Golf Genius, the leading provider of cloud platforms for golf professionals and facilities and a global leader in golfer apps, today announced three major innovations driven by its continued investment in research and development. Currently in beta with select customers, these innovations help facilities operate more efficiently while enhancing on-course experiences for golfers.

Pukka continues to define the direction of headwear with the introduction of Cross Wale Corduroy, a forward-looking fabric that reimagines a vintage classic through a modern lens. As texture driven styles gain momentum, Pukka leads by identifying what is next and bringing it to market with clarity and purpose. Cross Wale Corduroy builds on the familiarity of traditional corduroy, evolving it with a distinctive construction that features raised vertical wales intersected by a refined stitch pattern, creating added depth, dimension, and a fresh visual identity suited for today’s headwear.

GOLFZON today announced a new, multi-year deal naming the company the Official Golf Simulator of the Miami Dolphins. The partnership brings GOLFZON’s immersive TwoVisionNX simulators to football fans at Hard Rock Stadium, integrating cutting-edge simulators into one of the most dynamic sports and entertainment venues in the world. The agreement introduces a series of innovative, fan-first experiences designed to blend golf, football, and live event entertainment.

Power Tee, the global leader in automated teeing technology, today announced the release of its latest special report, “Turn Your Driving Range into a Cash Machine: How to Increase Revenue and Transform Your Range into a Must-Visit Entertainment Destination.”  The report provides driving range owners, operators, and golf facilities with a practical blueprint for increasing profitability by evolving beyond traditional practice models and embracing a more engaging, entertainment-driven experience. 

A new development that took five years of testing, rejection, and refinement to create a material that met BIG MAX standards for robustness, durability, and long-term performance. For a time, standard PU seemed like a solution, but in practice, it quickly showed wear, scratches, and abrasion. The answer lay deeper in those five years of development in a material that became known as SoftGuard PU. SoftGuard PU brings together qualities that rarely exist side by side in conventional materials. It is scratch-resistant and abrasion-resistant, allowing the surface to maintain its character even after intensive use.

Jim Beatty, president of Jim Beatty Golf Ventures and founder of the African American Golf EXPO and Forum, Dr. Michael Cooper, Industry leader, Dr. Al B. Quarles, Odis Griffin, Ro Thompson, and Desiree Walker, cofounders of the Black Golf Alliance (BGA), and Ashaunta Epps, creator of the Monday Before the Show, announced a historic collaboration for EXPO 2027.

Junior Golf Hub (JGH), the premier digital ecosystem for junior golfers, their families and college coaches, today celebrates the second anniversary of its ranking system. In just 24 months, the platform has established a global footprint, now benchmarking 75,000 active junior golfers and providing the industry’s most comprehensive, performance-based view of developing talent.

Golf Live is powering the coaching experience within the LPGA Lesson Zone at this week’s Chevron Championship in Houston, Texas. As the first LPGA major of the season, the event provides a global stage for the debut of Golf Live as the Valued Coaching Application for LPGA Professionals. The LPGA Lesson Zone is an interactive, fan-focused instructional environment where attendees receive live coaching from LPGA Professionals.

The Golf Business Network Executive Search Team is delighted to announce the appointment of Drew King as Director of Golf at Boston Golf Club in Hingham, Massachusetts. Boston Golf Club is a premier private, golf-only club that upholds the purest traditions of the game. Opening for its first full season in 2005, the club was designed by Gil Hanse and Jim Wagner to harmonize with the natural New England landscape, evoking the feel of a Golden Age masterpiece.

GolfForever, the industry-leading at-home golf fitness and wellness system designed to help everyday golfers move better, play better, and enjoy the game pain-free late into life, announced that its February 2026 GolfForever Fitness Challenge drew nearly 1,000 participating members, far exceeding expectations and prompting plans for additional challenges later this year. The February Challenge was created to help golfers prepare their bodies for the season ahead, turning the offseason anticipation into an opportunity to build strength, mobility, and consistency.

United By Golf brings them together through TRUE to tell the stories that connect sport competition and culture. From NFL Sundays to NBA arenas, MLB dugouts to motocross tracks, the best in the world all find their way back to the fairway. As Brandon Tanev skates into training camp this season, it’s not just the start of another NHL season. It’s the beginning of something brand-spanking-new — again. Golf also connected Tanev to TRUE Linkswear, the Pacific Northwest footwear and apparel company. While playing in Seattle, he visited the brand’s headquarters and got to know the people behind it.

