NEWS

True Spec Golf Becomes Proud Club Fitting Partner of Sun Devil Men’s Golf

True Spec Golf , the global leader in custom club fitting and club building, today announced that they have partnered with the Arizona State University Sun Devil Men’s Golf team for the 2026-2027 season. The deal, which includes True Spec’s full range of custom club fitting services, as well as a substantial NIL contribution, is the first partnership of its kind.

In addition to the Tour-level club fitting experience True Spec provides, every player on the Sun Devil men’s roster will receive ongoing tune-ups for loft and lie, gap analysis and regripping.

Power Tee Debuts Smart In-Bay Dispenser in Major 36-Bay Installation at MMTH Clubhouse in Wichita

Power Tee announced the installation of 36 Power Tee bays featuring its next-generation Smart In-Bay Dispensers at MMTH Clubhouse in Wichita, Kansas. The project marks the first large-scale commercial deployment of Power Tee’s new Smart In-Bay Dispenser technology, introducing a new level of automation, operational efficiency, and in-bay revenue generation to the golf entertainment experience.

 

BUSINESS

Youth on Course Names Golf Galaxy, DICK’S Sporting Goods and DICK’S House of Sport as Official Golf Retail Partners

Youth on Course, the non-profit organization dedicated to providing access to life-changing opportunities through golf, today announced Golf Galaxy, DICK’S and DICK’S House of Sport as Official Golf Retail Partners of Youth on Course. This deepened collaboration adds more pathways to the sport to further eliminate economic barriers for young golfers. Youth on Course members nationwide retain exclusive access to affordable instruction and industry-leading technology at all Golf Galaxy and DICK’S House of Sport locations. 

Dunning Unveils Women’s PGA Cup Uniforms

Dunning, the most performance-driven and innovative brand in the game for men and women, proudly unveils its series of uniforms for the 2026 Women’s PGA Cup Team for international play this week at Carden Park, Cheshire, England, under the captaincy of Don Rea Jr., former President of the PGA of America. The company launched its women’s collection in Spring 2022 to the same performance standards as its authentic men’s golf collection – featuring clean lines, a sophisticated sense of color, and advanced technical fabrics such as COOLMAX®.

The Stack System Launches Practice Tracker, Turning Stack Radar Into a Complete Golf Practice Tracking System

The Stack System today announced the launch of Practice Tracker, a new feature that allows golfers to measure whether their practice is actually producing improvement. Practice Tracker is included free with every Stack Radar and requires no additional subscription. Golfers have never had more ways to measure a single shot. What they have lacked is a simple way to measure development over time. Scores and handicaps are tracked meticulously, but the practice that produces them is rarely measured at all. Practice Tracker closes that gap by automatically recording every shot a golfer hits and organizing it into performance trends that build session after session. 

WIGI Welcomes Sindee Lee ‘SL’ Gillespie to Board of Directors

Women in the Golf Industry (WIGI) announced the appointment of Sindee Lee ‘SL’ Gillespie to its Board of Directors. Gillespie brings three decades of experience as a business owner and leader.  Her background spans high-level operations, industrial and offshore business leadership, golf performance psychology, giving her a unique perspective of personal development and organizational leadership.

Chad Braun wins GCSAA’s 2026 Edwin Budding Award

Chad Braun, the equipment director at Town & Country Club in St. Paul, Minn., is the winner of the 2026 Edwin Budding Award from the Golf Course Superintendents Association of America (GCSAA). The Edwin Budding Award, named for the inventor of the lawn mower, is given annually to an equipment manager or related innovator, technician or engineer who has made a significant impact on the golf course and turf industry. Braun is a 13-year GCSAA member who was born in Fort Riley, Kan., but spent most of his life in Minnesota.

Five Iron Golf Continues International Expansion with New Madrid Location

Five Iron Golf, the global leader in indoor golf and entertainment, today announced the upcoming opening of Five Iron Golf Madrid, the brand’s second location in Spain as the company continues its international expansion. Located at Calle Francisco Silvela 63 in Madrid’s Salamanca district, the approximately 14,500-square-foot venue will feature 12 Trackman golf simulators, two bars, two dining areas and a private Members Lounge, creating a destination where guests can play, practice, socialize and host events. The venue will also include Formula 1 racing simulators.

Putt With Kathy’s Putter

On Sunday, September 27, golf fans will have the rare opportunity to do exactly that during the Kathy Whitworth 88 Gifting Gala at Trophy Club Golf Club. The putter that helped make golf history will not be displayed behind glass. It will be placed directly into the hands of guests helping carry Whitworth’s legacy forward. Each attendee participating in the Kathy Whitworth Putting Challenge may use the historic putter and capture the experience in photographs or video.

Whitworth used the same putter throughout her extraordinary professional career—including all 88 of her championship victories and 95 second-place finishes. Her 88 LPGA Tour victories remain the most by any golfer, woman or man, on a single professional tour.

