business Development. Corley brings more than two decades of deep industry relationships and a passion for hospitality to her new role at BJL. Having worked alongside golf course owners, operators, and management companies for most of her career, she will aid in leading BJL’s growth strategies and new business development.

First Tee and PGA TOUR Champions today announced the 80 teens selected to compete in the PURE Insurance Championship Impacting First Tee, set for September 15-20, 2026, at Pebble Beach Golf Links and Spyglass Hill Golf Course on the Monterey Peninsula.

Hosted by PURE Insurance and Monterey Peninsula Foundation, the tournament is broadcast internationally on Golf Channel and pairs First Tee participants with PGA TOUR Champions professionals and business leaders for a week of personal growth. Participants age 15-18 will compete for the boys’ and girls’ pro-junior titles.

Nicole Poell, an award-winning sports journalist with more than three decades of experience, has been named editor-in-chief of GCM and director of publications for the Golf Course Superintendents Association of America (GCSAA).

In her role, Poell will oversee the writing, editing and overall production of GCSAA’s monthly award-winning publication, including the management of GCM’s digital version and social media properties. She takes over the position from Andrew Hartsock, who is retiring this month.

Golf It Forward was recently represented at6 The Desert Oasis Invitational at Moses Lake Golf Club by Faith Sampson, a Marilynn Smith Scholarship recipient, also known as a Pearl. The tournament was themed to honor the first US Women’s Open held in 1946 in Spokane, WA with Patty Berg its winner.

Tournament Director Susan Echketkamp invited Sampson to address the tournament attendees, forwarding the legacy of the 13 Founders of the LPGA. “While researching the first US Women’s Open, I was referred to Golf It Forward® and learned of the Marilynn Smith Scholarship Fund” shared Echketkamp. “Faith Sampson, a 2025 scholarship recipient, took us on a journey from first applying for the grant to her current status, incorporating golf history as well.”

The winner of the “Fall for Reynolds Lake Oconee Sweepstakes” will receive an incredible getaway valued at nearly $15,000 that includes round-trip domestic airline for four passengers to Atlanta Hartsfield-Jackson Airport; three nights’ lodging (two rooms) at The Ritz-Carlton Reynolds, Lake Oconee; ground transportation during stay; an afternoon at Sandy Creek Sporting Grounds; full culinary and dining experiences; golf for four at Richland, designed by golf course architect Tom Fazio; and a spa experience for each guest at the Richland Pointe Spa. Full details are available on the sweepstakes website.

For the eighth year, the nation’s best high school golfers will compete at one of golf’s most iconic destinations when the 2026 PGA High School Golf National Invitational presented by Titleist & FootJoy returns to the Pinehurst Resort & Country Club in North Carolina.

The Girls National Invitational will be played July 11-13 on Pinehurst No. 1 and No. 5, followed by the Boys National Invitational July 18-20 on Pinehurst No. 5 and No. 6. Pinehurst is home to 10 18-hole courses and regularly hosts numerous championships, including the 2024 U.S. Open.

Sun Mountain Sports has introduced the Matchplay Ballistic Stand Bag collection, built around a single idea: ballistic nylon belongs on the golf course. The new collection brings rugged ballistic nylon construction to a refined stand bag designed for committed golfers who value durability, organization and clean design.

L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, and Uncrustables®, the iconic brand known for its beloved crustless sandwiches, today announced a one-of-a-kind collaboration bringing together two of golf’s most talked about brands.

Dubbed “A Match Made at The Turn,” the limited-edition collection features custom VZN.1i, DF3i, and OZ.1i putters alongside matching headcovers, apparel, towels, divot tools, and ball markers. Products from the collection will arrive in a premium box designed to look like the iconic Uncrustables® packaging.

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Ladies European Tour (LET) Hulencourt Women’s Open event, held at Golf Club D’Hulencourt in Genappe, Belgium, was playing a Graphite Design Tour AD DI-5 Stiff flex wood shaft in her Titleist GT3 Driver.

KBS added another major championship victory to its growing list of accomplishments this week as the U.S. Senior Open champion trusted KBS Tour V 125 shafts in his Wilson irons and KBS Hi-Rev 2.0 135 shafts in his wedges to secure the title.

Throughout the championship, the winner relied on the exceptional stability, precision, and consistent ball flight of KBS Tour V 125 to execute approach shots with confidence. Around the greens, KBS Hi-Rev 2.0 135 provided the control, feel, and spin needed to convert scoring opportunities and navigate the demanding conditions of one of senior golf’s most prestigious events.

Imperial, voted the #1 headwear brand for private and resort golf facilities for nine consecutive years by the Association of Golf Merchandisers (AGM) and reported as the “#1 headwear brand in the combined on and off course retail golf channels” by Golf Datatech, introduced its 2027 Collection at the company’s annual sales meeting, unveiling a new generation of premium headwear defined by material innovation, contemporary styling, and purpose-driven silhouettes.

Pins & Aces, a premium golf lifestyle brand known for bold, original designs and uncompromising quality, has partnered with RepSpark to scale its rapidly growing wholesale business.

By joining the golf industry’s leading B2B eCommerce platform, Pins & Aces is creating a more seamless buying experience for its retail partners while equipping its sales team with the tools to serve a fast-expanding network of buyers.

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on and off the course, continues to expand its Antigravity collection, giving golfers three distinct performance options built on the brand’s most advanced footwear platform. Leading the lineup is the Antigravity Pro, a tour-caliber model engineered for players seeking maximum traction, stability and all-weather performance.

Wilson DYNAPWR Forged Irons, took home top honors as the 2026 Player's Distance Iron of the year, here's why. WATCH

PGA Professional Cory Scoggin from The Farms Golf Club explains the key fundamentals for gaining more distance with your driver. WATCH

Looking for a simple way to improve your putting stroke? In this video, David Wixson, PGA Master Professional at Keiser University College of Golf, demonstrates a training aid designed to help golfers make more consistent contact on the center of the putter face.

David explains how the Dave Pelz Putter Teaching Clip works, why centered contact is so important to distance control and accuracy, and how improving strike quality can also influence your putter path and face alignment. He also shares a simple, low-cost alternative using rubber bands that allows golfers to practice the same concept at home. WATCH