For The Good Of The Game started with a simple belief: the kids putting in the most work are often the ones with the least support. So instead of running Black Friday discounts, we spent November 2025 giving away golf bags to junior golfers who were grinding without proper equipment. Season 2 goes deeper.

The LPGA Tour’s first major of the season, The Chevron Championship, and the PGA TOUR’s Zurich Classic of New Orleans headline live tournament coverage on Golf Channel this week.  This week’s coverage on Golf Channel also features the PGA TOUR Champions’ Mitsubishi Electric Classic, the DP World Tour’s Volvo China Open, the Ladies European Tour’s Investec South African Women’s Open, the PGA of America’s PGA Professional Championship, and the Grass Clippings Open.

The PGA of America and CBS Sports present “The Road to Bandon,” a new, 30-minute special airing Sunday, April 26, at 2:00 p.m. ET on the CBS Television Network and streaming on Paramount+. The program, narrated by CBS Sports On-Course Reporter and former PGA TOUR member Johnson Wagner, features six PGA of America Golf Professionals from across the country as they prepare to compete in the 2026 PGA Professional Championship (PPC) at Bandon Dunes Golf Resort, April 26-29, with hopes in earning one of 20 available Corebridge Financial Team spots in the 108th PGA Championship at Aronimink Golf Club.

The Cal Poly women's golf team triumphed in the 2026 Big West Women's Golf Championship at the Royal Ka'anapali Course, securing the title with a cumulative score of 866 (+2). With the victory, Cal Poly claims The Big West's automatic berth into the NCAA Division I Golf Championships regional round, learning their location and seeding on April 29 at 3 p.m. on the Golf Channel.

GolfPass today revealed the final edition of Golfers’ Choice 2026, unveiling six lists of top international public golf courses from around the globe, as chosen by recreational golfers. The six international lists feature rankings from Canada, England, Great Britain & Ireland, Ireland & Northern Ireland, Scotland and Wales, shining a spotlight on the world’s golf courses for local players and those who love to travel. 

Set along the sweeping coastline of the Pacific, The St. Regis Punta Mita Resort offers a golf experience defined by space, design, and natural beauty. Home to two Jack Nicklaus Signature courses, the resort features 36 holes of championship golf shaped by ocean views and coastal contours. Each fairway is thoughtfully designed to challenge and inspire players of every level, blending strategic play with striking scenery at every turn. From first tee to final putt, the experience is both refined and immersive—where elevated course design meets the rhythm of the Pacific. Tee times are available daily from 7:30 AM to 7:00 PM, with reservations arranged seamlessly through the St. Regis Concierge.

Season 3 of Golf’s Next GEN continues with Episode 3, the official podcast of the American Junior Golf Association. This episode features Michelle Wie West, major champion and LPGA Tour winner, as she announces her return to competition at the Mizuho Americas Open, where she will also serve as host, along with her plans to compete in the U.S. Women’s Open. WATCH

In this inspiring episode of The Traveling Golf Diva Podcast, Doris Muscarella sits down with Donna Hoffman, a trailblazing thought leader, entrepreneur, and founder of Women on Course. Donna shares her insights on how women across the country can leverage golf as a vehicle for business, networking, and lifestyle experiences. WATCH

The Association of Golf Merchandisers (AGM) is pleased to announce the latest episode of The Fairway to Retail Success, featuring Jodi Gascoigne, a respected South Florida retail leader with more than two decades of experience at premier private clubs, including The Polo Club of Boca Raton, Royal Palm Yacht & Country Club, Quail Valley Golf Club, and Mizner Country Club. Known for her energy, creativity, and results-driven mindset, Jodi has built a reputation for elevating the retail experience through innovation and strong team leadership. WATCH

In this week's edition, the guys discuss all of the biggest storylines from the week in golf, from Matt Fitzpatrick's compelling duel with Scottie Scheffler to the validation of Harbour Town as a Tour venue to the ongoing questions surrounding the possible demise of LIV Golf. WATCH