 

EQUIPMENT

Tour Edge Introduces All-New Exotics Milled Wedge Series Featuring Three Purpose-Built Bounce Profiles

Tour Edge Golf, a leader in high-performance golf equipment for 40 years, announces its all-new Exotics Milled Wedge Series. The new line delivers total control of contact, flight and spin while optimizing bounce profile for golfers based on their swing profile and course conditions. The Exotics Milled Wedge Series will be available beginning Sept. 14, 2026,.

Treat yourself to a BIG MAX bag this Labor Day

Take advantage of a fantastic offer on BIG MAX’s best-selling golf bag this Labor Day. The European market leader in golf bags and push carts is offering U.S. golfers $40 off the Dri Lite Hybrid Plus from 3rd September to 8th September. With five eye-catching two-tone colorways, the Dri Lite Hybrid Plus is a bag that looks great and performs whichever way you choose to play. And now at just $229 from 3rd September to 8th September, there’s never been a better chance to enjoy this award-winning design.

Tour Edge Launches Max-J™ Junior Golf Sets Engineered for the Next Generation of Golfers

Tour Edge Golf, a leader in high-performance golf equipment for 40 years, today introduced the all-new Max-J™ Junior Golf Sets, the result of engineering and real-world input from the golfers and parents who know junior golf best. The unisex Max-J Series is offered in five age- and size-specific configurations for golfers ages 3–6, 5–8, 7–10, 9–12 and 11–14, with each set engineered to precise specifications for the player’s stage of development.

 

WINNERS BAG

Bridgestone Golf celebrates ambassador Chris Gotterup’s selection to U.S. Presidents Cup Team

Bridgestone Golf, the #1 Ball-Fitter in Golf, celebrates Tour ambassador Chris Gotterup’s appointment to the 2026 U.S. Presidents Cup team. Selected as a captain’s pick by fellow Bridgestone Golf ambassador Brandt Snedeker, Gotterup’s breakout season was powered by the new TOUR B X, the ball he will play in the Presidents Cup later this month. Gotterup has seen increased ball speed and distance with the new TOUR B X as compared to last season. In addition to the new TOUR B X golf ball, Gotterup also plays Bridgestone’s 220 MB forged irons.

Softspikes Caps Dominant PGA Tour Season With FedEx Cup Victory

Softspikes brought the curtain down on an extraordinary 2026 PGA TOUR season with another victory at the TOUR Championship, as the FedExCup champion trusted Tour Flex Pro spikes on the way to a three-shot win at the season finale. The victory completed a remarkable year for replaceable spike technology on the PGA TOUR, with 95% of events during the 2026 season won by players wearing Softspikes.

COURSES

Desert Golf Meets Luxury at JW Marriott Desert Springs

Escape to the beauty of the California desert at JW Marriott Desert Springs Resort & Spa, where championship golf, luxurious amenities, and stunning surroundings create the perfect golf getaway. Elevate your game on two iconic championship golf courses, surrounded by sweeping desert landscapes and the distinctive beauty of Palm Desert. After your round, unwind with the resort’s exceptional amenities, indulge in refined dining, or simply relax and take in the tranquil desert setting. Palm Desert Golf Escape

The Hideout Golf Club & Resort Appoints Brandon Smith as Executive Chef

The Hideout Golf Club & Resort in Brownwood, Texas has appointed Brandon Smith as its new executive chef, overseeing culinary operations at The Hideout Grill. Smith brings a wealth of experience to The Hideout, having honed his skills in diverse kitchens across Arizona and Texas. His culinary journey began in Flint, Michigan, where he developed a passion for cooking alongside his Greek grandmother, Ester. This early exposure led him to pursue formal training at the Scottsdale Culinary Institute at Le Cordon Bleu, from which he graduated with honors.

Royal Dornoch Partners with Golfmanager to Manage Club Operations, Membership and Bookings at the Iconic Scottish Links

Golfmanager announced a landmark partnership with Royal Dornoch Golf Club. The agreement sees one of the world’s most revered golfing destinations adopt Golfmanager’s integrated digital ecosystem to support its complex operations and world-class guest standards. Officially ranked as the No. 4 course in the world by Golf Digest, Royal Dornoch represents the pinnacle of links golf. Located in the Scottish Highlands, the historic club attracts a global audience, balancing high-demand tee sheets with an exceptional member experience.

 

🎥 FEATURED VIDEO

The Secret of Golf

Using a simple lesson with student Theodore, the instructor demonstrates how improving your chipping, pitching, bunker play, and putting can influence much more than your score around the green. When golfers trust their ability to get up and down, they can approach tee shots and shots into the green with greater confidence and play more aggressively when the situation calls for it. WATCH


SCGA Swing Tip: Calm Your First Tee Nerves

PGA Professional Jenny Lee from Hideaway GC gives a swing thought to help you combat the first tee jitters. Be sure to check out @TheSCGA on YouTube for more SCGA Swing Tip videos and visit pga.com/coach/JennyLee to learn more about instruction from Jenny Lee. WATCH


Women in Golf Breaking Tradition

Stars of the game, including Dame Laura Davies and Georgia Hall, talk about their lives playing golf and how Golf is progressing in being a sport where women can excel. WATCH